1. Lucy Rose – Middle of the Bed
Genre – folk, singer/songwriter
Years Active – 2009
Instruments – vocals, guitar, piano, keyboard, percussions
Label – Columbian Records
Introduction
This music video is very similar to the genre we want to portray showing innocence and
purity aesthetically and also the surroundings being natural.
I would say that Lucy Rose’s music appeals to mostly the female population aged 16
onwards due to its relaxed tempo and soft sounds as I think younger females tend to follow
the charts and ‘big’ stars as opposed to finding their own genre.
Camera Shots and Angles
Performance Shots – This shows the whole band as intimate and close and that they are
family like which is a good thing to show as it also makes the audience feel as though they
can relate to her more as she is in her comfort zone and in a familiar, ‘normal’ place. This is
a common shot in music videos and one we are defiantly going to use.
Close up – This allows the artists to show the audience her emotions and feelings making
the song more effective when the audience watch and listen as she has a connection with it,
it means something to her and when she shows her emotions the audience can relate to
these feelings again showing this idea of her being just like everyone else. It is also an
intimate shot which helps with the link between the audience and the artist as fans like to
feel as though they know her and as she sings into the camera it is as though she is singing
to them.

2. Low angle – As the camera (audience) looks up to her this helps appeal to the younger girls
as this angle implies that she is a role model, someone to look up to and aspire to be like.
Mid shots – there a lot of these throughout the video as it allow us to see what is going on
as we see her during her everyday life again allowing the audience to connect and relate to
the artist and this is something we defiantly want to portray as this is very important in our
genre.
Editing
The only editing in this music video that I can acknowledge is the cuts to the beat which is a
must in any music video to make sure it flows and as it’s a slower beat so are the cuts
meaning we will have to take longer takes in order for this to work and look professional.
Mise en Scene
The mise en scene is all very minimalistic and has a ‘home grown’ effect as the locations are
everyday places allowing the audience to be able to connect and relate to these places as
they are familiar and as she is shown having fun in these places makes them attractive but
also shows reality as this is where she chills, she is being shown in these places being
herself.

3. Here costume is very relaxed and her own style, very minimalistic like the locations just like
her make up and hair too. She is not shown to be this glamorous untouchable star she is
portrayed as this down to earth girl who is purely focused on her music making her even
more appealing to her audience and fans as she is shown to be just like them.
Representations
There is a constant representation of purity and innocence as she wears little make up,
pastel coloured clothes and is surrounded by natural pretty scenery all of which add to the
representation of her being innocent and real (not untouchable).
There are also representations of her personality as we see her fooling around with her
friends filmed like a ‘home grown’ film as the camera is shakey and the shots are almost like
behind the scenes – behind and into her personal life.