Indonesia Consumer Media Revolution
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A quick overview seminar material on Indonesia's Revolution (Shift) in Digital Media Consumption. It talks a bit about how the shift in digital consumption takes place in Indonesia, some stats and data on Indonesia's Internet updates. How this effects for marketers.
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Indonesia Consumer Media Revolution
- 1. REVOLUTION INDONESIA CONSUMER MEDIA CONSUMPTION @davidwayneika Sr. Vice President MerahPutih Inc. CEO LintasBerita.com Tuesday, April 19, 2011
- 2. 3 KEY LEARNINGS 2. marketers in digital 3. CASE STUDY Tuesday, April 19, 2011
- 3. 3 KEY LEARNINGS 1. Digital shift in Indonesia (and how it changes things) 2. marketers in digital 3. CASE STUDY Tuesday, April 19, 2011
- 4. THERE’S A SHIFT / REVOLUTION IN THE WAY PEOPLE CONSUME INFORMATION & MEDIA BEHAVIOR Tuesday, April 19, 2011
- 5. To find something comparable, you have to go back 500 yrs to the printing press, the birth of mass media.... Internet and Social Media are shifting the power AWAY from editors, publishers, the establishment, NOW it’s the PEOPLE who are taking control. Rupert Murdoch Tuesday, April 19, 2011
- 6. Tuesday, April 19, 2011
- 7. Web 2.0 & Social Media is the democratization of information transforming people from Content READERS into Content PUBLISHERS It is the SHIFT from a ‘One-Way broadcast mechanism to a many to many model, rooted in conversations between authors, people, and peers Tuesday, April 19, 2011
- 8. content creation vs content curation/ aggregation Tuesday, April 19, 2011
- 9. “In this age of information overload, we need curators to find, organize, contextualize and repackage CONTENT to make it accessible to us.” Tuesday, April 19, 2011
- 10. Tuesday, April 19, 2011
- 11. MEDIA CONSUMPTION BEFORE !" !" Tuesday, April 19, 2011
- 12. MEDIA CONSUMPTION MORE RECENTLY Tuesday, April 19, 2011
- 13. MEDIA CONSUMPTION MORE RECENTLY Tuesday, April 19, 2011
- 14. MEDIA CONSUMPTION now Tuesday, April 19, 2011
- 15. Tuesday, April 19, 2011
- 16. Tuesday, April 19, 2011
- 17. #3 Most Visited #2 LARGEST SEARCH Site in the World ENGINE TOP 7 MOST VISITED SITE IN INDONESIA Tuesday, April 19, 2011
- 18. INDONESIA DIGITAL IN NUMBERS 34 Mil Internet 32,7 Mil Facebook Users Users (#5 in Asia) (#2 in World) *Not Included 3G Users 2,9 Mil Bloggers 6,2 Mil Twitter Indonesia is Users world’s #3 (#3 in World) language Tuesday, April 19, 2011
- 19. INDONESIA DIGITAL IN NUMBERS 30 Mil Internet 10,5 Mil 3G Users Mobile Users (Subscribers) (All Gadgets) 85 Mil GPRS 1 Mil Mobile 65 Phone Users Phones Users Tuesday, April 19, 2011
- 20. INDONESIA: MOBILE TREND USAGE Tuesday, April 19, 2011
- 21. SMARTPHONE WILL SURPASS FEATURE PHONE Tuesday, April 19, 2011
- 22. Source: Research Microsoft Tag 2011 Tuesday, April 19, 2011
- 23. Source: Research Microsoft Tag 2011 Tuesday, April 19, 2011
- 24. twitter trend 140,000,000 TPD 21,000,000 TPD Tuesday, April 19, 2011
- 25. facebook trend >55% age below 25 y.o Tuesday, April 19, 2011
- 26. Tuesday, April 19, 2011
- 27. Forget the future: Digital is the present – it’s where consumers are! Tuesday, April 19, 2011
- 28. NOT ONLY FREQUENT, HIGHLY ENGAGING TOO! Tuesday, April 19, 2011
- 29. So What ? Tuesday, April 19, 2011
- 30. So What ? Tuesday, April 19, 2011
- 31. So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking) Tuesday, April 19, 2011
- 32. So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking) CONVERGENCE will bring opportunities to transform classic media into new platform: Online & Mobile Tuesday, April 19, 2011
- 33. So What ? CONSUMERS will be driving the growth of TELCO, IT & Media Industry. More CONNECTED & CONVENIENCE (Online, Mobile, Social Networking) CONVERGENCE will bring opportunities to transform classic media into new platform: Online & Mobile CONTENT will be crucial, especially followed by CONTEXT to reach audience Tuesday, April 19, 2011
- 34. IT’S NOT MARKETING, IT’S HOW YOUR BRAND LIVES IN DIGITAL WORLD Rob Pinto Tuesday, April 19, 2011
- 35. 3 ESSENTIAL ELEMENTS In The Last Decade That Cause This Generation Shift Tuesday, April 19, 2011
- 36. 5 marketing tips On Digital Media _SHIFT Tuesday, April 19, 2011
- 37. 1. DON’T Worship Technology Tuesday, April 19, 2011
- 38. Cost: $137 Mil Revenue: $85 Mil Tuesday, April 19, 2011
- 39. Cost: $94 Mil Revenue: $340 Mil Tuesday, April 19, 2011
- 40. Tuesday, April 19, 2011
- 41. RELEVANCY Tuesday, April 19, 2011
- 42. 2. PARADIGM SHIFT A i S AS D SEARCH share Tuesday, April 19, 2011
- 43. 2. PARADIGM SHIFT A i S AS D SEARCH share Tuesday, April 19, 2011
- 44. 2. PARADIGM SHIFT A i S AS SEARCH share Tuesday, April 19, 2011
- 45. 3. SELECT THE RIGHT TOOLS Tuesday, April 19, 2011
- 46. 4. LISTEN first Tuesday, April 19, 2011
- 47. Tuesday, April 19, 2011
- 48. 3C Tuesday, April 19, 2011
- 49. 3C onnection Tuesday, April 19, 2011
- 50. 3C onnection onversation Tuesday, April 19, 2011
- 51. 3C onnection onversation onversion Tuesday, April 19, 2011
- 52. 5. you’re no longer hold the control Tuesday, April 19, 2011
- 53. !"#$%%%%#&'()%% Tuesday, April 19, 2011
- 54. Tuesday, April 19, 2011
- 55. Tuesday, April 19, 2011
- 56. Tuesday, April 19, 2011
- 57. BONUS How digital shift education and research Tuesday, April 19, 2011
- 58. BEING STUPID IN INTERNET/ DIGITAL ERA IS JUST UNACCEPTABLE seriously... Tuesday, April 19, 2011
- 59. STUPID IS A CHOICE Tuesday, April 19, 2011
- 60. www.khanacademy.org www.slideshare.net google & twitter search newsletter Tuesday, April 19, 2011 rss
- 61. Tuesday, April 19, 2011
- 62. Tuesday, April 19, 2011
- 63. THANK YOU @davidwayneika www.lintasberita.com www.merahputih.co.id Tuesday, April 19, 2011