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The Business Value of Social Networking

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David Tebbutt
David Tebbutt

Presentation at the CMA's 50th conference in London, UK on 24th February 2009

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The Business Value of Social Networking David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com
Caveats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is social networking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discover ,[object Object],[object Object],[object Object],[object Object],[object Object]
Validate through: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dialogue ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reputation ,[object Object],[object Object],[object Object]
Morale ,[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation ,[object Object],[object Object],[object Object]
Harness ,[object Object],[object Object],[object Object],[object Object]
So, what is the value of social networking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com

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The Business Value of Social Networking

  • 1. The Business Value of Social Networking David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com
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  • 12. Thank you David Tebbutt Freeform Dynamics Ltd +44 1895 677 845 +44 7711 567 726 [email_address] www.freeformdynamics.com www.tebbo.com

Hinweis der Redaktion

  1. Say “social networking” to many people and they equate it to “time wasting”. Within an organisation, this doesn’t have to be the case. Some clear values can be identified for different aspects of social networking. Before I get on to the elements of “social networking” in its broadest sense and their business value, I ought to issue a few warnings.