People are talking about your brand and your products – are you listening? Are you in a job search and need to quickly gather information about potential employers? Want to stay up-to-date on a topic of interest? Learn how to use Google Reader to quickly and efficiently do the work for you. http://davidswinney.posterous.com/ http://linkedin.com/in/davidswinney/ http://twitter.com/davidswinney/

1. MONITORING YOUR BRAND OR
BUSINESS WITH GOOGLE READER
© 2010 David Swinney

2. David Swinney
 Social Media Specialist, Plano, Texas
 Bringing a human touch to social media
 Currently seeking opportunities to build and
enhance customer-corporate relationships through
social media

3. Credits
 Adapted from a blog post by Colin Alsheimer,
Digital and New Media Strategist for LevelTen
Interactive in Dallas, Texas
 Presentation has been created with his approval
 http://www.colinalsheimer.com/google-reader-
listening-station

4. Why Monitor Your Brand/Business?
 People are talking about your brand and your
products – are you listening?
 Are you in a job search?
 Need to quickly gather information about potential
employers?
 Desire to stay up-to-date on a topic of interest?
 Want to do all of this quickly and efficiently?

5. How Can You Do This?
 Listening is easier than you think
 Key is RSS/ATOM feeds
 regularly updated summaries of web content
 include links to full versions of that content
 Subscribe to a web site’s feed to receive a summary
of new content from that site

6. What is Google Reader?
 Free, web-based feed reader / content aggregator
 Capable of reading ATOM and RSS feeds
 Requirements for use
 (Free)
Google Mail account
 One of the following current generation browsers
 Google Chrome
 Mozilla Firefox
 Windows Internet Explorer
 Apple Safari
 Opera

7. What is Google Reader?
 Google Reader can help you found out what
people are saying about you, your products, or
anything at all
 Google
 Twitter
 Facebook
 Blogs
 Forums
 YouTube and other sources

8. Hypothetical Example
 Use Google Reader to “listen” for the term
“Social Media Specialist.”

9. Sign Up For Google Reader
reader.google.com

10. Set up Google Alerts for Relevant Keywords
alerts.google.com

11. View Feed in Google Reader
reader.google.com

12. (Advanced)Twitter Search
search.twitter.com

13. (Advanced)Twitter Search
search.twitter.com

14. Add Subscription to Google Reader
reader.google.com

15. Add Subscription to Google Reader
reader.google.com

16. Facebook Search (through SocialMention)
socialmention.com

17. Facebook Search (through SocialMention)
socialmention.com

18. Forums Search (through BoardReader)
boardreader.com

19. Forums Search (through BoardReader)
boardreader.com

20. Blog Search (through SocialMention)
Can also use IceRocket and Google Blog Search

21. YouTube Search
Can also use IceRocket and Google Blog Search

22. YouTube Search

23. Other Web Sites and Media Platforms
 Go to the site
 Run a search on the target keyword phrase.
 Look for RSS or ATOM Subscribe options
 If an option does not exist, use SocialMention

24. Organize Your Findings
 Go to Google Reader; click on Settings
 Click on Google Reader Settings
 Click on Subscriptions
reader.google..com

25. Organize Your Findings
reader.google..com

26. That’s It!
 You’re now monitoring your brand, business, or topic
of interest across a variety of platforms
 Free and fully automated
 Results can be shared with other Google users
(through Google Reader or Google Buzz)
 Process adaptable to many other purposes

27. Thanks! Now Let’s Connect
http://davidswinney.posterous.com
http://linkedin.com/in/davidswinney
http://twitter.com/davidswinney