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Digital Marketing
Online Marketing Trends For Your
Increase Business Growth
Strategy in 2016
www.wesrch.com
Top 7 Digital Marketing Trends 2016
1. Outbreak of apps.
2. More Video Advertising.
3. New optimization strategies.
4. The emergence of virtual reality.
5. Increased advertising investment.
6. The adoption of wearable technology.
7. Mobile’s continued dominance over desktop.
In April when Google
changed its algorithm to
reward mobile friendly
websites, it began using
information from
indexed apps as a factor
in search rankings.
Outbreak Of Apps
More Video
Advertising
Video ads aren’t new, but they’ll be even more
dominate in 2016. For one, Facebook and
Bing have started offering video options to
advertisers. More importantly, Google now
includes video content in its search engine
algorithm.
New
Optimization
Strategies
In the past, most
online marketing
strategies have
relied on search
engine optimization
& pay-per-click
advertising.
Emergence of Virtual
Reality
Dozens of
virtual reality
devices are
scheduled to
launch in the
next couple
years. The
highly
anticipated
virtual reality
head-mounted
display
headset slated
to launch
within the first
quarter of
2016.
Increased
Advertising
Investment
Over the past few
years online
marketing has
grown more
competitive, a
trend that will
continue in 2016.
Adoption of
Wearable
Technology
Wearables will continue to gain momentum in 2016. The Apple
Watch, a first generation smartwatch, was released this year
and competing smartwatches are scheduled to launch in 2016.
Mobile’s Continued Dominance
Over Desktop
Mobile usage will completely eclipse desktop usage in 2016.
While desktop traffic won’t disappear entirely, Google is
obviously anticipating that mobile traffic will dominate.
www.wesrch.com

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Digital Marketing - Online Marketing Trends For Your Increase Business Growth Strategy in 2016

  • 1. Digital Marketing Online Marketing Trends For Your Increase Business Growth Strategy in 2016 www.wesrch.com
  • 2. Top 7 Digital Marketing Trends 2016 1. Outbreak of apps. 2. More Video Advertising. 3. New optimization strategies. 4. The emergence of virtual reality. 5. Increased advertising investment. 6. The adoption of wearable technology. 7. Mobile’s continued dominance over desktop.
  • 3.
  • 4. In April when Google changed its algorithm to reward mobile friendly websites, it began using information from indexed apps as a factor in search rankings. Outbreak Of Apps
  • 5. More Video Advertising Video ads aren’t new, but they’ll be even more dominate in 2016. For one, Facebook and Bing have started offering video options to advertisers. More importantly, Google now includes video content in its search engine algorithm.
  • 6. New Optimization Strategies In the past, most online marketing strategies have relied on search engine optimization & pay-per-click advertising.
  • 7. Emergence of Virtual Reality Dozens of virtual reality devices are scheduled to launch in the next couple years. The highly anticipated virtual reality head-mounted display headset slated to launch within the first quarter of 2016.
  • 8. Increased Advertising Investment Over the past few years online marketing has grown more competitive, a trend that will continue in 2016.
  • 9. Adoption of Wearable Technology Wearables will continue to gain momentum in 2016. The Apple Watch, a first generation smartwatch, was released this year and competing smartwatches are scheduled to launch in 2016.
  • 10. Mobile’s Continued Dominance Over Desktop Mobile usage will completely eclipse desktop usage in 2016. While desktop traffic won’t disappear entirely, Google is obviously anticipating that mobile traffic will dominate.