1. Candidate Profile
David Snook
Marketing Management Professional

2. Executive Summary: David Snook
Differentiator. Simplifier. Amplifier. Global.
• Accomplished bi-lingual (Japanese and English) global marketing management professional
with 25+ years of consumer electronics and consumer packaged goods experience.
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• Demonstrated capability to lead teams, create & implement winning marketing plans and grow
revenue/profit.
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• Worked and lived in Japan 4 different times for a combined total of 11 years.
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• Selected twice for special international assignments to Beijing, China and Geneva, Switzerland.
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• Extensive "cradle-to-grave” product management and marketing experience in both
consumables & hardware.
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• Have worked with the following key retailers over the course of my career: Best Buy, Walmart,
Target, Sam's Club, Staples, Office Depot, Office Max, Amazon, Dixon's (UK), FNAC (Fr),
Carrefour (Fr), Darty (Fr) and Media Markt (De), Yodobashi (Jp), Gomei (Ch), Future Shop (Ca)
​
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3. Overview of Marketing Skill Set
Category
Category
Management Management
Hardware
Product
Merchandising Mgmt Product
Consumables Management
Product
OSS, and Photo Mgmt
Forecasting &
Business
Metrics
Channel Mass
Experience Optimization of
Supply +
Demand
Consumer
Electronics
Go-to-Market
Planning
E-Commerce
Dev’t and
Delivery
Of Value Prop
Beijing, China
Launch Planning
& Implementation
Product
Regional Geneva.
Marketing
Switzerland
Experience Sales
Presentations
Tokyo, Japan
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4. Leadership Attributes
Consistent performer who delivers results . Extensive management experience
Performance in numerous product categories in hyper-competitive industries. Proven track
record of successfully achieving sales goals & market share growth
Widely respected by peers for candid and non-political approach to work and
Integrity life. Knows how to build and earn trust and credibility. Laser-focused on
business goals and solving the key challenges that will enable success.
A big believer in the power of teams. Knows how to lead teams and drive
Teamwork them to higher levels of achievement. An expert at helping teams navigating
through complex issues across matrixed organizations. Skilled at busting
through silos and working across functional and geographic boundaries.
Strives for clarity and transparency in communications. Always makes the
Communication extra effort to personally reach out and connect with people. Manages by
‘walking around’ to ensure face time and encourage dialog, whenever
possible. On important business topics, there is no such thing as over-
Process is a key driver of business performance, particularly with time-sensitive
communication
Process or large-scale projects. The proactive use of business processes helps make a
company more efficient and effective. Marketing planning and product
management processes are a key competency.
Understanding how to operate effectively in international markets is a
Global particular strength. Possesses a unique blend of headquarters, regional and
in-country experience, highlighted by assignments in Tokyo, Geneva & Beijing
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5. Case Study
Selected Career Highlight No. 1
Situation
 The pocket video camera market was getting squeezed by
digital still cameras and smart phones, both of which
enable the user to capture video easily
Problem/Obstacle
 Needed a differentiated feature and value proposition to
stay ahead of the competition
Actions
 Developed a plan to introduce the world’s first waterproof
pocket video camera, Kodak PlaySport Zx3
Results
 At $149, the PlaySport Zx3 was a run-away success and
became the No. 1 best-selling pocket video camera in the
summer of 2010 in the US and France (no. 2 in UK)
 Kodak market share increased year on year from 6% to 20%
+ in the USA
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6. Case Study
Selected Career Highlight No. 2
Situation
 Kodak decided to enter the 4 x 6 inch snapshot printer market
Problem/Obstacle
 The competition was cut-throat because HP, Canon and Epson
all had established positions in the category & bigger budgets
Actions
 Developed a unique solution-based marketing and sales plan
focused on ease of use. The value proposition was : Shoot,
Touch, Share. With the Kodak digital camera and printer dock
system, it’s easy to get beautiful prints instantly. There are no
cables to connect, and no computer is required. All you have
to do is take a picture, dock the camera to the printer, touch a
button and voila…. you can now enjoy your 4 x 6 print.
Results
 This campaign catapulted Kodak to the no. 1 share position in
snapshot printers in 2005 and 2006 in the US and EU3
 Kodak partnered with Best Buy, Walmart, Dixon’s, Carrefour
and other retailers to implement a combined camera + printer
dock merchandising program during peak seasons that
increased sales by 2X, year-on-year. Retailers loved this
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7. Recommendations Source: Linkedin
“David has amassed tremendous experience in “David is a sharp and intelligent marketer. He
product life cycle management, and "owns" A to Z his does an outstanding job of managing and
product lines, from launch to discontinuance. As a optimizing his day-to-day business and product
marketer, he also has the welcome ability to step out category results. David has exceptional planning
and experience the consumer perspective, which has and communication skills, particularly with
earned him respect amongst the regional marketing regional sales & marketing teams around the
and sales teams at Kodak. His experience outside of world. His leadership skills across boundaries and
the USA enables him to look at opportunities in seasoned product marketing experience were
emerging economies with a different optic. His invaluable to me and my business team as he
analytics are very comprehensive.” helped establish and grow market-leading
positions in several product categories.”
Richard Ford, (former) General Manager, DC+A,
Americas Region, Kodak Pete Jameson, GM & VP, Digital Devices, Kodak
“David is very passionate about delivering high quality “From senior management to sales representatives
products to his customers. His excellent presentations to customers and end-users, David captivates his
are delivered with creativity and charisma. He is a stakeholders with wit, passion and knowledge of
go-getter and can always get the job done.” the business. A consummate professional, David
consistently delivers.”
Gretchen McGrath, Marketing Communications Mgr,
OCMO, Kodak Pete Palermo, (former) WW Director of Future
Product Marketing, DC+A, Kodak
“David is a consumer marketing expert, bringing
innovation in communications, merchandizing and “David asks the tough questions. He can be relied
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product marketing.” on to come through -- always. If David is on a
project, it will happen!”