Presentation to Streetmarc

1. Blogs and Facebook
and Twitter
Oh My!
October 21, 2009
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2. To Begin With...
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3. It’s Not About
Technology...
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4. ...but Technology Makes
it Happen
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5. The Internet has lowered
the barrier to participation
for people, companies,
organizations, anyone.
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6. It’s Never Been
Cheaper
• http://www.howmanypeopleareinspacerightnow.com/
• http://istwitterdown.com/
• http://cakewrecks.blogspot.com/
• http://www.peopleofwalmart.com/
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7. Wednesday, October 21, 2009 7

8. Wednesday, October 21, 2009 8

9. Benefits of Social Media
• Cost-effective
• Quick
• Viral
• Feedback
• Credibility/Thought Leadership
• Community/Halo Effect
• SEO
• Constant Marketing
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10. What to do?
• Start listening
• Connections, not content
• Be conversationalists
• Stop chasing ‘the next big thing’
• Stop thinking in terms of mass audiences
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11. Be Human
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12. Social Media is People
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13. Wednesday, October 21, 2009 13

14. Social Media is Free...
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15. ...but It’s Not Cheap
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16. There is no market
for messages
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17. Things To Do
Right Now
• Protect Your Brand
• Be Wherever Your Customers Are
• Remember It’s About Conversation, Don’t
Shout and Don’t Forget To Listen
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18. Let’s Get To Work
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19. Building Blogs
• Hosted or Not
• Wordpress, Blogger, TypePad
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20. Social Networking
• Facebook, MySpace
• Know your audience and where they are
• Integrate Facebook into your site and vice
versa with Facebook Connect
• Tools like ShareThis
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21. Social Sharing
• ShareThis, digg, Delicious, Stumble Upon,
etc.
• Social Shopping
• Users share recommendations
• SlideShare for business
• The birth of tags
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22. Google SideWiki
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23. News Sharing
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24. Microblogging
• Twitter - 140 characters or less
• Tumblr
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25. Mobile Services
• Mobile Applications for blogging, Facebook,
etc.
• Location Aware Services
• Geo-tagging
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26. Other Things To
Consider
• Wikipedia
• Video Sharing
• Photo Sharing
• Ning
• BlogTalkRadio
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27. Case Studies
• Friday’s on Facebook
• Skittles
• Ford
• The Amp App FAIL
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28. TGI Fridays
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29. ‘Friend’ Woody and get a
free burger
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30. Free Burger!
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31. Skittles Web Interface
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32. Ford
• http://www.slideshare.net/scottmonty
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33. AMP FAIL!
• http://itunes.apple.com/WebObjects/
MZStore.woa/wa/viewSoftware?
id=327620139&mt=8
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34. #badcitibank
• http://twitter.com/search?q=%23badcitibank
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35. Let’s Discuss
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36. Twitter
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37. Give Visitors Something
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38. Some Links
• http://www.interactiveinsightsgroup.com/
blog1/social-media-examples-superlist-17-
lists-and-tons-of-examples/
• http://www.marketingbeginsathome.com
• http://www.web-strategist.com
• http://www.communityguy.com
• http://www.gapingvoid.com
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