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NAMP Branding Social Media

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David Jacobson
David Jacobson

Presentation to the National Arts Marketing Project about Arts and Cultural organizations using social media to brand and market themselves.

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Start a Conversation. Using Social Media to Create ViBE. David Jacobson Nobox Marketing Group
What is all this hype?
Marketing dollars are shifting dramatically.
Social Networks Are Achieving Critical Mass… Source: The Pew Internet & American Life Project 338% 8% 35%
Social Media is the next paradigm shift regarding how we communicate with one another and meet new people. Sitting on the sidelines is simply not an option.
Getting Social Media ,[object Object],[object Object],[object Object]
Social Media is an extension of your brand. ,[object Object],[object Object],[object Object]
Your Toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now What? ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object]
Facebook: The Mega Network ,[object Object],[object Object]
LinkedIn ,[object Object]
LinkedIn ,[object Object]
Plaxo and Naymz ,[object Object],[object Object]
MySpace ,[object Object],[object Object]
YouTube ,[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object]
RSS Feeds ,[object Object]
Blogs, Podcasts and RSS Feeds ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object]
Twitter ,[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object]
Ning ,[object Object],[object Object],[object Object]
Sharing Info and Starting a Conversation ,[object Object]
Ping.fm ,[object Object]
Delicious ,[object Object],[object Object]
Tailoring Tools to Meet Your Needs ,[object Object],[object Object],[object Object],[object Object]
Thank you! David Jacobson Nobox Marketing Group

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NAMP Branding Social Media

  • 1. Start a Conversation. Using Social Media to Create ViBE. David Jacobson Nobox Marketing Group
  • 2. What is all this hype?
  • 3. Marketing dollars are shifting dramatically.
  • 4. Social Networks Are Achieving Critical Mass… Source: The Pew Internet & American Life Project 338% 8% 35%
  • 5. Social Media is the next paradigm shift regarding how we communicate with one another and meet new people. Sitting on the sidelines is simply not an option.
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  • 29. Thank you! David Jacobson Nobox Marketing Group