doitmarketing doit-marketing Teaching Sells - 20-Step Roadmap to a Successful Online Business. Isn’t it time we quit talking about making money online? When you look at what Amazon, iTunes, Google, Facebook are doing ... as well as countless e-learning and other technology companies (with more showing up every day), it’s pretty obvious that it’s not >making money online< any more. It’s just making money in the world we live in. If you’re looking for another one of those >business in a box< solutions, you should close this report now. Because Teaching Sells isn’t a “money-getting system.” It’s a framework to create a real-world business.

1. By Copyblogger Media
The Teaching Sells
20-Step
Process for Building
an Online Business
by BRIAN CLARK and SONIA SIMONE
www.TeachingSells.com

2. By Copyblogger Media
You may distribute this document freely, and/or bundle it as a
free bonus with other products, as long as it is left completely
republish excerpts as long as they are accompanied by an
attribution link back to
www.TeachingSells.com PAGE 2

3. By Copyblogger Media
The 20-Step Roadmap to a Successful
Online Business
Teaching Sells is as comprehensive as a college-level course in the online
This is about building your online business, with step-by-step guidance …
your online business happen (and detailed descriptions follow the graphical
www.TeachingSells.com PAGE 3

4. Teaching Sells 20-Step Process
Designing Your Course
1
2. Choose 3. Uniquely 4. Create a 6. Develop
1. Understand 5. Identify
In-Demand Position Your Learner or Learning
Key Concepts Learner
Subject Offer Buyer Profile Objectives
Ten Business Models Test With MVP Multimedia Content
2 3
8. Test with a 14. Develop
7. Tie Objectives 13. Select
“Minimum Viable Introductory
to Business Model Media
Product” Content
Developing Content
4 Build Your Site
10. Identify 11. Identify
9. Research 12. Develop
Potential Course Topic
Source Material Curriculum
Activities Areas
15. Build
Membership Site
Launching & Marketing
5
17. Prospect 18. Joint
16. Launch 19. Community 20. Ongoing
Marketing Ventures For
Strategy Development Marketing
System Launch
© 2012 Copyblogger Media www.TeachingSells.com

5. By Copyblogger Media
1. Understand key concepts
playing in society, as well as the fundamental principles of creating products
2. Choose an in-demand subject
3. Uniquely position your offer
Also critical is differentiating yourself with unique positioning in the
Whether you think about it as a USP or a purple cow, you must stand apart
www.TeachingSells.com PAGE 4

6. By Copyblogger Media
6. Develop learning objectives
7. Tie learning objectives to a business model
www.TeachingSells.com PAGE 5

7. By Copyblogger Media
8. Test your concept with a “Minimum Viable Product”
Once you understand your buyers, their learning needs, and your business
9. Research and identify content source material for
your full site
10. Identify potential activities and exercises
11. Identify course topic areas
Now that you know what people are actually trying to achieve and become,
www.TeachingSells.com PAGE 6

8. By Copyblogger Media
12. Develop course curriculum
should your curriculum have a dominant theme, it should be telling a story
13. Select media formats for initial content
the market, you will have explored the likely desired learning style of
14. Develop introductory content
easier thanks to the work you did upfront, but you should also include
elements that attract and hold attention while engaging learners at both
15. Build membership site
www.TeachingSells.com PAGE 7

9. By Copyblogger Media
16. Launch strategy and offer
the most effective selling strategy to launch your site and convert prospects
be directly applied to your sales materials for the launch – and ongoing
17. Prospect marketing system
18. Joint ventures for launch
pre-selling for you with an endorsement (and give you better results
through your initial market research, and now you just need to strategically
www.TeachingSells.com PAGE 8

10. By Copyblogger Media
19. Community development
20. Ongoing marketing
www.TeachingSells.com PAGE 9