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2. What is Remarketing?
Remarketing, also known as retargeting, are
banner ads that target you after you’ve visited a
company’s website. So after you visit a site like
saathivacreations.com (no affiliation) – and
move on to a site like xcartdeveloment.com, you
might see a saathivacreations.com banner ad.
How this works is a bit more complicated. Let’s
dive into how exactly remarketing works and
how your company can start using it.
3. How Does Remarketing Work?
To set up remarketing for your website, you
must first implement a small piece of code into
your site. It’s a simple piece of JavaScript code
and doesn’t affect the performance of your site.
Your visitors will have no idea that it’s even
there.
4. Why Should You Use
Remarketing?
Like any other marketing or advertising
investment, the primary reason is to make a sale
– or many sales. Remarketing is an effective
form of advertising – a small proportion users
will think these ads are creepy, but others?
They’ll respond to them
5. What Are Different Types of
Remarketing?
Site Remarketing
Search Remarketing
Social Media Remarketing
Email Remarketing
6. What Are Some Segmentations of
Remarketing?
Above, we discussed different types of
remarketing. But within these types, there are
different segmentation options an advertiser can
use to increase their customization and
conversion rates.
General Visitors
Specific Product Visitors
Abandoned Shopping Cart Visitors
Previous Customers
7. How Do You Measure Success?
Like any digital ad spend, it’s important to
measure your results. Remarketing has several
different key metrics that are crucial for every
marketer to keep an eye on.
CTR CPC
eCPM
eCPA ROI
8. Where Can I Set Up a Campaign?
There are many different companies built to help
you easily create and manage a remarketing
campaign. Here are a few options to get you
pointed in the right direction.
Google
AdRoll
Perfect Audience
9. Why remarket with Google
AdWords remarketing offers customization and
flexibility that can help you deliver your
campaigns effectively. Here are some of the
benefits:
Reach your customers when they're most likely to buy
Customized audiences
Reach and depth
Efficient pricing
Easy ad creation
Visibility into where your ads appear
10. REMARKETING SERVICE
Saathiva Creations is one of the leading
Remarketing Service Company in Chicago
USA, having Development Center in India.
For More Info Click :
http://www.saathivacreations.com/