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Social Media Best Practices & Experiences

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David King
David King

This document discusses best practices for using social media. It recommends embracing social platforms to engage in two-way interactions with users. It provides steps for using social media, including listening to users, using clear communication, choosing appropriate tools like Facebook and Twitter, managing the time and costs of social media use, and setting goals and measuring success. The overall message is that social media can create strong customer connections when used strategically.

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best practices david lee king | topeka & shawnee county public library | davidleeking.com & experiences Social Media flic.kr/p/dPPrVc
flickr.com/photos/30008935@N00/417833522/ problem: we haven’t embraced the social web
we have the tools flickr.com/photos/safari_vacation/6257284524/
not quite
 sure how 
 to use them!
So, what do you think
 about them? flickr.com/photos/10059155@N05/4712929433/
What's missing? flickr.com/photos/40624839@N02/3784049371/ face2face interaction
how online engagement
 works flickr.com/photos/23697075@N03/3010947232/
flickr.com/photos/niallkennedy/667670285/
to get there Steps6
1. flickr.com/photos/94852245@N00/4338268272/ listening
why listen? flickr.com/photos/58571789@N00/4519906494/
what to listen for flickr.com/photos/58571789@N00/4519906494/
responding flickr.com/photos/58571789@N00/4519906494/
listening in Topeka flickr.com/photos/58571789@N00/4519906494/
2. basic communication
 (online)
approachable flic.kr/p/e3oFqx
engage
80/20 Rule
front
 load
 content
#
Be
 visual
keep it
 fresh
Consistent
 Posting
schedule posts flic.kr/p/7iSnfi
best time of day
friending
titles
1st 15 seconds
short!
take
 better
 pics
take
 better
 pics
your
 story
3.What tools
 to use? flic.kr/p/fnCVbL
bitrebels.com
Facebook: 68% YouTube: 48% LinkedIn: 25% Instagram: 28% Twitter: 21% Snapchat: 20% Social Media Use:
4. Implications of social media use flic.kr/p/fnCVbL
flic.kr/p/brd1K2 Cost of
 social media
flic.kr/p/7ApfFq Social
 takes
 time
Twitter eNews Website Library
 NewsFacebook Instagram who does the work?
flic.kr/p/9h4Gh2
flic.kr/p/pZ2G1V 5.
flic.kr/p/9S6NEj
Photo
 Permission
 Release?flic.kr/p/amhabq
6. where
 to start!
set goals
 & strategy flickr.com/photos/21290415@N05/3006994838/
measure success
creating great customer connections starts with you!
thank you! davidleeking.com

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