This white paper is a collection of 20 practical tips on how to produce quality B2B customer case studies. It is particularly relevant to B2B technology marketers and marketers involved in the 'complex sale'.
For easiest reading, download the full PDF via SlideShare, or just grab it from the right-hand column of the iBeam home page here: http://www.ibeamconsulting.com.
Producing B2B Customer Case Studies - iBeam Marketing
1. Producing B2B Customer
Case Studies
Insights and Tips for Getting Them Done
iBeam Marketing Consulting Services, LLC
Ann Arbor, Michigan, USA
www.ibeamconsulting.com