Jamie Oliver\'s Fabulous Feasts partners with finest and most stylish boat on the River Thames in London.

1. PRESS RELEASE
JAMIE
OLIVER’S
NEW EVENTS TEAM AND
WOODS’ SILVER FLEET
FORM A NEW PARTNERSHIP
ON THE THAMES
LAUNCHING 16TH AUGUST 2011
An inspired fleet of the finest vessels on the most iconic stretch
of water in the country, food wholeheartedly focused on the best
ingredients from Jamie Oliver’s new event team and bespoke
styling from one of London’s leading event personalities – a new
and unrivalled approach to ‘Relaxed Luxe’ in the capital…

2. SINCE THE LATE 1940S THE WOODS FAMILY
HAS ENTERTAINED THE GREAT AND THE
GOOD - FROM BRIGITTE BARDOT AND
WILL SMITH, TO ELTON JOHN AND PRINCE
CHARLES - AND ALWAYS LOVED OFFERING
THEIR CLIENTS BEAUTIFUL HAND-BUILT
BOATS AND GREAT FOOD.
As 2012 is such a huge year for Great Britain (with the Olympic
Games and the Queen’s Diamond Jubilee) the Woods felt they
wanted to launch a new movement in event design – what has been
dubbed ‘Relaxed Luxe’ - making the food and the architectural line
of their boats the focus. After visiting and sampling the menus at
Jamie’s new City restaurant, Barbecoa, and Garsington Opera in
Oxfordshire, as well as being shown the impassioned philosophies
and ethos behind the team’s wonderful ‘Food Charter’ - they
decided the man to realise their vision is Jamie Oliver and his IN LATE SEPTEMBER 2011 THE NEW
new events team. LOOK, ‘RELAXED LUXE’ CANAPÉS,
BOWL FOOD AND ON DECK
From 16th August 2011 Woods’ Silver Fleet – including flagship
COOKING WILL BE SHOWCASED
vessel, the Silver Sturgeon – will see Oliver’s distinctive style of
AT THE INVITATION ONLY ANNUAL
menus aboard, focusing very much on a celebration of all that the
Great British table has to o er. Rather than trends and gimmicks,
CLIENT AND PRESS PARTY ABOARD
Jamie’s new menus will take their cue from foods at their seasonal
THE SILVER STURGEON.
best, matched with all that flavour and delicious simplicity can bring
JAMIE OLIVER SAID
to a meal – the pleasure being all in the eating. Marry this with an
“Myself and my events food team are so happy to be working
elegant, architect-designed vessel with rolling London riverscapes
with the Woods family on their beautiful fleet of boats. The
of the Thames from every window and deck and the sense of drama
family have been running this business on the Thames for five
and passion of a truly unique experience is evident.
generations now, and they’re as passionate about their fleet as I
am about the food we’ll be serving on-board. Of course, we’ll be
Woods’ Silver Fleet will also be bringing in experts to enhance this
using loads of great British produce, and taking inspiration from
elite experience on the river. The creations in Jamie’s new events
around the world for our exciting dishes and on-deck barbecues.”
team’s galley will be complemented by the option of bespoke
styling for events by Fiona Leahy. Leahy is one of the event industry
“This is about using great food and service to create a relaxed
portfolio’s most glamorous names, having produced parties for
atmosphere so guests can sit back and enjoy the food as they
Louis Vuitton, the Elle Style Awards, Harvey Nichols, Garrard, Jade
take in the scenery. I might be biased, but I think London is one
Jagger and Mark Ronson, to name but a few. With this impressive
of the world’s most beautiful cities, and with the Olympics just
collection under her belt Leahy will be the creative behind the
around the corner there’s no better time to celebrate British food,
summer and Christmas parties, as well as o ering her expertise as
or London itself. I’m looking forward to working with the Woods,
in-house event designer throughout the year, when required.
and I think we’ll be able to do incredible things together.”
Similarly, Oliver and his team too are busy making a name for
TOM WOODS, MD OF WOODS’ SILVER FLEET ADDED:
themselves, daring to break the mould of conventional event
“Our passions are boats and food. With Jamie and his new
menus. The menus for the Silver Sturgeon are inspired by Jamie’s
events team and the stylish, creative eye of Fiona Leahy, a party
exploration of di erent food cultures; taking British dishes with a
aboard the Silver Sturgeon or Royal Nore will be one of the most
discreet twist as their lead (what he refers to as ‘the Magpie e ect’),
glorious places in London to enjoy delicious, honest food which
as well as his traditional beliefs for how food should be enjoyed.
reflects Jamie’s passionate personality.”
The new menu collections for Autumn/ Winter 2011 – Spring /
Summer 2012 will be available from 16th August 2011 and will be
available to clients privately booking a Woods’ Silver Fleet vessel,
Veuve Clicquot Cruise or the soon-to-be-announced Christmas
and New Year Cruises for 2011.

3. EDITOR’S NOTES
WOODS’ SILVER FLEET
Based at the private Savoy Pier, woods’ Silver fleet has o ered
design-led luxury river boats on the Thames since 1947. The Woods
family have been Watermen on the river Thames since 1866. The
fleet includes the 61m ‘superyacht’, Silver Sturgeon, the Royal Barge
and the new, luxe river taxi, Silver Darling. Chairman, Alan Woods, is
an Extra Waterman to HM the Queen and also founded the highly
successful Thames commuter service, Thames Clippers, in 1999. THE JAMIE OLIVER GROUP
The Jamie Oliver group of companies is responsible for ‘all things
For interviews, photography or any further information Jamie’, in particular food and recipe development, books, television,
please contact: food and non-food products, endorsements, PR, marketing and
syndication throughout the world. Within the group there are a
Kate Woods range of businesses which span across various industries such as
Design and Development Director retail, TV, consumer goods, graphic design, publishing and catering
Woods’ Silver Fleet as well as the Jamie Oliver Foundation which funds and promotes
programmes that help improve lives through food. The Jamie Oliver
020 7759 1900 or 07788 436458 Group value simplicity and encourage our sta to enjoy themselves
pr@silverfleet.co.uk at work whilst working hard. We ask everyone to pull together as a
team, come up with fresh, great ideas and adapt to change in order
to grow with the business for the future.
JAMIE OLIVER’S FABULOUS FEASTS
Jamie Oliver’s Fabulous Feasts is a partnership between Jamie EDITOR’S CONTACT
and fresh food expert Nigel Harris, based on a shared passion for
delivering an exciting new concept to the event catering industry. Gemma Harris
The company was launched in May 2010 to serve the hospitality, Director of Marketing
public and fixed venues sectors. Jamie Oliver’s Fabulous Feasts
Together, Jamie and Nigel have created a unique o ering that 07738 458222
concentrates on sourcing the best food from great producers. gemma.harris@fabulousfeasts.co.uk
Fabulous Feasts strives to use British growers and farmers wherever
possible, but if taking a swim o UK shores means getting the best
ingredients, then that’s what the company does. Jamie’s creative
twist and flair is then added to dishes and delivered through
an established, experienced team to three main sectors in the
event catering industry. Fabulous Feasts’ vibrant menus never
compromise on quality. Above all, Fabulous Feasts is about taking
the best raw ingredients, working to Jamie’s ethos for high welfare,
free-range, sustainable and superb quality products to create tasty,
memorable menus for every plate or bowl of food served.