9. 5 Jun 2009 Prepared by: Stuart J Lockhart MARKETING THE CLUB (incorporating Fundraising, Grants & Sponsorship)
10. 5 Jun 2009 Prepared by: Stuart J Lockhart Why Should We Promote Ourselves? To raise the profile of the club To increase membership To attract sponsorship To improve our chances of receiving grant aid To encourage our members to continue their affiliation To attract people to events, including fundraisers
12. 5 Jun 2009 Prepared by: Stuart J Lockhart Fund-Raising
13. 5 Jun 2009 Prepared by: Stuart J Lockhart Introduction Organising an event can be an enjoyable method of raising funds with profits boosting our revenue considerably. To capture the interest of people make sure our ideas are both innovative and have the backing of as many individuals within Spartans FC (Youth) as possible.
14. 5 Jun 2009 Prepared by: Stuart J Lockhart Fundraising Ideas Race night – professional packages can be hired Casino evening – provide a range of games e.g. roulette, blackjack etc Jumble sale Sponsored marathon – every mile walked, lap swum, keepie uppie etc Raffle – make sure you have good quality prizes Bingo evening 100 Club – 100 people paying £1 with each getting a number which is drawn monthly for cash prizes. Club lotteries – good presentation, prizes and promotion are essential. Coffee morning Quiz night – aimed at large numbers Disco
15. 5 Jun 2009 Prepared by: Stuart J Lockhart Considerations Gambling evenings open to public must have no cash winnings – winning chips instead which can be exchanged for prizes. People must understand the purpose behind the fundraising. Run a bar to boost profits but make sure you have a license or apply for one well in advance. Your lottery may have to be registered with you Local Authority.
16. 5 Jun 2009 Prepared by: Stuart J Lockhart Sponsorship
17. 5 Jun 2009 Prepared by: Stuart J Lockhart Introduction Successful sponsorship is a process that is mutually beneficial with our club receiving the sponsor’s support or input and the sponsor benefiting from the publicity of the aforementioned support. There are many guises that sponsorship takes for example, charitable donations, corporate hospitality etc however, this guide will specifically look at the input of cash, products or services in return for specific benefits.
18. 5 Jun 2009 Prepared by: Stuart J Lockhart Why Companies Sponsor? Sponsorship is not necessarily a philanthropy, the one common aim is the promotion of their own good name. Football is a high profile activity which attracts massive public interest and receives substantial media coverage – both national and local. A large number of companies see it as comparable to advertising whilst others suggest that it performs a broader promotional function, which pure advertising cannot do and so represents better value for money in media terms.
19. 5 Jun 2009 Prepared by: Stuart J Lockhart Why companies sponsor sport? There are a number of different reasons, depending on the type of company and the nature of the exposure that it is seeking. Publicity Corporate image Public relations and community involvement Endorsement opportunities Client hospitality Direct marketing Educational sponsorship Patronage Company sponsored events
20. 5 Jun 2009 Prepared by: Stuart J Lockhart Grants
21. 5 Jun 2009 Prepared by: Stuart J Lockhart Introduction The task of making an application for funding can seem a daunting task, however the process can be made less confusing by following the simple guidelines in our procedures. This guide in no way reflects every fund criteria but it does demonstrate that there are common traits which if considered may improve your application.
22. 5 Jun 2009 Prepared by: Stuart J Lockhart Organising the Club for Applying for Funding Step 1 Set up a Fund Steering Group Step 2 Ensure we have Appropriate Organisational Policies Step 3 Robust Financial Management Step 4 Project Need Step 5 Matching Fund Criteria Step 6 Project Action Plan Step 7 Project Budget Step 8 Project Evaluation
23. 5 Jun 2009 Prepared by: Stuart J Lockhart Case Study A club is looking to start a new girls’ section but it is struggling to raise the necessary funding for set up costs such as kit and equipment, facility hire and officiating or hiring coaches. One way of obtaining this funding is through a grant application. Grants for sport are obtainable from a number of sources, below are a few examples:
24. 5 Jun 2009 Prepared by: Stuart J Lockhart sportscotland funding Help for Clubs National Investment Awards for All National Lottery Sportsmatch .
25. 5 Jun 2009 Prepared by: Stuart J Lockhart Working in partnership It is beneficial to establish good working relationships with local partners including: Schools Local Council Youth & Community groups Disability organisations School Sports Associations Governing Bodies of sport Commercial/ Professional Organisations Local Media Local Sports Councils Developing community links is an ongoing process.
26. 5 Jun 2009 Prepared by: Stuart J Lockhart The Young People's Fund in Scotland Foundation for sports and the arts Community Amateur Sports Clubs Barclays Spaces for Sport programme Local Authority funding Coaching Edinburgh Local voluntary organisations
27. 5 Jun 2009 Prepared by: Stuart J Lockhart Web-based search tools to identify funding e.g. Grantnet –. This is a website which allows clubs or organisations who are seeking funding to search within their region. It also allows for searches on specific funding areas. Non-sport funding Some local authorities, commercial and community groups award grants for a variety of activities through which sport can contribute.
28. 5 Jun 2009 Prepared by: Stuart J Lockhart Next Step
29. 5 Jun 2009 Prepared by: Stuart J Lockhart Recruitment Identify and recruit “specialists” or “groups of specialists” in each field (Fundraising, Sponsorship, Grants) to move each area of activity forward. Planning Develop a co-ordinated programme of activity with input from our stakeholders.
30. 5 Jun 2009 Prepared by: Stuart J Lockhart Questions?
