Hotel social media and marketing presentation
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Hotel social media and marketing presentation
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Hotel social media and marketing presentation
- 1. Integrating Social Media Into Your Hotel Marketing Program @DavidGerzof
- 2. Nonja, the Only True Social Media Guru
- 3. Marketing a Hotel @DavidGerzof Typical Marketing Questions: Who are we marketing to? Who are our decision makers? What Influences their decisions? Where are they?
- 4. One Place You Can Find Them: @DavidGerzof 650,000,000people are on Facebook In the U.S. In the U.S. Source: Inside Facebook.com
- 5. A quick video on why social media
- 6. @DavidGerzof More than 250 million people use Facebook Connect every month. -Facebook 153million monthly visitors –Comscore College-aged adults (18-24) made up the fastest growing segment of users on Facebook in 2010. - AllFacebook.com http://www.nytimes.com/2011/03/12/technology/internet/12underage.html
- 7. So we get that our customers use social media, now what? @DavidGerzof First – Understand the two core ingredients of all social media platforms: Connecting & Sharing
- 8. @DavidGerzof So we get that our customers use social media, now what? Second – Understand what you offer: Connecting Place Lifestyle Experience An Open Transient& Temporary Space
- 9. 5 Core Platforms that should be used and integrated into hotel marketing @DavidGerzof Facebook – Connection to friends, sharing of life through updates Blog – Wordpress, Blogger etc. used on hotel’s domain Flickr – Popular photo sharing site YouTube – Popular video sharing platform, 2nd largest search engine after Google Twitter – Fastest Growing Micro-blog – quick updates
- 10. Listen first….. @DavidGerzof Set up a listening post www.search.twitter.com, http://www.google.com/realtime Find where people are talking about your hotel in your region Listen to you customers & potential customers
- 12. Engage
- 13. Entertain
- 15. Tap into your Customers Your best content will come from your customers: Current Room Guests Current Space Guests Alumni Guests @DavidGerzof
- 16. What Do I Need? @DavidGerzof And/Or And
- 17. Who Will Tell Your Story? Guests Administration Staff Visitors The question is who? NOT “when?” or “if?” How you prepare and engage will make all the difference Define your voice - meme @DavidGerzof
- 18. Can you control where content goes? @DavidGerzof NO! Instead of seeking out content all over the Web, provide select places for content to live. A blog (micro-blog like Twitter or Facebook) Educate Guests and Employees where and how to use social media
- 19. @DavidGerzof Benefits Fresh, original content most important element of on site SEO Social media allows you to create relevant content on a daily basis Having a blog, Facebook page, and Twitter allows to placing relevant keywords on your site, adding more searchable pages
- 20. Manage Your Social Media If properly managed, social media could be one of your hotel’s top marketing and crisis communication tools Own your accounts Monitor what’s being said – set up listening posts Engage individuals online and offline Enforce your social media policies The Sentinel Effect @DavidGerzof
- 21. Measurement Friends & Followers Link clicks –bit.ly Page views Referral traffic Mentions @DavidGerzof
- 23. Idea Monday Night “Tweetup” event “Twitteratti” Special drinks Gets new people into the space Gets people sharing Four Season’s life style brand locally