3. Last 12 months - 86 686 Marketing Messages Last 3 months- 27 300 Marketing Messages Direct Mail Cost $104 023 Online Emailing Cost US$600
4. In the past, relationship marketing was primarily done through direct marketing initiatives. These proved to be too expensive for small businesses to use effectively... Email marketing drastically changed the economics making relationship marketing viable for businesses of all sizes and types – saving time and money! WHY Email Market?
7. SPAM Email Marketing ONLINE Direct Mail OFFLINE = Viral E-zine / E-newsletter HTML Email Opt Out /Unsubscribe Bounces – Soft & Hard Email Marketing Permission Based / Opt In = = = = = = = = = = = Word of Mouth Conversion Rate Click Through Rate Demystifying Email Marketing = Dynamic Email Auto Responder
8.
9. NO JUNK MAIL SPAM Email Marketing ONLINE Direct Mail OFFLINE = Viral E-zine / E-newsletter HTML Email Opt Out /Unsubscribe Bounces – Soft & Hard Email Marketing Permission Based / Opt In = = = = = = = = = = = Word of Mouth Requests to Stop Returned Mail Direct Mail Sign Ups / People Expecting Newsletter Colour Brochure Conversion Rate Click Through Rate Enquiries ROI / No. of Sales Demystifying Email Marketing = Dynamic Email Automatic Letter Response Auto Responder Letterhead
11. Sales & Profits Investment ($ and time) Most new and growing businesses focus on acquisition Most profits are generated by repeat customers 2. Build Relationships x7 Advantages of Email Marketing
12. 1. Targeted x7 Advantages of Email Marketing 2. Build Relationships 3. Low Cost – Instantaneous @ the Moment 4. Flexible 5. Personal 6. Provides Instant Measurable Results 7. Tangible
13.
14.
15. 1. Collect Email Addresses BCP Business Cross Pollinisation Exchange of Value on your website Collect Business Cards Trade Shows / Sales Calls Networking Events Data Mining Be SPAM Act Compliant Centralised Database Website Signup Creating A Winning Email Strategy