“There is nothing wrong with a film company that a great movie cannot solve.” -David Cardona- cInEmA phOtOgrAphy & cOntEnts dEvElOpmEnt On a Carlos Ghosn, Nissan CEO, Paraphrase.

1. The New Movie
Development
Revolution

2. All Rights Preserved
Todos los Derechos Preservados
by
The blUElIzArd OpEn rOUnd tAblE Group

3. The New Movie Development
Revolution
“There is nothing wrong with a film company
that a great movie cannot solve .”
David Cardona
cInEmA phOtOgrAphy & cOntEnts dEvElOpmEnt
On a Carlos Ghosn, Nissan CEO, Paraphrase.

4. The New Movie Development
Revolution
• From an Excellent Movie Development Process to
the Succes in Mass Diffusion.
• The Cinema Competitive Frontier.
• Overcoming Old Paradigms.
• To Think, Learn, and Do It for an Effective
Management of Cinema Content Development from
Screenwriting to Global Diffusion.

5. From the Excellent Movie to the
Succes in Mass Diffusion
Thomas Alba
Edison was
more than a
pioneer; after
Kinetoscope was
unveiled in May
1891, it was a
penny arcade
attraction for
individual usage,
not a tool that
could show
movies to a
mass audience.

6. From the Excellent Movie to the
Succes on Mass Diffusion
It was the
First
Revolution.

7. From the Excellent Movie to the
Succes in Mass Diffusion
The Pixar dream
began in 1986, when
Steve Jobs
invested $20 million
with the Computer
Graphics team. The
use of Mac and Final
Cut for Editing from
Home and the
posibilities of the
Iphone, Ipad and
resources as Itunes
for sharing
contents were part
of a vision of future.

8. From the Excellent Movie to the
Succes in Mass Diffusion
It was the
Second
Revolution.

9. From the Excellent Movie to the
Succes in Mass Diffusion
To integrate the
supply and
value chain from
screenwriting to
a global but not
less personal
exhibition of
films counting
of a measured
sense of
economics is a
preserved
concept by now.

10. A Model of a Lean Movie
Development System
• The Movie Development Process
Subsystem.
• The Art and Technical People
Subsystem.
• The Tools and Technology Subsystem.

11. The Cinema Competitive Frontier
The best
practices are
not enough.

12. The Levels on Integration Challenge
Screenwriting – Production – Distribution - Exhibition
MEDIA
From Theatrical to Personal Tools &
Social Networks.
• People & Movie Development Process.
• Technology.
• Culture & Public Policies.

13. The Cinema Competitive Frontier
To integrate the
Supply and
Value Chain
is an
inescapable
task.

14. The Purpose
• Why a Lean Movie Development System is an Asset?
• How such a system can be created, implemented or
improved in a Film Company?
• To do more of everything with less of everything.
• To focus on content and difference in order to
conquer several and diverse markets and niches.

15. The Cinema Competitive Frontier
The Market:
Niche is the
gest star.

16. The Integration Challenge
• To migrate from traditional focus on
Movies Production moving upstream
and downstream through the process
of movies development from
Screenwriting to Distribution and
Exhibition.

17. Overcoming Old Paradigms
The Market
System is like
a fluid but not
like a solid.

18. The Next Competitive Challenge
• How many time spent your people making the
movie?
• How many time need your people to make a movie?
• A Lean Movie Development Process has become so
effective that every Film Company such developed a
lean production strategy for movie development will
be quite succesful.
• Coordination before Solidarity.

19. Overcoming Old Paradigms
The Audit and
Measurement are
part of the daily
practice.
Forecasting Measurement

20. To Think, Learn, and Do It for an Effective
Management of Cinema Content
• Better.
• Faster.
• Cheapper.
• Less Time.
• Less Inventory.
• Fewer Editing Hours.
• To do more of everything with less of everything.
• Very profitable.
• Others.

21. Overcoming Old Paradigms
To be different or
doing it
differently is the
only way for
increase value.

22. Focus and Perspective
• With the tremendous cost leverage to be gained in
the screenwriting and production design stage, it is
becoming clear that the new frontier is covering all
the Movie Development Process, and its
Management and related Research.
• The number of markets and niches, have increased
dramatically. Conversely the qualified cinema
content units have decreaced sustantially.
Consecuently, to be succesful and remain
competitive, Film Companies and filmmakers must
now offer a much wider variety of movies while
using the most platforms.

23. Focus and Perspective
• In connection with this trend many industries
must move through their Line Production
Process.
• Customers are selecting movies not only for
the basis of cost and quality but other
preferences and the original principles of
Edison and Jobs` equations must be
conseved by the Film Companies. Always.

24. Focus and Perspective
• Constant evolving to meet new challenges
and technologies.
• Fight for learning to eliminate wastes and
create flow of contents through a creative
and technical process.
• To integrate appropriately people, process,
tools, and technology to add value to the
content, the customer and the society.

25. Thank You!
¡Muchas Gracias!

26. David Cardona
cInEmA, phOtOgrAphy & cOntEnts dEvElOpmEnt
Civil Engineer
Universidad Nacional de Colombia
Representante Productores
Consejo Departamental de Cinematografía de Antioquia
CDCA
Curriculum Vitae y Otros Desarrollos en
http://www.about.me/davidcardona
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http://davidcardona.blogspot.com/
http://bluelizardgroup.photoblog.com/
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http://davidcardona.wordpress.com/
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dcardox@hotmail.com
Contact Us Now
antioquiacinemacluster@gmail.com

27. All Rights Preserved by
The blUElIzArd OpEn rOUnd tAblE Group
Todos los Derechos Preservados