2. objectives
– social media 101
– what is social media?
– why does it matter to you?
– relevance: potential to be a useful tool
– examples in action
– possibilities
38. …
85% believe a company
should not only be present,
but should interact with its
consumers via social media
2008 cone business in social media study
53. what’s facebook?
– a social networking site
– users create profiles, add friends,
send messages
– users join networks organized by city,
workplace, interest, school, etc
54. facebook stats
– more than 200 million users
– 122 million unique visitors last month
– 5 billion minutes spent on the site each day
55. why facebook matters
– your personal rolodex
– keeps people connected
– find long lost connections & make new ones
– support causes and organizations
– build relationships (understand your contacts)
63. what’s linkedin?
– social networking site
– business oriented / professional networking
– allows users to maintain a contact list
of people they know and trust
– users can join groups and ask questions
to the community
64. linkedin stats
– 43 million registered users
– 12 million unique visitors last month
– users span 170 different industries
in over 200 countries
– a new member joins every half second
65. why linkedin matters
– maintain up-to-date info on contacts
– get new business; make new connections
– meet new people; share contacts
– collaborate on business
72. what’s youtube?
– free video sharing site
– registered users can upload unlimited videos
– allows video sharing through websites,
mobile devices, blogs and email
– with an internet connection you can upload
a video in seconds and share with millions
73. youtube stats
– one billion videos are watched each day
– every minute, 10 hours of video is uploaded
– over 500 years of material
74. why youtube matters
– it’s a searchable micro-television station
– you can create a channel & tell your story
– people are there seeking entertainment
81. what’s flickr?
– image & video sharing / hosting website
– photo organization and tagging system
– partners with 3rd parties for printing of
merchandise (cards, stationery, etc)
– allows for both private and public
access settings
82. flickr stats
– 33 million users
– over 3.6 billions images
– more than 3,000 uploads each minute
83. why flickr matters
– easy photo sharing
– safe storage and more space
– creates transparency
– tells your story; shows who you are
– can help search engines find you
90. what’s twitter?
– microblogging service
– text based posts with a maximum of
140 characters
– can be sent via mobile texting, instant
messaging or the web
– users subscribe as “followers” to
receive other users’ updates
91. twitter stats
– 6 million unique visitors each month
– 3,000,000 tweets per day
– 70% of Twitter joined in 2008
– 5% of Twitter has over 250 followers
– majority is male 35-45 yrs old
92. why twitter matters
– prospecting
– connecting (talk directly to your members)
– reputation (monitor / create / recreate)
– your own focus group (be a fly on the wall)
– make announcements