2. objectives – social media 101 – what is social media? – why does it matter to you? – relevance: potential to be a useful too – examples in action – possibilities
30. and … 85% believe a company should not only be present, but should interact with its consumers via social media 2008 cone business in social media study
35. so what do you do? it varies, always based on business
36. so what do you do? be ing relevant and add ing value are always key elements
37. it's not about putting up a billboard on I-83 anymore. it's about building relationships with people. tom rowe, web guru Baltimore Area Convention & Visitors Association
41. the facebook value… – more than 175 million active users – your personal rolodex
42. why facebook matters – stay connected with friends and family – find long lost connections – support causes and organizations – understand your contacts
54. the youtube value – one billion videos are watched each day – during this presentation, 600 hours of video will have been uploaded – over 500 years of material
55. why youtube matters – people are there seeking entertainment – it’s a searchable micro-television station – you can create a channel & tell your story
68. the twitter value – microblogging service – starting to replace RSS feeds – promote; update; connect
69. why twitter matters – let people talk to you directly – your own focus group – be a fly on the wall – talk directly to your customers – make announcements