Portfolio of some recent work by D&D Design - marketing strategy, design, art direction, copy, website build and deliver, print and publish.

1. D&D
portfolio 2012
d&d pres [03].indd 1 19/07/2012 20:30

2. David Moody
David is a marketing professional
with senior experience in four
global advertising and integrated
communications agencies. Positions
D&D
experience
David Ayres
David is an experienced creative
professional most recently in the
position of creative director for a
multi-disciplinary design agency.
ranged from Chief Executive to Director
Used to account directing projects
of Strategy to Client Services Director.
from creative concept through
He has strong experience of solving
to production in both print and
client’s marketing problems.
digital media.
David managed Jaguar, BT and First
David has specialised experience in
Choice data-driven communication
the CR and sustainable development
programmes. And he delivered
fields for clients such as Unilever,
advertising and sales campaigns
Shell, ICI and BAE Systems as well as
for brands including Xerox, HP and
drinks marketing, primarily for premier
Barclays Bank.
Diageo brands.
At D&D David is free to follow his
David’s early career and experience
passion for producing great creative
as an illustrator gives his creative
communications that connect
work an extra dimension.
powerfully with audiences. We
believe that great ideas and creative At D&D David feels he’s broken
engage people, change attitudes and free from the shackles of being an
behaviour – and live across media. employee and unleashed the freedom
to enjoy being a creative once more.
d&d pres [03].indd 2 19/07/2012 20:31

3. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
From follower to
leader in one step
The Challenge:
Property planning
recruitment specialist
KDH was a small player
without a clear point of
difference in a market
dominated by large
generalist recruitment
agencies.
Our Approach:
There are no expert
figure-heads in the planning
recruitment sector. So there
was an opportunity to
position KDH as the most
expert business and the
owner – Kirsty Hall – as
the most expert person
in property planning
recruitment.
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4. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
Our Solution:
We created a simple
new website and brand
identity which looked
and felt professional.
It demonstrates KDH’s
expertise and commitment to
the property planning sector.
We promoted Kirsty
strongly as a personality
and figurehead for the
business. Kirsty launched a
blog where she interviews
industry leaders and she
will attend and speak at
planning events.
KDH is now well positioned
to be the leader in
recruitment for planning
professionals.
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5. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
Design:
All the elements of the
brand identity were delivered
consistently and simply.
Design is very current and
approachable whilst being
professional. Our goal was
to deliver good quality with
cost efficiency.
The key is to deliver a
feeling of competence and
expertise without being dull
or corporate.
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6. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
“I think it’s “I think it’s “I think it’s
time for time for time for
a move.” a move.” a move.”
“I think “I think “I think
it’s time it’s time it’s time
to grow.” to grow.” to grow.”
Planning a better
Better connected
career in property?
KDH is the best connected Lydia, Recruiter, WYG says Kirsty Hall, Managing Director, says
Better connected
We find unique property people
KDH is the best connected Lydia, Recruiter, WYG says Kirsty Hall, Managing Director, says
Better connected
KDH is the best connected Lydia, Recruiter, WYG says Kirsty Hall, Managing Director, says
When it’s timein the UK on, it’s good
consultancy to move planning Kirsty Hall launched KDH Associates to deliver
“We rely on Kirsty heavily for advice and support, “My goal Candidate, most respected
Helen, is to build the Fairview Homes says consultancy in the UK planning “We rely on Kirsty heavily for advice and support, “My goal is to build the most respected consultancy in the UK planning “We rely on Kirsty heavily for advice and support, “My goal is to build the most respected
toand development sector and
know KDH Associates is here aand have no doubt that if she’s working on an
bespoke and personal recruitment service recruitment consultancya real class planning
“Kirsty stands out as in the town apart KDH is the best connectedand
and development sector James, Recruiter, WYG says
and have no doubt that if she’s working on an recruitment consultancy in the townhighly
mile in terms of service. I would planning and development sector and and have no doubt that if she’s working on an recruitment consultancy in the town planning
“…working with Kirsty, we feel we have found recommend Kirsty to anyone looking for a
tohas consistently the smartest
help you make matched great to both candidates and businesses in the
assignment, it will be filled and that the process from her competitors. She is extremely
and property development sector.” has consistently matched great
consultancy in the UK planning assignment, it will be filled and that the process and property development sector.” has consistently matched great assignment, it will be filled and that the process and property development sector.”
property industry. professional, articulate and goes the extra a totallysmoothly.”
will run trustworthy, honest and reliable consultant who really knows the real estate /
choices. KDHwith hard to expert
candidates is the most fill roles. will run smoothly.” and developmenthard to and has
candidates with sector fill roles. candidates with hard to fill roles. will run smoothly.”
mile in terms of service. I would highly recruiter. We rely on Kirsty heavily for advice town planning market.”
recruitment specialist in the to consistently matched unique
Kirsty Hall launched KDH Associates UK James, Recruiter, WYG says
Kevin, Candidate, recommend Kirsty to anyone looking for a Kirsty Hall launched KDH Associates to and support, and have no doubt that if she’s
Kevin, Candidate, Kirsty Hall launched KDH Associates to Kevin, Candidate,
planning and development sector “…working with Kirsty, we feel we have found candidates with hard to fill roles. working onHomes says it will be filled
deliver a bespoke and personal recruitment
Fairview Homes says
a totally trustworthy, honest and reliable
consultant who really knows the real estate / deliver a bespoke and personal recruitment
Fairview an assignment, “My goal is to build the most respected
deliver a bespoke and personal recruitment
Fairview Homes says
and hasto both candidatesmatched great
service consistently and businesses town planning market.” Kirsty Hall to both candidates and businesses
service launched KDH Associates to and that the process will run smoothly.”
recruitment consultancy in the town
service to both candidates and businesses
in the property industry. recruiter.extremelyon Kirsty heavily for advice
“Kirsty is We rely professional, articulate and “Kirsty is extremely professional, articulate and “Kirsty is extremely professional, articulate and
candidates with hard to find roles. deliver a property industry.
in the bespoke and personal recruitment
Helen, Candidate,would recommend Kirsty to
in the property industry.
and support, and have norecommend Kirsty to
goes the extra mile. I would doubt that if she’s ‘’My goal is to build the most respected goes the extra mile. I Fairview Homes says planning and property development sector’” goes the extra mile. I would recommend Kirsty to
service to both candidates and businesses in “Kirsty stands out as a real class apart knows
workinglooking assignment, it will be filled
anyone on an for a consultant who really knows recruitment consultancy in the town anyone looking for a consultant who really Kirsty Hall, Managing Director anyone looking for a consultant who really knows
the property industry. from her competitors.planning market.”
and property and townwill run smoothly.”
the that the process planning market.” planning and property development sector’’ the property and town She is extremely the property and town planning market.”
Kirsty Hall, Managing Director professional, articulate and goes the extra
Lookingfor bright new talent? talent?
Looking for bright new 34 SoutH MoLton020 7409 5122 07730 573 170
Call Kirsty Hall Street
kirsty@kdhassociates.co.uk www.kdhassociates.co.uk
LonDon, W 1 K 5 rG
Lookingfor bright new talent? talent?
Looking for bright new 34 SoutH MoLton020 7409 5122 07730 573 170
Call Kirsty Hall Street
kirsty@kdhassociates.co.uk www.kdhassociates.co.uk
LonDon, W 1 K 5 rG
Looking for bright new talent? 34 SoutH MoLton Street
LonDon, W 1 K 5 rG
Lookingfor the rightright new role?
Looking
for the new role? KDH Associates, 34 South Molton Street, London, W1K 5RG
kirsty@kdhassociates.co.uk Lookingfor the rightright new role?
Looking
for the new role? KDH Associates, 34 South Molton Street, London, W1K 5RG
kirsty@kdhassociates.co.uk
Looking for the right new role? kirsty@kdhassociates.co.uk
Call now on 020 7409 5122
Call now on 07730 573 170 www.kdhassociates.co.uk Call now on 020 7409 5122
Call now on 07730 573 170 www.kdhassociates.co.uk Call now on 020 7409 5122 www.kdhassociates.co.uk
KDH ad concepts [05].indd 1 24/4/12 00:00:08 KDH ad concepts [05].indd 1 24/4/12 00:00:08 KDH ad concepts [05].indd 1 24/4/12 00:00:08
Awareness: This allows KDH to
take ownership of the
We created a short
planning trade press –
series of full page press
something the generalist
ads to run in the well
recruitments businesses
read recruitment section
would not have bothered
of the highly targeted
to have done.
specialist town planning
press.
d&d pres [03].indd 6 19/07/2012 20:31

7. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
A fresh new service
with traditional
values
The Challenge:
To launch a new home fruit
and vegetable delivery
service into a crowded
market.
Our Approach:
To identify that there is
a gap in the market for a
local community managed,
smaller farm produced,
competitively priced service.
This needs to have old
fashioned service and
values.
We developed the Grocer
Jack brand with a 1960’s
local grocer delivery service
very much in mind
But the website and
communications strategy
brings the whole concept of
community and service bang
up to date.
d&d pres [03].indd 7 19/07/2012 20:31

8. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
Our Solution:
Grocer Jack promotes local
celebrity chef Adam Byatt
as the guarantor of good
quality. His restaurant
suppliers also source
produce for Grocer Jack
Seasonal menus and
recipes show how our boxes
provide all the fruit and
vegetables a family needs
for the week - with less
waste and no topping up at
the supermarket.
The community section
engages local people and
food enthusiasts in our
quest to bring better produce
at better prices to local
homes.
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9. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
Design:
Mixing a 1960’s and 1970’s
style of illustration and
colour palette with real
photography allows a feel
that is unique in this market.
Our goal was to show we
support quality small scale
production and produce
rather than restrict ourselves
to purely organic and local.
ROWN’S
uit ‘n’ Veg
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10. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
E&A – a big business
you’ve never heard of
The Challenge:
E&A are a £100m property
business with a portfolio
of prestige commercial
properties in the best
addresses from Piccadilly
to Charing Cross Road.
They have always preferred
to keep a low profile and
have had no need for a
brand identity beyond a
letterhead.
But new business lines in
strategic land Securities the Group now require a
John Rosefield brand and structure for the
David Kavanagh Albany Foot
managing director
Director Director holding company and new
33 Ely Place, London, EC1N 6TD
T 0844 806 5077 M 07779 729612
E johnrosefield@e&agroup.com
33 Ely Place, London, EC1N 6TD
T 0844 806 5077 M 07779 729612
33 Ely Place, London, EC1N 6TD
T 0844 806 5077 M 07779 729612 sub-brands .
E davidkavanagh@e&astrategicland.com E albanyfoot@e&asecurities.com
www.estatesandagencygroup.com www.estatesandagency.com/strategicland www.estatesandagency.com/securities
The estates & AGENCY Group comprises of E&A Holdings,
E&A Strategic Land, E&A Securities and E&A Joint ventures
holdings joint ventures
A.N.Other A.N.Other
Director Director
33 Ely Place, London, EC1N 6TD 33 Ely Place, London, EC1N 6TD
T 0844 806 5077 M 07779 729612 T 0844 806 5077 M 07779 729612
E albanyfoot@e&aholdings.com E another@e&ajointventures.com
www.estatesandagency.com/holdings www.estatesandagency.com/jointventures
d&d pres [03].indd 10 19/07/2012 20:31

11. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
Our Approach:
Through meetings and
discussion we came to
an understanding of the
business heritage and
Business goals
SECURITIES Long-term stability – with an Estates & Agency Group values along with the new
Approach
JOINT VENTURES Estates and Agency is a long developments and vision
Land acquisition entrepreneur’s eye for profit established business with a
strong track record; delivering for the future.
Directors growth through a surprisingly
E&A HOLDINGS E&A JOINT VENTURES
broad range of investments. We used creative concept
In the long term it pays to buy quality We work closely with partners to make Though always a property
Estates and Agency has a core holding of prime an unbeatable team
investment and development
work to stimulate debate.
London commercial properties in which we have Our partners work with us when they identify
invested to add value and hold for the long term. an opportunity that needs extra resource or
experience to complete.
business it has also benefitted From this we were able to
from using its financial develop ideas around a
strength and knowledge to
invest in other areas from clear set of values and
automotive retail to IT – design preferences.
wherever it can add value.
We have helped to define
the roles and positioning
E&A STRATEGIC LAND E&A SECURITIES of the Group company and
Maximising the Value of Land Profiting from entrepreneurial each of the business units.
A specialist team supported by the Group development and planning gain
resources plus the most expert external partners Maximising income and value of new property
to spot opportunities and add the greatest value or existing portfolios through development and
to land assets planning gain.
The Estates & Agency Group
E&A Place 6TD
33 Ely GROUP
London, EC1N
E&A HOLDINGS
T 0844 806 5077
F 0844 806 5011
E&A SECURITIES
E info@e&agroup.com
E&A JOINT VENTURES
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12. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
Our Solution:
In building the website the
STRATEGIC LAND
SECURITIES client team has learnt as
much as we have about how
STRATEGIC LAND
STRATEGIC LAND
JOINT VENTURES
STRATEGIC LAND entrepreneurialJOINT VENTURES
HOLDINGS
Profiting from
Business goals
SECURITIES Estates & Agency
the new structured business
should be presented –
Securities
Approach
JOINT VENTURES whether on a website or
Successes development and planning gain E&A Securities is the most
entrepreneurial business
in conversation at a
Maximising income and value of new property operating within the Estates business event.
or existing portfolios through development and and Agency Group. It’s remit
planning gain. covers a broad spectrum of Now each business unit has
projects that deliver profit in
it’s distinct identity within
HOLDINGS SECURITIES the short, medium or longer
term. the E&A Group brand. Each
HOLDINGS
Contact
SECURITIES Our goal is to contribute high
growth and added value to our
partners and to the Estates
has a unique set of business
goals and client offer. And
Albany Foot and Agency Group through it’s personality and way of
DIRECTOR
exceptional planning skills and working is exhibited through
T 0844 806 5077 smart deal-making - using the
M 07779 729612
E d.kavanagh@e&astrategicland.com group’s resources and expertise it’s communications
on higher-margin projects.
Our privately owned status
and capital resources allow us
to complete on projects and
STRATEGIC LAND SECURITIES deliver results where other
conventionally structured
businesses will struggle to
E&A GROUP Ipsantecte de plaborem el min eum aut alic tem es nonsequi as eaquidus ma conse
move fast enough or with
nonsenihitia qui dolecti officat mo ipitatu ribus, ulpa cullaccus idesequos elibus, opta quatis
E&A HOLDINGS sufficient strength and
STRATEGIC LAND SECURITIES
E&A GROUP perias quae nobitassi con rem et lisi velenda essunt ute nullor a voluptat quas prati ut
E&A JOINT VENTURES quasped min conse possimp ereptati is moditias aut lam, veliasi tatinto quiae. confidence.
E&A HOLDINGS
E&A STRATEGIC LAND
E&A SECURITIES
E&A JOINT VENTURES
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13. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
Securities
Prospectus and planning
2012
33 Ely Place
ANNUAL REPORT AND ACCOUNTS London, EC1N 6TD
2012 T 0844 806 5077
E albanyfoot@e&asecurities.com
www.estatesandagency.com/securities
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14. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
| recruitment | client area | contact iceni | Putting the team first
[iceni projects]
The Challenge:
| home | our approach | our expertise | our people | our clients | our news |
Iceni Projects specialise
[iceni projects
]
iceni projects is a planning and
ref
in managing the planning
development consultancy with an 1 challenges around large
innovative and commercially minded and complex property
[iceni projects]
approach aimed at delivering success. development projects.
They are growing fast –
so a move to a bigger office
was a stimulus to consider
a new website. The existing
site was all about what they
did – not who they are.
Bata – an Iceni Project
We are experts in the fast changing planning system and use News: our perspectives and views...
our knowledge to put our clients ahead of the game.
What do you think?
Our specialist services include planning, transportation,
sustainable development and community planning. All systems gO FOr reneWAble energy
With national planning policy undergoing a major upheaval, James Waterhouse examines how renewable energy
it is crucial to have expertise at the heart of projects. projects have moved from the margins of the development
industry to the mainstream, and what challenges the
Our sector experience extends across many sectors of the Government’s new planning legislation will bring.
development industry: From residential retail, commercial and read more >>>
industrial projects to energy, waste and minerals.
nPPF: Devil in the DetAil
Dave Churchill leaves the summary of the NPPF to others,
and focuses on the proactive measures that developers
should take to exact the most from the presumption in favour
of sustainable development.
read more >>>
These blogs need to be written!
Attention James and Dave...
d&d pres [03].indd 14 19/07/2012 20:31

15. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
Our Approach:
We came to realise that Iceni
is all about the people. If it
attracts the best people the
business will succeed. And
the best way to show the
capabilities of the business
is to show the team. This
provides an opportunity to
give the brand a people-
oriented identity that is
attractive to new candidates
and clients alike
d&d pres [03].indd 15 19/07/2012 20:31

16. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
| recruitment | client area | contact iceni | Our Solution:
[iceni projects] The new site makes
the people the stars. By
describing the experience
| home | our approach | our expertise | our people | our clients | our news |
and the passions and
[iceni projects]
| sustainability | planning | transpor t | community planning | ref
interests of key people we
4 describe what the business
offers clients in a more
[iceni projects] engaging way.
The blog and downloadable
reports allows expression of
expertise. And by showing
how much we value the
people we position Iceni
Projects as being a great
place to work.
For more information about iceni’s
planning capabilities and resources
A bespoke planning service to the benefit of all
please contact iceni.
Planning is not a private club to the exclusion of others. landowners own sites, local authorities govern
land uses, local people occupy space and create communities. We believe that every project and every
Download iceni community is different, and warrants a bespoke approach. We never underestimate the financial risks
Planning topic that developers take when pursuing proposals, or the time and effort taken by communities engaging in
paper. the planning process. Undertaken effectively, all parties can – and should – prosper from planning.
Steering a profitable course
through a challenging planning
environment
[iceni projects]
[iceni projects]
[iceni projects]
[iceni news]
d&d pres [03].indd 16 19/07/2012 20:31

17. | KDH ASSOCIATES | GROCER JACK | ESTATES & AGENCY | iceni projects | ABSOLUTELY CUCKOO | St. mary magdalenE | hatty bloom |
Absolutely Cuckoo –
but not just child’s
play
The Challenge:
This fantastic team of
character designers and
developers work mostly in
children’s TV. But they are
missing out on lucrative
commercials TV and video
work – mostly because they
don’t look as if they are
equipped for it.
Our Approach:
What’s needed is sales
support to use when talking
to commercials production
specialists. It needs to
clearly show that Absolutely
Cuckoo can and do produce
commercial content. By
trawling through the archives
we found a surprising
amount of relevant content.
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