D2C and RelationSys at the Internet World 2009 providing some thoughts and suggested reading on enterprise social software, shift happens. permission marketing, and the future (as well as explaining a little of what they do)
Regression analysis: Simple Linear Regression Multiple Linear Regression
Web Communities With RelationSys And D2C
1. Building Better Web
Communities
Some thoughts and suggested reading on
enterprise social software, shift happens.
permission marketing, and the future
Alex Ang – RelationSys Technologies
David Terrar – D2C and WordFrame
2. Charles Darwin – natural selection
“The theory of evolution by
cumulative natural selection
is the only theory we know of
that is, in principle, capable
of explaining the existence of
organized complexity.”
Richard Dawkins
3. Recommended reading
http://www.throwingsheep.com/
“Networked Web 2.0 tools
and technologies are
making a profound impact
on every aspect of our lives
as social networking
changes forms of
entertainment in our
personal lives and
business models in the
workplace.”
John Chambers,
Chairman and CEO, Cisco
“Web 2.0 social
networking has far-
reaching consequences
for corporate executives
managing relationships
with customers,
employees and business
partners.”
Henning Kagermann,
Chairman and CEO, SAP
4. From Command and Control to
Teamwork and Collaboration
http://www.youtube.com/watch?v=9WX7BNnYTf8&eurl=http://blogs.zdnet.com/collaboration/?p=315
5. Shift Happens, the movie, Karl Fisch
http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html
6.
7. survey was conducted on 17,000 internet users in 29 countries and was completed in March 2008
USA – 100m, China – 61m, UK – 17.8m, France – 12.8m
Total – 475m
11. Social Media is
Global and mainstream
• 184m Bloggers
• 73% of active online users have read a
blog
• 45% have started a blog
• 57% have joined a social network
• 55% have uploaded photos
• 83% have watched video clips
• 39% subscribe to an RSS feed
12. In 2008, if you’re not on a social networking
site, you’re not on the Internet. It’s as true for
advertisers as it is for consumers. Social
networking is the ultimate manifestation of user
generated content, and as such, holds more
potential for growth than any other form of content
on the Web today. User Generated Content
(UGC) and Social Networks are transforming
the media ecosystem.
IAB Platform Status Report:
User Generated Content, Social Media, and Advertising
An Overview - April 2008
14. Old Marketing New Marketing
Limited number of media outlets Countless media outlets
Limited physical retail outlets Countless online retail outlets
Emphasis on horizontal success (hits) Emphasis o vertical success (niches)
Marketing-to-consumer communication Consumer-to-consumer communication
Barrier between consumers and makers Permeability between consumers and makers
Spam Permission
Product line limited by factory Product line limited by imagination
Long product cycles Fads
Market share Fashion
Features Stories
Advertising a major expense Innovation a major expense
Large overhead = stability Small overhead = low risk
Customer support Community support
Focus groups Launch and learn
15. The Cluetrain Manifesto
There's a new conversation
between and among your market and your workers. It's
making them smarter and it's enabling them to discover
their human voices.
You have two choices.
You can continue to lock yourself behind facile corporate
words and happytalk brochures.
Or you can join the conversation.
16. Social Media is
Counter-intuitive
Space defined by Media Owner
Brand in control
One way / Delivering a message
Repeating the message
Focused on the brand
Entertaining
Company created content
Space defined by Consumer
Consumer in control
Two way / Being a part of a conversation
Adapting the message/ beta
Focused on the consumer / Adding value
Influencing, involving
User created content / Co-creation
Communications Media Social Media
20. Enterprise 2.0 solutions?
New Product Development
Customer service
Idea generation
Market research Developer relations
Amplifying Word of Mouth
Employee communications
General Marketing
Reputation management Product testing
Public relations
LONG TAIL SALES
PROJECT COLLABORATION
Co-innovation
Member networking
Capturing Knowledge
23. Start with the end in mind
What's in it for me
Intuitive and simple
Technology supporting not leading
Community management
Help and resources
Building a community
25. What does D2C do?
• Business consulting
• Web strategy
• Enterprise 2.0 advice and solutions
• Website design
• Web publishing
• Building better web communities
• Web 2.0 University™
“think Business, not Technology”
26. What does RelationSys do?
• Corporate Social communities
• RSS expertise, products and services
• Training
• Implementation
• Managed Services
28. References
• Shift Happens, the movie, Karl Fisch, Arapahoe High School, Littleton, Colorado -
http://thefischbowl.blogspot.com/2007/06/did-you-know-20.html
• Shift Happens, the slides http://www.slideshare.net/jbrenman/shift-happens-33834
• Universal McCann survey -
http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%
• What The F**K is Social Media? -
http://www.slideshare.net/mzkagan/what-the-fk-social-media?src=embed
• IAB Platform Status Report: User Generated Content, Social Media, and Advertising, April 2008 -
http://www.iab.net/media/file/2008_ugc_platform.pdf
• Nielsen “Trust in Advertising” report, October 2008 -
http://www2.acnielsen.com/reports/documents/TrustinAdvertisingOct07.pdf
• Seth Godin, Meatball Sundae –
http://www.amazon.co.uk/Meatball-Sundae-Seth-Godin/dp/074992831X/ref=sr_1_2?ie=UTF8&s=books&q
, http://sethgodin.typepad.com/
• The Cluetrain Manifesto - http://www.cluetrain.com/
• ICAEW online networks – http://www.ion.icaew.com
• Andrew McAfee – enterprise 2.0 definition
http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/enterprise_20_version_20/
• AIIM Market IQ - Enterprise 2.0: Agile, Emergent, and Integrated
http://www.aiim.org/ResourceCenter/Research/MarketIQ/Article.aspx?ID=34464
These slides on Slideshare: http://www.slideshare.net/david_terrar/
29. Contact details
David Terrar
CEO – D2C Limited
and
Executive Director - ITBrix / WordFrame
p: +44 (0)1727 866309 (direct)
m: +44 (0)7715 159423
e: dt@d2c.org.uk and david@wordframe.com
w: www.d2c.org.uk and www.wordframe.com
skype: david_terrar
twitter: DT
linkedin: http://www.linkedin.com/in/davidterrar
blog: http://biztwozero.com
Alex Ang
CEO – RelationSys Technologies Limited
p: +44 (0)20 8788 6464 (direct)
m: +44 (0)7958 394787
e: alex.ang@relationsys.co.uk
w: www.relationsys.co.uk
skype: alexang33
Hinweis der Redaktion
We communicate, collaborate and form social networks. Why do we do it? We’ve been doing it since the stone age. We do it because it works.
Evolution of collaboration technologies:
Telegraph – Telephone – Fax – E-mail – Groupware collaboration – the static web - Web 2.0 & Enterprise 2.0
Well worth investing 6 and a half minutes of your time.
Second major transformation in the company with ‘business networks’.
operating committee (11 people) runs the company
‘Councils’ that run $10 billion opportunities
‘Boards’ which run $1 billion opportunities
‘Working Groups’ that can support the councils and boards or other transactions within the company
Biggest barrier/challenge – letting go of command and control
See also his 67 minute presentation and Q&Q at MIT Sloane School of Management Oct 2008:
http://mitworld.mit.edu/video/619
This AIIM Market IQ focuses on a genre of new technologies and related business models that enable rapid
and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise
known as Enterprise 2.0.
AIIM used two basic sources of input in constructing this report: the accumulated experience and ongoing
market analysis work performed by the AIIM Market Intelligence group and a survey that the group developed
and administered. The survey was taken by 441 individuals between January 5 and January 19, 2008. It should
be noted that the survey results are reported in aggregate (i.e. AIIM members and nonmembers). Survey demographics
can be found in the appendix.
In addition, the AIIM Market Intelligence group received guidance and input from a panel of advisors in developing
both the survey and this report. AIIM deeply appreciates the work of the panel, which consisted of: Patti
Anklam, Stowe Boyd, Steven Mandzik, Andrew McAfee, Eric Tsui, and David Weinberger. (For brief bios on
these advisors refer to the About The Authors page in this Market IQ.)
This Market IQ covers the concept of Enterprise 2.0 from multiple perspectives, providing a thorough education
on the topic. In order to achieve a balanced understanding of Enterprise 2.0, the reader is encouraged to read the
report in its entirety, in the order presented. It has been structured into eight sections, each providing a specific
perspective on Enterprise 2.0.
Our survey measured the state of the market in many ways. The bulk of these findings and insights are the focus of Section 4: State of the Market of this Market IQ. But two of the survey’s findings are discussed here so that the current reality of technology awareness and how this affects Enterprise 2.0 strategy development can be appreciated. While survey answers showed a lack of agreement over the definition of Enterprise 2.0 (See Figure 1, and the accompanying analysis in Section 1: Defining Enterprise 2.0), from a technology component perspective, respondents showed great consistency.
When asked to identify the component technologies that fall into their definition of an Enterprise 2.0 platform, survey responses honed in on Enterprise 2.0 technologies (e.g., wikis, social networking, blogs, search, RSS, social bookmarking, and mashups) as those most aligned (e.g., a “bullseye fit”) with an Enterprise 2.0 platform.
But perhaps just as telling is the fact that no technology was predominately identified as “not needed.” Also, related technologies, 1.0 technologies and 1.5 technologies fared well ranking as being of peripheral value to the platform or listed between peripheral and “bullseye.” Search scored very highly as a bullseye component (which is perhaps explained by the commentary on search made earlier in the report). There were some exceptions. The Enterprise 2.0 technology, social voting/ranking did not fare as well, with 39% indicating it is a bullseye fit, and 27% listing
it somewhere between a bullseye fit and peripheral. It ranked below none-core technologies such as collaborative filtering and portals.
More dramatically, respondents singled out podcasting as the one Enterprise 2.0 technology that has not yet been embraced as a “standard” part of an Enterprise 2.0 platform. Only 28% saw it as a bullseye fit. This is likely because podcasting creates multimedia content. Many organizations may be inclined to first get a handle on text and images before embracing multimedia in a full-scale manner.