My introduction/setting the scene presentation explaining what Social Business is at "the Future of Collaboration - How Cloud, Social and Mobile combine to transform business" event. The EuroCloud UK April meeting at Baker Tilly's offices at 25 Farringdon Street London. It's not the Muhammad Yunus form of social enterprise/business Defining Social Business Cloud, Social and Mobile - 3 simultaneous disruptions that create digital disruption Explaining the key social business platform players Giving examples of companies doing it properly It's about cultural change and a new way of doing business (not just technology) Suggested reading

1. The Future of
Collaboration
How Cloud, Social and Mobile
combine to transform business
David Terrar | Agile Elephant | EuroCloud UK| 10 April 2014

2. Agenda
Setting the scene David Terrar, Founder & CXO,
Agile Elephant
The Future of Work Performance Jon Mell, Social Leader,
IBM UK
Applying the McKinsey 7S Model, where S means
"Social"
Alan Patrick, Founder & CXO,
Agile Elephant
Connecting social to where the work is done David Moore, VP and Chief
Solutions Architect, SAP
The importance of building community and a
culture of sharing
Simon Levene, Senior Strategy
Consultant, Jive Software
Employee Engagement - the new heart of social
business and collaboration
Janet Parkinson, Founder & CXO,
Agile Elephant
Cultural impact of moving from legacy
collaboration to Cloud/Social/Mobile
Chris Boorman, CMO,
Huddle
Announcing the EuroCloud 2014 Awards
Programme
Lindsay Smith, Secretary General,
EuroCloud UK
Panel Session – Q&A Moderated by David Terrar

7. What is Social Business?
“The deep integration of social media and social
integration in to the organisation to drive business
impact.”
Altimeter Group
“Social business is the ability for an ORGANIZATION to
use its communities to improve its performance.”
Socius

8. Moore’s Law

9. 2004
2005
2006
2007
2010
2010
2011

10. 2007
2010
"1.7 billion touch-screen devices shipped in 2012." - IDC

11. http://www.youtube.com/watch?v=aXV-yaFmQNk

13. • Consumerization of IT
• Big Data

14. How can Social Technologies
help?
New Product Development
Customer service
Idea generation
Market research Developer relations
Amplifying Word of Mouth
Employee communications
General Marketing
Reputation management Product testing
Public relations
LONG TAIL SALES
PROJECT COLLABORATION
Co-innovation
Member networking
Capturing Knowledge

15. http://www.cloudave.com/631/maslow-s-hierarchy-of-enterprise-2-0-roi/

24. Books
 Enterprise 2.0 – Andrew McAfee
 Groundswell – Charlene Li, Josh Bernoff
 Social Business By Design – Dion Hinchcliffe, Peter
Kim
 The Connected Company – Dave Gray
 Culture Shock – Will McInnes
 The Shift: The Future of Work is Already Here –
Lynda Gratton

25. References and Resources
• http://en.wikipedia.org/wiki/Muhammad_Yunus
• http://www.zdnet.com/blog/hinchcliffe/the-big-five-it-trends-of-the-next-half-decade-mobile-social-cloud-consumerization-and-big-data/1811
• http://dionhinchcliffe.com/2012/10/23/imagining-the-future-of-the-enterprise/
• http://www.altimetergroup.com/research/reports/evolution-social-business
• http://info.socious.com/bid/54542/What-is-Social-Business-A-Clear-Definition
• http://www.cloudave.com/631/maslow-s-hierarchy-of-enterprise-2-0-roi/
• http://www.slideshare.net/leebryant/leadership-and-organisational-structure-in-a-21st-century-company
• http://www.jivesoftware.com/wp-content/uploads/2013/09/magic_quadrant_for_social_software_2013.pdf
• http://www.information-services.basf.com/itr/BISInternet/en/function/conversions:/publish/upload/documents/sol_serv/connect_basf.pdf
• http://aboveandbeyondkm.com/2011/06/getting-beyond-technology-driving-adoption-that-matters-for-business-results-even-in-highly-regulated-industries-
e2conf.html
• https://twitter.com/TheBrycesWrite
• http://johnstepper.com/2011/07/16/banking-social-media-4-business-examples/
• http://www.slideshare.net/bdionline/building-a-purposeful-social-network-by-deutsche-bank-bdi-111512-financial-services-social-communications-2012-case-
studies-and-roundtables
• http://socialbusinessjourney.com/2014/02/25/social-business-cookbook-soft-version-for-all-culture-hackers/
• http://www.slideshare.net/socialbusinessjourney/grundfos-soc-bizlightekstern20140225
• http://www.socialenterprise.it/en/index.php/2014/02/17/breaking-down-the-walls-of-the-social-enterprise/
• http://www.e20summit.com/de/ressources/videos.html

26. David Terrar
Agile Elephant | techUK | EuroCloud UK
p: +44 (0)1727 866309
m: +44 (0)7715 159423
e: david@theagileelephant.com
w: www.theagileelephant.com
skype: david_terrar
twitter: http://twittter.com/DT @DT
linkedin: http://www.linkedin.com/in/davidterrar
blog: http://biztwozero.com