1. The document discusses digital transformation and its impact on businesses. It describes how digital technologies have evolved over the past 20 years and led to disruptive changes in how people interact and do business. 2. It defines digital transformation as the process of shifting an organization to new digital ways of working using technologies like mobile, social media, and data analytics. This requires changes in leadership, culture, and business models to create more value. 3. Businesses must transform to survive what is described as the "Digital Enterprise Wave" of disruption. Leaders need to understand new digital business models, engage customers digitally, and use data and analytics to increase revenue and reduce costs. Those who delay risk falling behind competitors.

1. Digital Transformation:
It’s really all about the business, stupid!
HfS European Service Buyers Summit
Cambridge University | March 21 – 22, 2016
David Terrar | Founder & CXO – Agile Elephant | @DT on Twitter
innovation | digital transformation | value creation | (r)evolution

2. “The illiterate of the 21st century will
not be those who cannot read and write,
but those who cannot learn, unlearn,
and relearn. ”
Alvin Toffler

3. Agenda
• The digital backdrop - 20 years of a world gone digital
• Why the current business landscape is so disruptive
(and what we call the Digital Enterprise Wave)
• Digital transformation defined
• The management shift that is emerging (and required)
• Where are we?

4. Hang on - can you explain
this new digital landscape?

5. "Move bits, not atoms."
January 1995

6. Forums – Usenet in the 70s, web based forums & bulletin board services start ‘94 – online journals ‘94
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Being Digital – Nicholas Negroponte – moving atoms to bits – published Jan ‘95
Wikis – Ward Cunningham installs first wiki Mar ‘95
Blogging – term “weblog” John Barger Dec ’97, “blog” used as noun and verb Peter Merholz Apr ‘99
Wikipedia – opens Jan ‘01
WordPress – first released May ‘03
LinkedIn – launches May ‘03
Flickr – launches Feb ‘04, acquired by Yahoo Mar ‘05
Facebook – launches Feb ‘04
iPhone – announced Jan ‘07, available Jun ‘07
iPad – launches Apr ‘10
Twitter – 1st tweet Mar ‘06, SXSW Mar ’07, Apr ‘07
Instagram – Oct ‘10
Snapchat – Jul ‘11
Tumblr – Feb ’07
WhatsApp – Feb ‘09
Pinterest – Mar ‘10
20 years of a World Gone Digital
The development of social media,
social networks and
mobile computing
YouTube – launches Feb ’05, acquired by Google Oct ‘06
Skype – launches Aug ’03, acquired by eBay ‘05, Microsoft May ‘11

7. Your business model
is under threat!

10. The Digital Enterprise Wave
ride it
or go under!

11. The Digital Enterprise Wave

12. The Digital Enterprise Wave

13. The Digital Enterprise Wave

14. The Digital Enterprise Wave

15. 1. People and the internet – people’s association and interaction with the web as a mental, social
and physical extension of themselves
2. Computing, communications and storage everywhere – the ability to interface with digital
technology, data and the web anywhere, anytime on any device
3. The “Internet of Things” – the digital linking of inanimate objects, or “the instrumentation of the
physical world”
4. Artificial intelligence and big data – the ability to access and analyze vast and disparate data,
along with the ability for computers to make decisions based on this data
5. The sharing economy and distributed trust – digitally-enabled transparency and trust mechanisms
that allow direct exchange of goods, services or money between parties outside of traditional
establishments such as stores and banks
6. The digitization of matter – 3D-printing and the creating of physical materials on the spot
(personalized or on a small scale) based on digitally transmitted parameters
World Economic Forum – 6 megatrends

16. The shift to Digital (Business) - what are we calling it today?
• Enterprise 2.0 → Social Business → Digital Transformation
• You need an ESN or social collaboration approach at the heart
• Cloud technology drives scale, reduces cost
• Mobile technology increases reach, penetration
• Analytics increases focus, impact
• It’s about much more than technology
Nexus of forces3rd Platform
Big wheel of Disruption

17. it’s not digital, it’s business

19. “The greatest danger in times of
turbulence is not the turbulence – it is to
act with yesterday’s logic.”
Peter Drucker

20. Total Value
Created
Increase
Revenue
Average Sale £
Sales Volume
Reduce Costs
Churn
Operating Cost
• Deeper understanding of customer needs
• Conversation with customers increases
attachment to business
• Increased marketing penetration at lower
cost
• Faster lead generation & customer
onboarding
• Faster understanding of product and
customer problems
• Pro-active customer retention
• Fast information movement and higher
levels of collaboration drives efficiency
• Higher employee engagement drives
effectiveness
Close
link
Digital Business Value Creation
Depending on the business, the
impact of digital transformation
will vary – but will drive
significant value
Bottom line = value creation

22. “At the height of its power, the photography
company Kodak employed more than
140,000 people and was worth $28 billion.
They even invented the first digital camera.
But today Kodak is bankrupt, and the new
face of digital photography has become
Instagram. When Instagram was sold to
Facebook for $1 billion, it employed only 13
people. Where did all those jobs disappear?
And what happened to the wealth that all
those middle-class jobs created?”
Jaron Lanier

23. $19 Billion
$7.2 Billion

25. Digital Transformation – a definition
Digital transformation is the process of shifting your organisation
from a legacy approach to new ways of working and thinking
using digital, social, mobile and emerging technologies. It
involves a change in leadership, different thinking, the
encouragement of innovation and new business models,
incorporating digitisation of assets and an increased use of
technology to improve the experience of your organisation's
employees, customers, suppliers, partners and stakeholders.

29. Leading Digital

30. What is your level of Digital Mastery?
- generate 9% more revenue
- create 26% more profit
- 12% higher market valuation

32. “Digital Darwinism is unkind to those who wait”
Lesson 1 – Transform Business Models And Engagement
Lesson 2 – Keep The Brand Promise
Lesson 3 – Sell The Smallest Unit You Can
Lesson 4 – Know That Data Is The Foundation Of Digital Business
Lesson 5 – Build For Insight Streams
Lesson 6 – Win With Network Economies
Lesson 7 – Humanize Digital With Digital Artisans
Lesson 8 – Democratize Distribution With P2P Networks
Lesson 9 – Deliver Intention Driven, Mass Personalization At Scale
Lesson 10 – Segment by Digital Proficiency Not Age
http://www.slideshare.net/rwang0/201504-disrupting-digital-business-short

33. We’re not in Kansas any more

34. References
Not for reading – just for reference
http://en.wikipedia.org/wiki/Nicholas_Negroponte
http://en.wikipedia.org/wiki/Being_Digital
http://blog.softwareinsider.org/2014/02/18/research-summary-sneak-peaks-from-constellations-futurist-framework-and-2014-outlook-on
-digital-disruption/screen-shot-2014-02-17-at-6-36-58-pm/
http://dionhinchcliffe.com/2015/05/21/how-it-and-the-role-of-the-cio-is-changing-in-the-era-of-networked-organizations/
http://www.jaronlanier.com/futurewebresources.html
http://www.themanagementshift.com/
http://www.amazon.co.uk/Leading-Digital-Technology-Business-Transformation-ebook/dp/B00NE6MG0Y/ref=sr_1_1?s=books&ie=UTF8&
qid=1416926793&sr=1-1&keywords=leading+digital
http://www.slideshare.net/rwang0/201504-disrupting-digital-business-short
https://vimeo.com/130722577
http://www.slideshare.net/a16z/mew-a16z/2-Mobile_is_makingtechnology_universal

35. David Terrar
Agile Elephant | techUK | EuroCloud UK
p: +44 (0)1727 866309
m: +44 (0)7715 159423
e: david@theagileelephant.com
w: www.theagileelephant.com
skype: david_terrar
twitter: http://twittter.com/DT @DT
linkedin: http://www.linkedin.com/in/davidterrar
blog: http://theagileelephant.com/blog
& http://medium.com/@DT
innovation | digital transformation | value creation | (r)evolution