My presentation on behalf of the Cloud Industry Forum at Cloud Expo Europe 2014 - setting the scene on why service providers need CIF certification, and how it helps buyers pick and choose between a good provider and a bad provider. The intro explains that we are at the most exciting but disruptive time in IT for over 50 years with the shift to cloud, social and mobile happening simultaneously - we've never had 3 shifts at once before!

1. Building trust for cloud
customers –
the value of CIF certification
David Terrar | D2C | techUK | EuroCloud | Cloud Industry Forum
@DT on Twitter
BizTwoZero.com, www.d2c.org.uk, theagileelephant.com

5. 2005
2004
2006
2011
2007
2010
2010

6. 2007
2010

7. Gartner Magic Quadrant for
Cloud Infrastructure as a Service

10. What next?
• Internet of Things
• 3D printing
• Nanotechnology
• Rate of change is getting faster
• What will happen in the next 5 years?

13. Trust

14. A trusted voice for industry
CoP
Outreach
Alliances
Members
CIF
ISO SC38
Technical
Standards
TPAC
PASC &
Lobbying

15. Transparency
Capability
Accountability

17. 8-Step Self Certification Process
1.Recognize
Need
s
• An organization must see a
need for Certification against
the Code.
• Download all information
related to Self-Certification
process from CIF website
• Review in detail.

18. Self-Certification Process (cont…)
3. Register
• Register online
• Pay appropriate fee
• Accept T&C’s
• Establish a formal project
to perform the selfassessment (strongly
recommended)

19. 5.Assess
6. Improve
7. Declare
• Conduct an Assessment of
compliance with Code requirements.
• Improve / Correct non-conformances
noted in the Assessment step.
• Complete Application and required
declarations which
• Submit via the online system.

20. a. Validate
b. Authorize
• APMG validate the Self-Certification
Application, returning feedback if nonconformances are identified.
•If successful, APMG will formally
recognize the Self-Certification and issue
a certificate
•The organization will be listed on the
CIF website.

21. • The organization displays the Code Certification
Mark on its website, together with hyperlinks to
8.Publish
the CIF website.

22. How does CoP Self-Certification work?
Recognize
Need
Determine
Requirements
Publish
• Self-Certification is
Annual so requires
repeat activity
Authorize
BUT
• is a valuable Continual
Improvement Tool
Register
CoP SelfCertification
CYCLE
Validate
Prepare
Declare
Assess
Improve

23. “As one of CIF’s founding members, and having been involved
with the initial consultation process for the Code of Practice
itself, it’s something that we have been fully committed to
from day one. From a business point of view, achieving
certification is a case of us practicing what we preach. You
can’t go out in the marketplace and encourage best practice, if
you’re not adhering to industry standards yourself,”
Piers Linney, co-CEO of Outsourcery.

24. “Most importantly, in the highly competitive and regulated
market we work in, we now have a clear market
differentiator that makes us stand out from the competition,”
“I have no hesitation in recommending the Code of Practice
and the certification process to other organisations looking to
gain competitive advantage,”
Francis Kiernan, Managing Director, NexusAB Ltd

25. “The big benefit for us is that our customers can see very
quickly that we are a trustworthy cloud service provider.
By becoming certified to the Code of Practice, end users
can see straight away that we have been judged by an
external body to have good business practices in place,
solid contracts, honest online sales literature and that we
meet CoP requirements for transparency.”
Peter Groucutt, Managing Director at Databarracks

26. cloudindustryforum.org

27. UK Cloud trends and the rise of Hybrid IT
Making Sense of Hybrid IT: A CIF and Cloud Pro Special Report
Cloud: The critical role of Channel in driving Cloud adoption
Secure your data in the Cloud; key questions you should ask
A Global Reality: Governmental Access to Data in the Cloud
Cloud: Software Value Management and the Cloud
Cloud: Adoption and trends for 2013
An introduction and guide to buying Cloud Services
USA Cloud: Adoption and Trends 2012
Cloud: A Buyers Guide to Cloud Services
Cloud: Definitions, Deployment Considerations and Diversity
Cloud: Adoption and trends for 2012
Cloud: Contracting Cloud Services, a Guide to Best Practice
Cloud: The Impact upon the IT Supply Chain
Cloud: Adoption and Trends 2011

28. References and photo sources
• http://en.wikipedia.org/wiki/File:IBM_card_punch_029.JPG
• http://en.wikipedia.org/wiki/File:Blue-punch-card-fronthoriz.png
• http://en.wikipedia.org/wiki/File:IPhone_2G_PSD_Mock.pn
g
• http://en.wikipedia.org/wiki/File:IPad_1_PSD_Mockup.png
• http://www.gartner.com/technology/reprints.do?id=11IMDMZ5&ct=130819&st=sb
• http://en.wikipedia.org/wiki/File:Transistor_Count_and_Mo
ore%27s_Law_-_2011.svg
• http://www.abramsbooks.com/uploadedImages/Books/978
0810996892.jpg

29. Contact details
David Terrar
D2C | techUK | EuroCloud | Cloud Industry Forum
p: +44 (0)1727 866309
m: +44 (0)7715 159423
e: dt@d2c.org.uk or david@theagileelephant.com
w: www.d2c.org.uk or theagileelephant.com
skype: david_terrar
twitter: http://twittter.com/DT @DT
linkedin: http://www.linkedin.com/in/davidterrar
blog: http://biztwozero.com