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Barcodes in Action
David Holliday




                     Scan to get my contact info
Topics
Uniqueness
     Barcode Types
     Standards
     Compliance
The Digital Voice
     2D Barcodes
Authenticity
The Problem
                               Complex physical supply chains




Complex data structures with
multiple users
The Solution?




Labels, Barcodes and RFID of Course!
35 years of Barcodes!




                        “I invented the barcode!”
Sorry, Mr. Gore – Intermec seems to have beaten you to it!




       And a team at Drexel patented a
       type of barcode in 1952
We’ve come a long way…




Symbol LS7000 Scanner for UPC        iPhone Scanner for most
1982                                 everything
                                     2012
The Barcode Geek Test

Which Barcode is Which?

                                     Code 128
                                     Datamatrix
                                     QR Code
                                     Code 39
                                     PDF417
                                     UPC-A
                                     Aztec Code
Unique Needs Standards
    Department of Defense
    MIL-STD-130

            Medical Devices
            FDA UDI Rule




              GS1 Datamatrix
GS1 128
MIL-STD-130
MIL-STD-129
MIL-STD-129 RFID




      Header – 0010 1111 for DoD
      Filter – 0001 for a case
      Cage Code – 0ZPZ3
      Serial # 1 – 36 binary bits



0010111100010010 0000 0011 0000 0101 1010 0101 0000 0101 1010 0011 00110000 0000 0000 0000 0000 0000 0000 0000 0001

     2 F       2 0 3 0 5 A 5 05A33 000000001
Digital Voice?
2D Barcodes are Everywhere
QR & MS Tag for Consumer
Datamatrix for Industry
Why Data Matrix?
•   Withstands the harshest environment
•   Damage up to 20%+ of the symbol and recover 100%
•   Size is only limited by fidelity of marker
•   Can contain 100 times the data as the same space as a
    linear bar code
•   Can be read omni-directionally
Robustness of Data Matrix
    Data Matrix can be any size


12 marking types
subjected to low
earth orbit
environments

              Overhaul
              Test
              Manned
              Flight Test
              LEO Tests
Structural Elements of a Data Matrix

• Solid Border
• Broken Border
                                             Quiet Zone around
• Data Storage
                                             the borders
• Quiet Zone
                      Data Matrix symbol shown complete




       Solid Border     Broken Border      Data Storage
Marking Techniques
  Laser

                 Dot Peen




Ink Jet


                     Thermal Print
Verifier Technology
2D Reader Technology
High Contrast Marks - Labels




                Low Contrast Marks - DPM

                                      Specialty Readers - DPM
The Voice!
Hello??
2D Barcodes enable items to talk to us!




•   What is it?                  • Is it under warranty?
•   Who made it?                 • Has it expired?
•   How much is it worth?        • Has it been recalled?
•   Where is it?
•   Where has it been?
•   Where is it going?             • Is it counterfeit?
•   Does it need maintenance?
Globally Unique Items
UID is set of data elements marked on an item that is globally unique.

                               Universal Product Code (UPC)
                               Two cans of Coke form the same plant will
                               show the same data on the UPC
                                     Serial Number Tracking
                                     Serial numbers are unique, but not
                                     outside of their enterprise.
                                     The serial numbers from one company
                                     can be the same as another company.

                                                   Unique Identification
                                                   Each item has its own Globally Unique
                                                   Identifier (UII)
Digital Voice
The Globally Unique ID, plus backend database lets the label speak!
2D in Action
130 compliance + more
QR for Industry Too?




Scan for Online Help
In the next presentation, Peter Green will show how to use the “digital voice”
                                to achieve this
Authenticity
Authenticity
Authenticity
Authenticity




Unique number on every item
Mobile app
Back end database structure
Authenticity
Take it further…
             Make your items really talk!
Thank You!!
David Holliday
Winco ID

603-598-1553 x237



dholliday@wincoid.com
http://www.wincoid.com
                         Scan to get my contact info

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Barcodes in Action - Barcode GeekFest Slides

  • 1. Barcodes in Action David Holliday Scan to get my contact info
  • 2. Topics Uniqueness Barcode Types Standards Compliance The Digital Voice 2D Barcodes Authenticity
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  • 4. The Problem Complex physical supply chains Complex data structures with multiple users
  • 5. The Solution? Labels, Barcodes and RFID of Course!
  • 6. 35 years of Barcodes! “I invented the barcode!”
  • 7. Sorry, Mr. Gore – Intermec seems to have beaten you to it! And a team at Drexel patented a type of barcode in 1952
  • 8. We’ve come a long way… Symbol LS7000 Scanner for UPC iPhone Scanner for most 1982 everything 2012
  • 9. The Barcode Geek Test Which Barcode is Which? Code 128 Datamatrix QR Code Code 39 PDF417 UPC-A Aztec Code
  • 10. Unique Needs Standards Department of Defense MIL-STD-130 Medical Devices FDA UDI Rule GS1 Datamatrix
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  • 15. MIL-STD-129 RFID Header – 0010 1111 for DoD Filter – 0001 for a case Cage Code – 0ZPZ3 Serial # 1 – 36 binary bits 0010111100010010 0000 0011 0000 0101 1010 0101 0000 0101 1010 0011 00110000 0000 0000 0000 0000 0000 0000 0000 0001 2 F 2 0 3 0 5 A 5 05A33 000000001
  • 17. 2D Barcodes are Everywhere
  • 18. QR & MS Tag for Consumer
  • 20. Why Data Matrix? • Withstands the harshest environment • Damage up to 20%+ of the symbol and recover 100% • Size is only limited by fidelity of marker • Can contain 100 times the data as the same space as a linear bar code • Can be read omni-directionally
  • 21. Robustness of Data Matrix Data Matrix can be any size 12 marking types subjected to low earth orbit environments Overhaul Test Manned Flight Test LEO Tests
  • 22. Structural Elements of a Data Matrix • Solid Border • Broken Border Quiet Zone around • Data Storage the borders • Quiet Zone Data Matrix symbol shown complete Solid Border Broken Border Data Storage
  • 23. Marking Techniques Laser Dot Peen Ink Jet Thermal Print
  • 25. 2D Reader Technology High Contrast Marks - Labels Low Contrast Marks - DPM Specialty Readers - DPM
  • 28. 2D Barcodes enable items to talk to us! • What is it? • Is it under warranty? • Who made it? • Has it expired? • How much is it worth? • Has it been recalled? • Where is it? • Where has it been? • Where is it going? • Is it counterfeit? • Does it need maintenance?
  • 29. Globally Unique Items UID is set of data elements marked on an item that is globally unique. Universal Product Code (UPC) Two cans of Coke form the same plant will show the same data on the UPC Serial Number Tracking Serial numbers are unique, but not outside of their enterprise. The serial numbers from one company can be the same as another company. Unique Identification Each item has its own Globally Unique Identifier (UII)
  • 30. Digital Voice The Globally Unique ID, plus backend database lets the label speak!
  • 31. 2D in Action 130 compliance + more
  • 32. QR for Industry Too? Scan for Online Help
  • 33. In the next presentation, Peter Green will show how to use the “digital voice” to achieve this
  • 37. Authenticity Unique number on every item Mobile app Back end database structure
  • 39. Take it further… Make your items really talk!
  • 40. Thank You!! David Holliday Winco ID 603-598-1553 x237 dholliday@wincoid.com http://www.wincoid.com Scan to get my contact info