A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
2. SOCIAL MEDIA
Social media enables people to share information with friends and
colleges using the Internet.
A group of Internet-based applications that build on the ideological
and technological foundations of Web 2.0, and that allow the creation
and exchange of user-generated content.
4. WHY IS SOCIAL MEDIA
If your kids are awake they are probably online
The average young American now spends every waking minute –
Except the time in school –
Using a smart phone,
Computer, TV
Other electronic device
According to a new study from the Kaiser Family Foundation. Those
ages 8 – 18 spend more than 7 hours a day with such devices.
And that does not count the hour and a half that youths spend texting or
talking on their phones.
5. SOCIAL MEDIA FOR MARKETING
Refers to the process of gaining website traffic or attention through
social media sites.
Social media marketing programs usually center on efforts to create
content that attracts attention and encourages readers to share it
with their social networks.
6. SOCIAL MEDIA OPTIMIZATION
Social media optimization (SMO) refers to the use of a number of social
media outlets and communities to generate publicity to increase the
awareness of a product, brand or event.
Types of social media involved include
RSS feeds,
Social news and
Bookmarking sites,
As well as social networking sites.
SMO is similar to search engine optimization in that the goal is to generate
traffic and awareness for a website.
In general, social media optimization refers to optimizing a website and its
content in terms of sharing across social media and networking sites.
7. CONCLUSION
Social media is a phrase being tossed around a lot these days, but it
can sometimes be difficult to answer the question of what is social
media.
If Facebook is a social media site, and Twitter is a social media site,
and Wikipedia is a social media site, then just what is social media?
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1400 Seaport Blvd.
Building B, Third Floor
Redwood City, CA 94063
http://www.actiance.com
Tel: (650) 631-6300
Fax: (650) 598-2820