A simple application that enables any business to send and receive SMS text messages that works within your web browser no download or installation required. To know more visit: http://goo.gl/5z5hd0

1. Grow your business with personalized, timely mobile messages
Copyright © 2011 Clickatell. All rights reserved.

2. Introduction
Acquiring and keeping customers are more difficult than ever before for small businesses. Small businesses everywhere are looking for new ways to increase the effectiveness of their marketing to strengthen their customer relationships. They are finding
that the mobile phone enables them to engage more personally and cheaply than ever
before with their customers.
In this guide you’ll learn how mobilizing business communication with Personalized
Priority Messaging (PPM) increases productivity, reduces operating costs and helps
you to grow your business.
What is Personalized Priority
Messaging (PPM)?
Leading technology research firm, Gartner Inc., reports that there are one billion PCs
installed worldwide. The number of individuals connected to the Internet is estimated
at 1.7 billion.
In contrast, there are more than 5 billion mobile phones in use today. By 2012 there’ll
be more than 6 billion if the current growth rates persist1 . Mobile communications
technologies are being adopted so quickly by a growing number of the global population that personal communication is now even possible with customers in remote
corners of the world.
“There are more than 5 billion mobile
phones in use today. By 2012 there’ll be
more than 6 billion if the current growth
rates persist.”
Personalized Priority Messaging (PPM) is the use of SMS’s ability to contact almost
anyone in the world. SMS text messages are almost immediately read, can be responded to and is valuable to the sender or receiver because the messages are
simple, relevant to the receiver and received at the right time.
PPM is most effective via SMS because:
• The text message “wakes” the mobile handset when the message is delivered and
either makes a sound or vibrates to attract the attention of its owner.
• SMS messages can be sent and replies can be received .
• SMS can be used to contact more than 70% of the world’s population.
1. http://www.wirelessintelligence.com/analysis/2010/07/global-mobile-connections-surpass-5-billion-milestone
Copyright © 2011 Clickatell. All rights reserved.

3. PPM cuts through the noise to
get you heard
Your customers are bombarded with more advertising and other messages than ever
before. This is reducing the effectiveness of advertising at a time when your customers are expecting you to communicate with them in a more social, relevant and timely
manner.
• Your customers receive an average of 21 marketing/advertising
non-spam emails a week, up by more than 30%
from 2006 (Silverpop, 2010)
• Roughly 50 million tweets are created per day (Twitter, 2010)
• The average American is exposed to at least 16,000
advertisements, logos and labels in a single day
(Dr Dharma Singh Khalsa, 1999)
• Daily new blog posts are in the millions
Your customers’ mobile handsets are personal to them and have the ability to attract
their attention better than any other communication device in use today. More than
98% of text messages are opened (Frost & Sullivan, 2010) and between 26% and
51% generate a response (Nielsen, 2008). PPM enables small businesses and their
customers with low-cost communication that delivers excellent rates of message receipt, readership, recall and response.
In short, your customers are more receptive to PPM messages than other messages,
are highly likely to read them, remember them and act on them.
Key Benefits and Applications of PPM
PPM compliments other communication channels such as social media, email and
blogs, but can also be successfully used on its own.
Some of the key benefits of the use of PPM in small businesses include:
• Creating customer demand for your products
• Improved ability to communicate with your customers
• Closer relationships with your customers
• Better service delivery
Copyright © 2011 Clickatell. All rights reserved.

4. CaseIntroduction
studies
AutoPapa
Ocom Software
THE BUSINESS
THE BUSINESS
Autopapa.ge is an online used vehicle directory in Georgia that brings prospective vehicle buyers and sellers together.
THE SITUATION
Autopapa.ge lets buyers create a profile with the details of a vehicle that
they would like to purchase. This may include the vehicle year, make, model,
price and location, amongst others. Users expect to receive messages as
soon as a listing is created that satisfies their criteria.
THE SOLUTION
The Search Agent monitors new listings and informs the users of matches,
via PPM text, as soon as they are published.
THE RESULTS
Autopapa.ge found that SMS helped the buyers to get the notifications both
timeously and no matter where they were at the time. This speed means that
buyers do not have to monitor new listings to find the right car, and more cars
are sold more quickly from listings on the site.
In just two months www.autopapa.ge‘s vehicle database has grown to become the 2nd largest in the Caucasus region. They are currently 3rd in terms
of website traffic and compete with a number of more established online
vehicle websites.
After announcing the new SMS functionality, website signups have increased
by 300%, with 80% of newly registered website users indicating an interest in
the Search Agent’s text message functionality.
VianetSMS
THE BUSINESS
VianetSMS enables retail outlets in Denmark to mobilize their customer service function.
THE SITUATION
Retail outlets use the VianetSMS online platform to enable customers to
request business contact information, including phone numbers, website addresses or Google Maps directions, by completing a simple form.
THE SOLUTION
Consumers can now receive the business’s contact information via PPM text
when they complete the contact form.
THE RESULTS
VianetSMS is now a leading choice among Danish retailers and the growth
in their customer base indicates that they have successfully addressed a
consumer need for real-time, relevant messaging, no matter where the recipient is.
Copyright © 2011 Clickatell. All rights reserved.
Australia-based Ocom Software builds software applications for small businesses in the health care, transport, finance and legal industries to reduce
operating costs and increase profits.
THE SITUATION
Telephonic appointment confirmations take up to 4 hours and result in high
outgoing call costs for small businesses. Ocom Software realized that a solution was needed that would help their clients reduce the time spent by
employees confirming & reminding people about appointments. This would
free up employee time, increase productivity and reduce outgoing call costs.
THE SOLUTION
The team at Ocom Software built a simple appointment scheduling application and integrated it with Clickatell’s SMS gateway. Now their customers
simply needed to submit an appointment confirmation or reminder from the
software and a PPM text message with the details is sent to a mobile phone.
Message recipients now also have a stored record of their appointment on
their phone.
THE RESULT
Ocom Software’s clients now spend an average of 75% less time confirming
appointments. The number of late, cancelled or missed appointments have
reduced significantly. The result is a dramatic reduction in call costs and an
equally dramatic increase in employee productivity.

5. Small Business solution
Start your small business PPM
program now with Communicator 2
COMMUNICATOR2
Communicator 2 is a simple application that enables any
business to send and receive SMS text messages.
It works within your web browser no download or installation required.
• Easy contact management
• Create & use message templates
• One or two way messaging
• Powerful reporting
• And much, much more...
Quick & easy setup
Find out more about Communicator2
Sign up for free, add messaging credits and start texting !
Questions?
Speak to an expert right away. Email us at experts@clickatell.com.
Why should you trust Clickatell with
your text message program?
Clickatell – the global leader in Personalized Priority Messaging through all mobile
devices – is the largest Online SMS mobile messaging gateway in the world, covering 869 networks in 223 countries and territories, with the potential to reach 5 billion
mobile phone users - more than 70 percent of the world’s population.
Clickatell enables simpler, quicker and more verifiable delivery of high-value, just-intime, individualized communications and associated mobile transactional services. Its
carrier-grade mobile messaging solutions have been embraced by more than 13,000
enterprise, government, medium and small business customers and application developers.
Founded in South Africa in 2000, Clickatell is based in Redwood City, California.
For more information visit our website at www.clickatell.com
Happy Texting!
Copyright © 2011 Clickatell. All rights reserved.