this is an edited version of my Blog Indiana 2012 session

1. Podcasting
Branding Yourself
Tuesday, August 7, 12

2. what we are going to cover
• What is a podcast
• Who listens to a podcast
• Why do a podcast
• What it takes to create a podcast
• Where to find a podcast
Tuesday, August 7, 12

3. Background
• Went to school to be the next Steve Dahl
• Started doing local radio in 2005 for Free
• my first podcast about Mortgages & Real Estate
• currently do two, but I will never tell you the 2nd
• I am a realtor & local internet marketer
Tuesday, August 7, 12

4. Podcast?
a syndicated audio or video program meant to be
played on a handheld device, like iPod or a
smartphone
Tuesday, August 7, 12

5. what is a podcast...
• essentially it is a radio show
• narrowcasted & episodic
• it is distributed over the internet (duh)
• you can listen anywhere & anytime
• on nearly any device
Tuesday, August 7, 12

6. podcast listener stats
While podcast awareness has remained flat...
• half of all podcast listeners are 12 to 34
• 25% of listeners are college grads or better
• majority have an income of $75k or greater
• battle of the sexes is almost equal
Tuesday, August 7, 12

7. as smartphones grow in popularity
so does podcast listenership
Tuesday, August 7, 12

8. why do a podcast
• increased brand awareness
• create a stronger connection
• multiply the size of your audience
• become the expert in your field
Tuesday, August 7, 12

9. audio v. video
• audio can truly be consumed any where
• audio is easier
• audio uses less bandwidth
Tuesday, August 7, 12

10. video v. audio
• video is cool
• video makes you stop to watch
• audio is easier
Tuesday, August 7, 12

11. podcast creation
• computer
• Blue Snowball
• audacity
• hosting: BluBrry.com ($20/month)
Tuesday, August 7, 12

12. podcast where?
• podcast.com
• podfeed.net
• techpodcast.com
• youtube.com
• iTunes (most preferred)
Tuesday, August 7, 12

13. syndicate
• facebook
• pinterest
• twitter
• youtube (working on this one)
• email
• rss
Tuesday, August 7, 12

14. thank you
for more information you can find me at:
Tuesday, August 7, 12