3 Pillars of Real Estate Marketing

1. Pillars of Online
Real Estate Marketing

2. about me:
• 8 years as a Mortgage Broker

3. about me:
• 8 years as a Mortgage Broker
• I went to the dark side

4. about me:
• 8 years as a Mortgage Broker
• 1.5 years as a Realtor®

5. about me:
• 8 years as a Mortgage Broker
• 1.5 years as a Realtor®
• Been Teaching and Speaking for 4 years
• Video Marketing
• Digital Marketing
• Consulting

6. 3 Pillars Online Real Estate Marketing
Social
Local
Mobile

7. 3 Pillars Online Real Estate Marketing
Social

8. 3 Pillars Online Real Estate Marketing
Local

9. 3 Pillars Online Real Estate Marketing
Mobile

10. Social

11. Social

12. Social
You need to create an experience that
converts “likes” and “followers” into LEADS.

13. Social
some best practices

14. Social
some best practices
Curate & Diversify

15. Social
some best practices
Curate
•
be FUN

16. Social
some best practices
Curate
be FUN
•be ENGAGING
•

17. Social
some best practices
Curate
be FUN
•be ENGAGING
•be INFORMATIVE
•

18. Social
some best practices
Curate

19. Social
Curate & Diversify
Diversify

20. Local
Location
Location
Location

21. Local
Some Stats
• one-third of searches have some sort of local annotation
that equates to about 2.6 billion searches a month

22. Local
Some Stats
• one-third of searches have some sort of local annotation
that equates to about 2.6 billion searches a month
• 90% of home buyers start online (all location based)

23. Local
Some Stats
• one-third of searches have some sort of local annotation
that equates to about 2.6billion searches a month
• 90% of home buyers start online (all location based)
• Less than 20% of all business have claimed their local listing

24. Local
Where to start?

25. Local
Where to start?

26. Local
Where to start?

27. Mobile

28. Mobile

29. Mobile
80% of Americans don’t leave home without it

30. Mobile
mobile internet use has surpassed desktop use.

31. Mobile
72% + check and updated their status….

32. Mobile
72% + check and updated their status…

33. Mobile
75% use their mobile device….

34. Mobile
75% use their mobile device….

35. Mobile

36. Mobile

37. Mobile
89 million people watch 1.2 billion videos a day

38. Mobile
89 million people watch 1.2 billion videos a day
50% of all MOBILE traffic

39. Mobile
89 million people watch 1.2 billion videos a day
50% of all MOBILE traffic
92% of mobile videos are shared.

40. Mobile
Video Ideas:
• FAQ and Questions they should be asking
• Community and home tours
• tips and tricks
• include your affinity partners

42. For more….
Visit:
DaveWoodson.com
YouTube: Dave Woodson & BuyNWi
Twitter: DaveWoodson
BuyNWi.net