Dave Tinker, CFRE's presentation on navigating ethical fundraising with technology and social media given at the 2014 Emerging Philanthropy Conference.
2. "The only thing a man can take
beyond this lifetime is his ethics”
–Thomas Jefferson
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3. What we’ll go over
• Notions about ethics and social media
• Facts and Figures
• Case Studies
• Social Media Policies
• AFP Code of Ethics
• Resources forYou
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5. Game Show Time!
• Doing a search onYouTube for Ethics and Social
Media how many results come back?
• 108,000 (source:YouTube)
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6. Game Show Time!
• In China 91 % of people use social media – what
percentage use their real name on the social media
accounts?
• 38% (source: emoderation.com)
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7. Game Show Time!
• What percentage of social media users set all of
their profiles to private?
• 46% (source: AskYourTarget Market Study)
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8. Case Studies
• Break into groups
• Appoint a reporter
• Read your group’s case study
• Discuss how it fits intoAFP Code of Ethics
• At end, report your group’s discussion
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9. “What you say on Twitter may be
viewed all around the world
instantly.”
- Line 3 of Twitter’s
Privacy Policy
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10. Resources
• AFP Code of Ethics
http://www.afpnet.org/Ethics/EnforcementDetail.cfm?ItemN
umber=3261
• PPP Model Standards of Practice for the Chartable Gift
Planner http://www.pppnet.org/ethics/model_standards.html
• AFP Social Media Guidelines
http://www.afpnet.org/About/content.cfm?ItemNumber=462
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• Electronic Frontier Foundation
https://www.eff.org/search/site/ethics
• Facebook Privacy https://www.facebook.com/fbprivacy
• Twitter Privacy https://twitter.com/privacy
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11. What we learned
• Notions about ethics and social media
• Facts and Figures
• Case Studies
• Social Media Policies
• AFP Code of Ethics
• Resources forYou
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