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Future of Search
- 1. The Future of Search and Social Media
- 2. Me
- 6. Professional Passions: Search Marketing Social Media Startup Creation Scalable Workflow Solution
- 17. There are Over 90 Million Google+ Users Today
- 18. 250 Million User Projection by End of 2012
- 19. 1. Facebook: 7 billion 2. Twitter: 182 million 3. Pinterest: 104 million 4. LinkedIn: 86 million 5. Tagged: 72 million 6. Google+: 61 million
- 20. But Let’s Be Clear….
- 22. Over 4 billion videos are viewed a day
- 23. Over 800 million unique users visit YouTube each month
- 24. 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
- 26. Google is a Search Engine Company … False… …Google is an Advertising Company
- 28. Google’s Real Bet on the Future?
- 34. What Does Google Sell?
- 35. Us
- 36. Proof
- 39. Facebook is a Social Network Company … False… …Facebook is an Advertising Company
- 40. What Does Facebook Sell?
- 41. Us
- 42. Since Their Product is People They Let Marketers Sit at the Table … …But Their Rules Apply
- 43. The House Will Win!
- 44. And If You Step Out of Line … …The House Will Kill You
- 45. Playing By the Rules:
- 46. Brands Win
- 48. Content is a Mighty King
- 49. Mobile is the Future
- 50. A Mix of Organic and Paid is a Must
- 51. Holistic Campaigns are a Must
- 52. Everything is a Platform … MySpace , BlackBerry, and Lycos Used to Rule the Day
- 53. You Must Track, Analyze, and Test on Every User You Get
- 54. Know a Platforms TOS Inside and Out
- 55. Every Platform Wants to Be Your Tailor… …Personalization is Key
- 56. Search in 5 Years… …A Majority from Mobile Devices and Speech Search Growing
- 57. Social in 5 Years… …Will Continue to Evolve. No Platform will Win Over Several Decades
- 58. The Importance from a Marketing Standpoint is to Never Get Platform Focused
- 59. Always Think About How to Achieve Your Goals, Not How to Win at a Platforms Table
- 60. Dave Snyder @davesnyder dsnyder@steelcast.com