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Using Social to Humanize
       the Brand
    @DaveKerpen, CEO @LikeableMedia
        Author of @LikeableBook
         #Likeable #ommaglobal
My Story




           #Likeable #ommaglobal
Key Take-Aways




1   In a social media world, humanized brands are more important than ever.


2   Technology can help to scale human engagement.


3   With humans and technology, anyone can build a likeable brand.




                                                           #Likeable #ommaglobal
Transparency Requires A Human Understanding




                                        #Likeable #ommaglobal
Transparency Requires A Human Understanding




                                        #Likeable #ommaglobal
Your Brand Is More Than A Logo




                                 #Likeable #ommaglobal
Meaningful Engagement Cannot Be Mechanical




                                        #Likeable #ommaglobal
Always Be Listening…




                       #Likeable #ommaglobal
….And Responding




                   #Likeable #ommaglobal
Establish Your Brand’s Voice




                               #Likeable #ommaglobal
Every Brand Has A Story To Tell




                                  #Likeable #ommaglobal
Surprise & Delight Your Loyal Fans




                                     #Likeable #ommaglobal
Technology’s Role: Tools That Help




                                     #Likeable #ommaglobal
Gain Insights




                #Likeable #ommaglobal
Manage Your Content




                      #Likeable #ommaglobal
The Vision Of The Buzz Builder Program




                                         #Likeable #ommaglobal
Or Have Your Fans Do The Work




                                #Likeable #ommaglobal
Building A Likeable Brand




                            #Likeable #ommaglobal
A Likeable Brand




                   #Likeable #ommaglobal
Thank You!
Questions/Comments?
    Grand Prize!
         @DaveKerpen
        @LikeableMedia
        @LikeableBook
      dave@likeable.com
     FB.com/LikeableMedia

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