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Government Social Media Summit, Dubai 2012

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Dave Kerpen
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Why It Pays To Be #Likeable GCC Government Social Media Summit #GSMS Dubai, September 2012 @DaveKerpen, CEO, @LikeableMedia New York Times Bestselling Author of @LikeableBook Slideshare.net/DaveKerpen
#Likeable
Listen first & never stop listening #Likeable
#Likeable
#Likeable
Responsiveness is NOT a choice #Likeable
#Likeable
#Likeable
#Likeable
Find your own authentic social voice and use it! #Likeable
#Likeable
#Likeable
Meaningful engagement cannot be mechanical #Likeable
#Likeable
#Likeable
“I’m sorry.” #Likeable
#Likeable
“Thank you.” #Likeable
#Likeable
Every organization has a story. Tell yours. #Likeable
#Likeable
#Likeable
Inspire customers to share their stories #Likeable
#Likeable
SURPRISE! & delight #Likeable
#Likeable
#Likeable
Social ads = perfect targeting #Likeable
#Likeable
Don’t sell –compel (and tell) #Likeable
#Likeable
Feedback? Grand Prize! @DaveKerpen FB.com/LikeableMedia @LikeableMedia dave@likeable.com

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