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Don’t Sell on Facebook! Make it Easy and Compelling to Buy: How and Why Presented By Dave Kerpen October 17, 2011 Design ©2011 Social Media Examiner  •  Content Copyrighted by Presenter
Based on Likeable Social Media Chapter 18 Likeable Social Media:  How to Delight Your Customers,  Create an Irresistible Brand,  and Be Generally Amazing on  (& other social networks)
What’s in store? ,[object Object],[object Object],[object Object],[object Object]
Put on Your Consumer Cap!
The News Feed Algorithm
EdgeRank Explained
So How Do You Use This to Sell?
The Sales Funnel
Awareness
Education
Engagement Likeability
Sales
Repeat Engagement
Keys to Facebook Marketing
5 Applications to Help You Succeed
1. Milyoni
Milyoni Features ,[object Object],[object Object],[object Object]
Milyoni In Action
2. Wishpond
Wishpond Features ,[object Object],[object Object],[object Object]
Wishpond In Action
3. 8 th  Bridge
8thBridge Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8thBridge In Action
4. Payvment
Payvment Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Payvment In Action
5. Shoutlet
Shoutlet Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shoutlet In Action
The Future of Facebook Shopping *Source:   8thBridge.com
“Want” Button *Source:   8thBridge.com
“Own” Button *Source:   8thBridge.com
“Follow” Button *Source:   8thBridge.com
5 Tips to Remember ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU! / QUESTIONS? likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @  Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com

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