This document discusses social media and crisis communications during wildfires in California. It notes the usefulness of an interactive fire map on Calfires.com but that the site is not officially affiliated. It questions what the mainstream media did to cover the fires and provides some examples. It suggests what more California could potentially do in terms of social media strategy and context during crisis situations.

1. Social Media and Crisis Communications Dave Fleet

2. Where’s the Urgency?

3. Where’s the Urgency?

4. Calfires.com - Great Interactive Map…

5. … But It’s Not Theirs

6. What Did The Mainstream Media Do?

7. KPBS News

8. San Diego Union Tribune

9. L.A. Times

10. Remember: Context Roles Strategy

11. What Could California Do?

12. What Could California Do?

13. Read: FleetStreetPR.com TorontoRunner.com del.icio.us/davefleet/talkischeap www.slideshare.net/davefleet Connect: Linkedin.com/in/davefleet Twitter.com/davefleet