SlideShare ist ein Scribd-Unternehmen logo
1 von 32
Measuring Social Media: Measuring what’s important to you Getting Started
 
Why does monitoring matter?
What’s your  target?
Four steps to monitoring Find, Measure, Analyse, Act
Find Search/Monitor
Remember the  timescales Ongoing Periodic
 
Free  tools Professional    tools
Layers Free Tools Human Data Professional Tools
 
The noise never stops
Measure The right metrics
Four Things to Measure ,[object Object],[object Object],[object Object],[object Object]
Measuring   Flow ,[object Object],[object Object]
 
Measuring   Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creators ,[object Object],[object Object],[object Object]
Community
 
Measure what matters to you
Analysis Asking the right questions
Filtering
What does it mean to you?
27 classifications of  discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: KDPaine & Partners
Action What to do?
What to  do? Is the post positive or balanced? TROLLS Is the person dedicated to degrading others?  RAGER Is the posting a rant, rage, joke or satirical? MISGUIDED Are there erroneous facts? UNHAPPY CUSTOMER Is the posting a result of a negative experience? MONITOR ONLY Avoid responding to specific posts; monitor and flag internally FIX THE FACTS Do you wish to respond with factual information? CONCURRENCE A factual and well cited post, which may agree or disagree with you yet is not factually erroneous, a rant or rage, bashing or negative in nature. You can concur with the post, let stand or provide a positive review. Do you want to respond? LET STAND Let the post stand – no response RESPONSE CONSIDERATIONS RESTORATION Do you wish to rectify the situation reasonably? Transparency Cite sources Timeliness Tone Influence Yes Yes Yes Yes Yes No No No No Yes Yes No Adapted from  Air Force Web Posting Response Assessment
Constant
Daily
Periodic
Rinse  and  Repeat
You’re   still here?? Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Monroe’s motivated sequence
Monroe’s motivated sequenceMonroe’s motivated sequence
Monroe’s motivated sequenceKim Greene
 
Principles Of Presentation Delivery- Using Monroe's Motivating Sequence
Principles Of Presentation Delivery- Using Monroe's Motivating SequencePrinciples Of Presentation Delivery- Using Monroe's Motivating Sequence
Principles Of Presentation Delivery- Using Monroe's Motivating SequenceJohn Fallon
 
8.5 tips for increasing sales through better meetings
8.5 tips for increasing sales through better meetings8.5 tips for increasing sales through better meetings
8.5 tips for increasing sales through better meetingsLeigh Ashton
 
Monroemotivated sequence
Monroemotivated sequenceMonroemotivated sequence
Monroemotivated sequenceshelleywyant
 
Monroes motivated sequence
Monroes motivated sequenceMonroes motivated sequence
Monroes motivated sequenceJanna Valencia
 
Persuasion &Influence: Session 1
Persuasion &Influence: Session 1Persuasion &Influence: Session 1
Persuasion &Influence: Session 1guestaf31c6
 
Building Effective Blogger Relationships: A 12 Month Plan
Building Effective Blogger Relationships:  A 12 Month PlanBuilding Effective Blogger Relationships:  A 12 Month Plan
Building Effective Blogger Relationships: A 12 Month Plansixtwo digital
 
Giving Feedback is not Hard Anymore! These 19 Secrets will make You an Expert...
Giving Feedback is not Hard Anymore! These 19 Secrets will make You an Expert...Giving Feedback is not Hard Anymore! These 19 Secrets will make You an Expert...
Giving Feedback is not Hard Anymore! These 19 Secrets will make You an Expert...Nisha A Sahadevan
 
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010John Deisher
 
Social Networking power point
Social Networking power pointSocial Networking power point
Social Networking power pointBrandon Guarascio
 
What should I do after an interview?
What should I do after an interview?What should I do after an interview?
What should I do after an interview?Hays
 
Leadership and the art of RECEIVING feedback
Leadership and the art of RECEIVING feedbackLeadership and the art of RECEIVING feedback
Leadership and the art of RECEIVING feedbackEric De Pooter
 
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair W...
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair W...Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair W...
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair W...American Marketing Association | Journals
 

Was ist angesagt? (18)

Monroe’s motivated sequence
Monroe’s motivated sequenceMonroe’s motivated sequence
Monroe’s motivated sequence
 
What 'social CEOs' should and shouldn't do
What 'social CEOs' should and shouldn't doWhat 'social CEOs' should and shouldn't do
What 'social CEOs' should and shouldn't do
 
Principles Of Presentation Delivery- Using Monroe's Motivating Sequence
Principles Of Presentation Delivery- Using Monroe's Motivating SequencePrinciples Of Presentation Delivery- Using Monroe's Motivating Sequence
Principles Of Presentation Delivery- Using Monroe's Motivating Sequence
 
Giving and receiving feedback in a company
Giving and receiving feedback in a companyGiving and receiving feedback in a company
Giving and receiving feedback in a company
 
8.5 tips for increasing sales through better meetings
8.5 tips for increasing sales through better meetings8.5 tips for increasing sales through better meetings
8.5 tips for increasing sales through better meetings
 
Receiving feedback
Receiving feedbackReceiving feedback
Receiving feedback
 
Monroemotivated sequence
Monroemotivated sequenceMonroemotivated sequence
Monroemotivated sequence
 
Evaluate To Elevate
Evaluate To ElevateEvaluate To Elevate
Evaluate To Elevate
 
Monroes motivated sequence
Monroes motivated sequenceMonroes motivated sequence
Monroes motivated sequence
 
Persuasion &Influence: Session 1
Persuasion &Influence: Session 1Persuasion &Influence: Session 1
Persuasion &Influence: Session 1
 
Critics(1)
Critics(1)Critics(1)
Critics(1)
 
Building Effective Blogger Relationships: A 12 Month Plan
Building Effective Blogger Relationships:  A 12 Month PlanBuilding Effective Blogger Relationships:  A 12 Month Plan
Building Effective Blogger Relationships: A 12 Month Plan
 
Giving Feedback is not Hard Anymore! These 19 Secrets will make You an Expert...
Giving Feedback is not Hard Anymore! These 19 Secrets will make You an Expert...Giving Feedback is not Hard Anymore! These 19 Secrets will make You an Expert...
Giving Feedback is not Hard Anymore! These 19 Secrets will make You an Expert...
 
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
 
Social Networking power point
Social Networking power pointSocial Networking power point
Social Networking power point
 
What should I do after an interview?
What should I do after an interview?What should I do after an interview?
What should I do after an interview?
 
Leadership and the art of RECEIVING feedback
Leadership and the art of RECEIVING feedbackLeadership and the art of RECEIVING feedback
Leadership and the art of RECEIVING feedback
 
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair W...
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair W...Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair W...
Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair W...
 

Ähnlich wie PodCamp Toronto - Measuring Social Media

From SLANDER to CANDOR: 10 Steps to Get Started with Reputation Management To...
From SLANDER to CANDOR: 10 Steps to Get Started with Reputation Management To...From SLANDER to CANDOR: 10 Steps to Get Started with Reputation Management To...
From SLANDER to CANDOR: 10 Steps to Get Started with Reputation Management To...Trustpilot
 
Gravity Summit VISIBLE, Stewart Neff
Gravity Summit VISIBLE, Stewart NeffGravity Summit VISIBLE, Stewart Neff
Gravity Summit VISIBLE, Stewart NeffGravity Summit
 
10 Steps to Manage Your Online Ratings #RDJ2016
10 Steps to Manage Your Online Ratings #RDJ201610 Steps to Manage Your Online Ratings #RDJ2016
10 Steps to Manage Your Online Ratings #RDJ2016Surefire Local
 
10 Steps to Manage Your Online Ratings RDJ2016
10 Steps to Manage Your Online Ratings RDJ201610 Steps to Manage Your Online Ratings RDJ2016
10 Steps to Manage Your Online Ratings RDJ2016Shashi Bellamkonda
 
Charlene Li's Presentation from Buzz2010
Charlene Li's Presentation from Buzz2010Charlene Li's Presentation from Buzz2010
Charlene Li's Presentation from Buzz2010Lindy Dreyer
 
Examining company practices related to social media
Examining company practices related to social mediaExamining company practices related to social media
Examining company practices related to social medialgood01
 
kw-social-media
kw-social-mediakw-social-media
kw-social-mediaSam Benner
 
Social Media Response Guide from Redbrick
Social Media Response Guide from RedbrickSocial Media Response Guide from Redbrick
Social Media Response Guide from RedbrickFlutterbyBarb
 
Written analysis and communication
Written analysis and communicationWritten analysis and communication
Written analysis and communicationitsvineeth209
 
Bad Reviews How to Make Them Work for You
Bad Reviews How to Make Them Work for YouBad Reviews How to Make Them Work for You
Bad Reviews How to Make Them Work for YouExtreme Brand Builder
 
The Do’s and Don’ts Of Survey Design
The Do’s and Don’ts Of Survey DesignThe Do’s and Don’ts Of Survey Design
The Do’s and Don’ts Of Survey Designdoctorrjp
 
Social Marketing 2017
Social Marketing 2017Social Marketing 2017
Social Marketing 2017Paul Clegg
 
Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web MayeCreate Design
 
You Can't Teach People to Sell By Teaching People to Sell
You Can't Teach People to Sell By Teaching People to SellYou Can't Teach People to Sell By Teaching People to Sell
You Can't Teach People to Sell By Teaching People to SellIntegrity Solutions
 
AA-ISP & Nearstream Social Selling Webinar Deck
AA-ISP & Nearstream Social Selling Webinar DeckAA-ISP & Nearstream Social Selling Webinar Deck
AA-ISP & Nearstream Social Selling Webinar DeckHeinz Marketing Inc
 
Good Reviews and How To Get 'Em
Good Reviews and How To Get 'EmGood Reviews and How To Get 'Em
Good Reviews and How To Get 'EmSurefire Local
 
Forming a Community Strategy
Forming a Community StrategyForming a Community Strategy
Forming a Community StrategyCarolyn Chandler
 

Ähnlich wie PodCamp Toronto - Measuring Social Media (20)

From SLANDER to CANDOR: 10 Steps to Get Started with Reputation Management To...
From SLANDER to CANDOR: 10 Steps to Get Started with Reputation Management To...From SLANDER to CANDOR: 10 Steps to Get Started with Reputation Management To...
From SLANDER to CANDOR: 10 Steps to Get Started with Reputation Management To...
 
Gravity Summit VISIBLE, Stewart Neff
Gravity Summit VISIBLE, Stewart NeffGravity Summit VISIBLE, Stewart Neff
Gravity Summit VISIBLE, Stewart Neff
 
10 Steps to Manage Your Online Ratings #RDJ2016
10 Steps to Manage Your Online Ratings #RDJ201610 Steps to Manage Your Online Ratings #RDJ2016
10 Steps to Manage Your Online Ratings #RDJ2016
 
10 Steps to Manage Your Online Ratings RDJ2016
10 Steps to Manage Your Online Ratings RDJ201610 Steps to Manage Your Online Ratings RDJ2016
10 Steps to Manage Your Online Ratings RDJ2016
 
Charlene Li's Presentation from Buzz2010
Charlene Li's Presentation from Buzz2010Charlene Li's Presentation from Buzz2010
Charlene Li's Presentation from Buzz2010
 
Examining company practices related to social media
Examining company practices related to social mediaExamining company practices related to social media
Examining company practices related to social media
 
kw-social-media
kw-social-mediakw-social-media
kw-social-media
 
Social Media Response Guide from Redbrick
Social Media Response Guide from RedbrickSocial Media Response Guide from Redbrick
Social Media Response Guide from Redbrick
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Written analysis and communication
Written analysis and communicationWritten analysis and communication
Written analysis and communication
 
Bad Reviews How to Make Them Work for You
Bad Reviews How to Make Them Work for YouBad Reviews How to Make Them Work for You
Bad Reviews How to Make Them Work for You
 
The Do’s and Don’ts Of Survey Design
The Do’s and Don’ts Of Survey DesignThe Do’s and Don’ts Of Survey Design
The Do’s and Don’ts Of Survey Design
 
Social Marketing 2017
Social Marketing 2017Social Marketing 2017
Social Marketing 2017
 
Work-p^3 -ProJOURNEY
Work-p^3 -ProJOURNEYWork-p^3 -ProJOURNEY
Work-p^3 -ProJOURNEY
 
Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web
 
You Can't Teach People to Sell By Teaching People to Sell
You Can't Teach People to Sell By Teaching People to SellYou Can't Teach People to Sell By Teaching People to Sell
You Can't Teach People to Sell By Teaching People to Sell
 
AA-ISP & Nearstream Social Selling Webinar Deck
AA-ISP & Nearstream Social Selling Webinar DeckAA-ISP & Nearstream Social Selling Webinar Deck
AA-ISP & Nearstream Social Selling Webinar Deck
 
Good Reviews and How To Get 'Em
Good Reviews and How To Get 'EmGood Reviews and How To Get 'Em
Good Reviews and How To Get 'Em
 
Good reviews & How to Get 'Em
Good reviews & How to Get 'EmGood reviews & How to Get 'Em
Good reviews & How to Get 'Em
 
Forming a Community Strategy
Forming a Community StrategyForming a Community Strategy
Forming a Community Strategy
 

Mehr von Dave Fleet

The Darker Side of Digital: Managing Crises on Digital Channels
The Darker Side of Digital: Managing Crises on Digital ChannelsThe Darker Side of Digital: Managing Crises on Digital Channels
The Darker Side of Digital: Managing Crises on Digital ChannelsDave Fleet
 
The Power of Loyalty in Social Media
The Power of Loyalty in Social MediaThe Power of Loyalty in Social Media
The Power of Loyalty in Social MediaDave Fleet
 
From One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at ScaleFrom One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at ScaleDave Fleet
 
Six Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media StrategySix Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media StrategyDave Fleet
 
Strategic Communications Planning - A Free eBook
Strategic Communications Planning - A Free eBookStrategic Communications Planning - A Free eBook
Strategic Communications Planning - A Free eBookDave Fleet
 
Getting the Insiders Onside - Communicating with Bloggers and Influencers
Getting the Insiders Onside - Communicating with Bloggers and InfluencersGetting the Insiders Onside - Communicating with Bloggers and Influencers
Getting the Insiders Onside - Communicating with Bloggers and InfluencersDave Fleet
 
20 Social Media Business Trends in 2011
20 Social Media Business Trends in 201120 Social Media Business Trends in 2011
20 Social Media Business Trends in 2011Dave Fleet
 
Social Media Policies Ebook
Social Media Policies EbookSocial Media Policies Ebook
Social Media Policies EbookDave Fleet
 
Social Media Policies And Ethics
Social Media Policies And EthicsSocial Media Policies And Ethics
Social Media Policies And EthicsDave Fleet
 
The Ethics Of Social Media PR
The Ethics Of Social Media PRThe Ethics Of Social Media PR
The Ethics Of Social Media PRDave Fleet
 
The Ethics Of Social Media PR
The Ethics Of Social Media PRThe Ethics Of Social Media PR
The Ethics Of Social Media PRDave Fleet
 
Edelman Trust Barometer 2008
Edelman Trust Barometer 2008Edelman Trust Barometer 2008
Edelman Trust Barometer 2008Dave Fleet
 
Ignite The Spark
Ignite The SparkIgnite The Spark
Ignite The SparkDave Fleet
 
Social Media in a Disaster
Social Media in a DisasterSocial Media in a Disaster
Social Media in a DisasterDave Fleet
 

Mehr von Dave Fleet (14)

The Darker Side of Digital: Managing Crises on Digital Channels
The Darker Side of Digital: Managing Crises on Digital ChannelsThe Darker Side of Digital: Managing Crises on Digital Channels
The Darker Side of Digital: Managing Crises on Digital Channels
 
The Power of Loyalty in Social Media
The Power of Loyalty in Social MediaThe Power of Loyalty in Social Media
The Power of Loyalty in Social Media
 
From One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at ScaleFrom One to a Million: Managing Social Media at Scale
From One to a Million: Managing Social Media at Scale
 
Six Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media StrategySix Essential Shifts in Social Media Strategy
Six Essential Shifts in Social Media Strategy
 
Strategic Communications Planning - A Free eBook
Strategic Communications Planning - A Free eBookStrategic Communications Planning - A Free eBook
Strategic Communications Planning - A Free eBook
 
Getting the Insiders Onside - Communicating with Bloggers and Influencers
Getting the Insiders Onside - Communicating with Bloggers and InfluencersGetting the Insiders Onside - Communicating with Bloggers and Influencers
Getting the Insiders Onside - Communicating with Bloggers and Influencers
 
20 Social Media Business Trends in 2011
20 Social Media Business Trends in 201120 Social Media Business Trends in 2011
20 Social Media Business Trends in 2011
 
Social Media Policies Ebook
Social Media Policies EbookSocial Media Policies Ebook
Social Media Policies Ebook
 
Social Media Policies And Ethics
Social Media Policies And EthicsSocial Media Policies And Ethics
Social Media Policies And Ethics
 
The Ethics Of Social Media PR
The Ethics Of Social Media PRThe Ethics Of Social Media PR
The Ethics Of Social Media PR
 
The Ethics Of Social Media PR
The Ethics Of Social Media PRThe Ethics Of Social Media PR
The Ethics Of Social Media PR
 
Edelman Trust Barometer 2008
Edelman Trust Barometer 2008Edelman Trust Barometer 2008
Edelman Trust Barometer 2008
 
Ignite The Spark
Ignite The SparkIgnite The Spark
Ignite The Spark
 
Social Media in a Disaster
Social Media in a DisasterSocial Media in a Disaster
Social Media in a Disaster
 

Kürzlich hochgeladen

IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 

Kürzlich hochgeladen (20)

IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 

PodCamp Toronto - Measuring Social Media

  • 1. Measuring Social Media: Measuring what’s important to you Getting Started
  • 2.  
  • 4. What’s your target?
  • 5. Four steps to monitoring Find, Measure, Analyse, Act
  • 7. Remember the timescales Ongoing Periodic
  • 8.  
  • 9. Free tools Professional tools
  • 10. Layers Free Tools Human Data Professional Tools
  • 11.  
  • 13. Measure The right metrics
  • 14.
  • 15.
  • 16.  
  • 17.
  • 18.
  • 20.  
  • 22. Analysis Asking the right questions
  • 24. What does it mean to you?
  • 25.
  • 27. What to do? Is the post positive or balanced? TROLLS Is the person dedicated to degrading others? RAGER Is the posting a rant, rage, joke or satirical? MISGUIDED Are there erroneous facts? UNHAPPY CUSTOMER Is the posting a result of a negative experience? MONITOR ONLY Avoid responding to specific posts; monitor and flag internally FIX THE FACTS Do you wish to respond with factual information? CONCURRENCE A factual and well cited post, which may agree or disagree with you yet is not factually erroneous, a rant or rage, bashing or negative in nature. You can concur with the post, let stand or provide a positive review. Do you want to respond? LET STAND Let the post stand – no response RESPONSE CONSIDERATIONS RESTORATION Do you wish to rectify the situation reasonably? Transparency Cite sources Timeliness Tone Influence Yes Yes Yes Yes Yes No No No No Yes Yes No Adapted from Air Force Web Posting Response Assessment
  • 29. Daily
  • 31. Rinse and Repeat
  • 32.