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06/08/09 Dave Beson   How to Survive, and Thrive in Today’s Market and The Top Thirteen Success Strategies Welcome Connecticut REALTORS
Introduction/Overview: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Improvement ,[object Object],[object Object],[object Object],[object Object],[object Object]
ETHICS:  ,[object Object],[object Object],[object Object]
Waiting for the Market to Turn? ,[object Object]
TIME TO UPDATE AND REFRESH:  ,[object Object],[object Object],[object Object],[object Object]
Service ,[object Object],[object Object],[object Object]
Calendar ,[object Object],[object Object]
Service ,[object Object],[object Object],[object Object],[object Object]
 
Managing Your P-L-A-T-$ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUCCESS STATEGY #1– LOW TECH!  WHAT IS YOUR ‘X’ FACTOR? SOMETHING ‘EXTRA’? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
“ THE MOST VALUABLE PART OF BEING EXPERIENCED IS NOT THE EXPERIENCE, IT’S THE CONTACTS”   ,[object Object],[object Object],[object Object],[object Object],06/08/09
YOUR REFERRALS ARE IMPORTANT 06/08/09 Your Name Your Address Your Phone   Dear Bob and Mary,    I just reviewed my business for the year and found an amazing surprise!   Over 61% of my business came from past customers and repeat business.  I certainly couldn’t be having my best year ever without the support of important people like you!   Thank you for keeping me in mind and for mentioning me to your friends, neighbors and relatives.    With your help I can continue to serve with even better results! All the best,  YOUR NAME
06/08/09 Dear Bob and Mary,    Welcome to your new home!   William Shakespeare once said “When I was at home, I was at a better place.”   I truly hope you are finding your new home to be a “better place.”   My interest in your complete satisfaction continues.   All the best,    Dave Beson Your Name Your Address Your Phone  “ Seven Year Follow-Up” – LetterWriter™  Month# 1
“ SEVEN YEAR FOLLOW-UP” MONTH #25 LETTERWRITER™ 06/08/09 Your Name Your Address Your Phone  Dear Bob and Mary,  As you begin the third year in your new home, may I suggest that you begin a new family tradition? Take your family out in front of the house and make a picture.  Each year, repeat this activity.  As the years go by you’ll notice that your family changes, and your landscaping changes, too. Oh, there are many changes in the real estate marketplace, too.  My job is to keep you informed! All the best!    Dave Beson
SUCCESS STATEGY #1– LOW TECH!  WHAT IS YOUR ‘X’ FACTOR? SOMETHING ‘EXTRA’? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
SUCCESS STRATEGY #2: DEMONSTRATE YOUR “REAL TIME RESULTS.” ,[object Object],[object Object],06/08/09
IMPROVE YOUR PROMOTIONS ,[object Object],[object Object],[object Object],[object Object],06/08/09
CT Rally Special! BUY 2 - GET ONE FREE!  $398  TEAMS… Get all 6 for $697. Coaching starts soon. WOW! Agent Rescue Plan ____ (Plus $15 Shipping) e LetterWriter HP Document Assistant
SUCCESS STRATEGY #3:  PROFIT WITH THE WEB.  99% USE WEB BEFORE THEY CALL US. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
“ THE MOST VALUABLE PART OF BEING EXPERIENCED IS NOT THE EXPERIENCE, IT’S THE CONTACTS”   ,[object Object],[object Object],[object Object]
Connecting a Letter at a Time! ,[object Object],[object Object],[object Object]
CT RALLY SPECIAL: BUY 2 - GET ONE FREE! $399  Get all 6 for $697 Coaching included FREE for 10 weeks! $1800 value… Agent Rescue: All the products  JUST $59 a month  TODAY! Satisfaction Guaranteed $15 Shipping e LetterWriter HP Document Assistant
Competitive Pricing: 66 Day Goal
Marketing Surge Plan Works Activity
SUCCESS STRATEGY #4: SCRIPTS FOR SUCCESS ,[object Object],06/08/09 Snow Day Winning takes training!
BETTER OFFERS ,[object Object],[object Object],06/08/09
BUYER MOTIVATION TEST ,[object Object],06/08/09
EXPIRED LISTINGS ,[object Object],[object Object],[object Object],[object Object],06/08/09
LOW OFFER FROM SPECULATOR  ,[object Object],[object Object],06/08/09
SELL IT OR KEEP IT. ,[object Object],06/08/09
 
My role is to interpret the market for you!
Your Neighborhood! We  can ask  any price! $274,000 - $309,000 $327,000 Expired $309,000 Price reduced $289,000 Just listed! $274,700 SOLD!!!
Timing is Everything  June 8, 2009
New Reality: Do 12% of Agents…  Do 80% of the business? <1 Sale 5-10 Sales 1-5 Sales 5-10 Sales 10 or more Sales
How to Get Your Listing Sold! WINNER! Merchandising Condition Poor pricing Poor Merchandising Good pricing, merchandising and YOU!
Managing Your P-L-A-T-$ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROFIT, and Business Plan: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MANAGE THE PRESENT BETTER THAN EVER BEFORE! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use YOUR NUMBERS! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key ways to ensure these transactions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ THE MOST VALUABLE PART OF BEING EXPERIENCED IS NOT THE EXPERIENCE, IT’S THE CONTACTS”   ,[object Object],[object Object],[object Object]
Connecting a Letter at a Time! ,[object Object],[object Object],[object Object]
Competitive Pricing: 66 Day Goal
Marketing Surge Plan Works Activity
 
 
 
 
Objective Criteria: Seller INVOLVED!
GETTING INVENTORY:FSBO ,[object Object],[object Object],[object Object],06/08/09
FUN SCRIPTS ,[object Object],[object Object],[object Object],06/08/09
MOST IMPORTANT SOURCE OF BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
SUCCESS STRATEGY #5:  CRM: CUSTOMER RELATIONSHIP MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],06/08/09
SUCCESS STRATEGY #6: MARKETING ALTERNATIVES: BUYER BEWARE! CUT WISELY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
DO WHAT WORKS! You’ve had error messages that look something like this . . . 06/08/09 Snow Day
LESLIE EDWARDS, ATLANTA, $500,000 EARNER ,[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
HONEY BEE ANDERSON, FAIRBANKS ,[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
Mike Hyles, Top 10 in World ,[object Object],[object Object],[object Object],[object Object],[object Object]
Action Items For You TODAY! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE $3,000,000 CHALLENGE ,[object Object],[object Object],[object Object],06/08/09
KNOCKOUT PRESENTATION:#7 NEIGHBORHOOD FACTS AND GRAPHS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
SUCCESS STRATEGY #8: USE EMAIL TO CONNECT WITH LEADS, CUSTOMERS, AND REFERRALS. ,[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
SUCCESS STRATEGY #9: ENTERPRISE COACHING ,[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
SUCCESS STRATEGY # 10: FOCUS YOUR VISION ,[object Object],[object Object],[object Object],06/08/09
SUCCESS STRATEGY #11: YOUR PERSONAL ACTION PLAN ,[object Object],[object Object],[object Object],[object Object],06/08/09
THE GAP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
SUCCESS STRATEGY# 12: TURNAROUND YOUR BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],06/08/09
STRATEGY #13 ,[object Object],[object Object],[object Object],[object Object],06/08/09
DON'T SELL YOURSELF SHORT! ,[object Object],06/08/09
REMEMBER: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE END ,[object Object],[object Object],[object Object],06/08/09
Action Steps: ,[object Object],[object Object],[object Object]
To Grow ,[object Object],[object Object]
To Be Completed at the seminar: ,[object Object],[object Object],[object Object],[object Object]
Next Fifty Transactions   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. ,[object Object],[object Object]
15. ,[object Object],[object Object]
27+ ,[object Object]
PROFIT, and Business Plan: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MANAGE THE PRESENT BETTER THAN EVER BEFORE! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use YOUR NUMBERS! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key ways to ensure these transactions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Survive, Thrive, and Prosper

  • 1. 06/08/09 Dave Beson How to Survive, and Thrive in Today’s Market and The Top Thirteen Success Strategies Welcome Connecticut REALTORS
  • 2.
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  • 5.
  • 6.
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  • 10.  
  • 11.
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  • 14. YOUR REFERRALS ARE IMPORTANT 06/08/09 Your Name Your Address Your Phone   Dear Bob and Mary,   I just reviewed my business for the year and found an amazing surprise!   Over 61% of my business came from past customers and repeat business. I certainly couldn’t be having my best year ever without the support of important people like you!   Thank you for keeping me in mind and for mentioning me to your friends, neighbors and relatives.   With your help I can continue to serve with even better results! All the best, YOUR NAME
  • 15. 06/08/09 Dear Bob and Mary,   Welcome to your new home!   William Shakespeare once said “When I was at home, I was at a better place.”   I truly hope you are finding your new home to be a “better place.”   My interest in your complete satisfaction continues.   All the best,   Dave Beson Your Name Your Address Your Phone  “ Seven Year Follow-Up” – LetterWriter™ Month# 1
  • 16. “ SEVEN YEAR FOLLOW-UP” MONTH #25 LETTERWRITER™ 06/08/09 Your Name Your Address Your Phone  Dear Bob and Mary, As you begin the third year in your new home, may I suggest that you begin a new family tradition? Take your family out in front of the house and make a picture. Each year, repeat this activity. As the years go by you’ll notice that your family changes, and your landscaping changes, too. Oh, there are many changes in the real estate marketplace, too. My job is to keep you informed! All the best!   Dave Beson
  • 17.
  • 18.
  • 19.
  • 20. CT Rally Special! BUY 2 - GET ONE FREE! $398 TEAMS… Get all 6 for $697. Coaching starts soon. WOW! Agent Rescue Plan ____ (Plus $15 Shipping) e LetterWriter HP Document Assistant
  • 21.
  • 22.
  • 23.
  • 24. CT RALLY SPECIAL: BUY 2 - GET ONE FREE! $399 Get all 6 for $697 Coaching included FREE for 10 weeks! $1800 value… Agent Rescue: All the products JUST $59 a month TODAY! Satisfaction Guaranteed $15 Shipping e LetterWriter HP Document Assistant
  • 26. Marketing Surge Plan Works Activity
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.  
  • 34. My role is to interpret the market for you!
  • 35. Your Neighborhood! We can ask any price! $274,000 - $309,000 $327,000 Expired $309,000 Price reduced $289,000 Just listed! $274,700 SOLD!!!
  • 36. Timing is Everything June 8, 2009
  • 37. New Reality: Do 12% of Agents… Do 80% of the business? <1 Sale 5-10 Sales 1-5 Sales 5-10 Sales 10 or more Sales
  • 38. How to Get Your Listing Sold! WINNER! Merchandising Condition Poor pricing Poor Merchandising Good pricing, merchandising and YOU!
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 47. Marketing Surge Plan Works Activity
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58. DO WHAT WORKS! You’ve had error messages that look something like this . . . 06/08/09 Snow Day
  • 59.
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