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Social Media IntegrationPresenter: davemeyerCompany: bizzyweb,[object Object],TechPulse2010,[object Object]
First, a quick primer,[object Object],What is social media anyway?,[object Object],How to take advantage of “the new art of conversation”?,[object Object]
Listen first!,[object Object],Social media = “the greatest research tool ever created”,[object Object],Get to know your audience,[object Object],search.twitter.com,[object Object],Google Alerts,[object Object],Advanced search on LinkedIn,[object Object]
Effective business strategies,[object Object],Marketing < brand,[object Object],Build your reputation,[object Object],Solve problems,[object Object],Competitive Intelligence,[object Object],Find hot topics & trends,[object Object],No “marketing speak”,[object Object],Interactions speak louder than press releases,[object Object],Be real, and be helpful,[object Object]
LinkedIn,[object Object],65 million users,[object Object],Perfect for ,[object Object],Connecting,[object Object],Job Hunting,[object Object],Branding,[object Object],Corporate Users,[object Object],B2B marketing,[object Object]
Twitter,[object Object],“Microblogging”,[object Object],140 characters or less ,[object Object],75 million accounts(25 million active) ,[object Object],35-49: largestage group,[object Object],30 million tweetsper day,[object Object]
Facebook,[object Object],500 million active users,[object Object],Fastest growinggroup: 35+,[object Object],Company page:the new “website”,[object Object]
Power Uses,[object Object],Target potential customers,[object Object],Follow users who comment about you or your market,[object Object],Engage them – discuss, ask questions,[object Object],Announce members-only offers,[object Object],Highlight/invite to events,[object Object],Use your other resources,[object Object],Include your profiles on business cards, ads, postcards, etc.,[object Object]
Why Integrate?,[object Object],Do more with less input,[object Object],Engage your audience where they are (don’t make them come to you),[object Object],Boost search engine results,[object Object]
Common Methods,[object Object],Widgets & Plugins,[object Object],Twitter,[object Object],Tweet your posts,[object Object],Special offers to followers,[object Object],Link to your profile,[object Object],Facebook Connect,[object Object],Share content,[object Object],Company pages: “Like”,[object Object],Live conversations/comments,[object Object]
Common Methods,[object Object],Badges,[object Object],Twitter,[object Object],Facebook,[object Object],LinkedIn,[object Object],ShareThis ,[object Object],Sociable,[object Object]
Consolidation,[object Object],Posterous,[object Object],FriendFeed,[object Object]
Using WordPress,[object Object],“Blogging” pulls it all together,[object Object],Quick edits, easy posts,[object Object],It’s all about the plugins,[object Object],Widgets make it easy,[object Object],Frequent updates = more traffic,[object Object]
Tool suggestion: Tweet Deck,[object Object]
Tool suggestion: HootSuite,[object Object]
How to Measure,[object Object],“Followers ain’t everything”,[object Object],What to look for: ,[object Object],Number of re-tweets,[object Object],Positive mentions of your brand,[object Object],Count customer interactions,[object Object],Actual actions, dollars or leads,[object Object]
Form a strategy,[object Object],Think about measurement, but focus on outcomes ,[object Object],What do you want to accomplish?,[object Object],Be yourself,[object Object],Create a mix of content: 1/3 about you, 1/3 sharing ideas & articles, 1/3 conversation with others,[object Object]
How BizzyWeb can help,[object Object],Designing sites that use social media,[object Object],SEO/Marketing,[object Object],Blogs and startup sites,[object Object],eCommerce,[object Object],Helping clients integrate their social media,[object Object],Speaking/consulting on strategy,[object Object]
Thank you!,[object Object],dave.meyer@bizzyweb.com,[object Object],612-293-9323,[object Object],bizzyweb.com,[object Object],twitter.com/dave1meyer,[object Object],facebook.com/BizzyWeb,[object Object],linkedin.com/in/dave1meyer,[object Object]

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