Most small and medium businesses that use WooCommerce do not have the resources to do UX testing. So unfortunately they don’t structurally improve the user experience of their online store at all... Luckily, the most effective user experience improvements have been thoroughly tested already and only need to be implemented by a savvy WooCommerce user such as yourself. In this talk I explain the top 10 changes you should consider making to any Woocommerce store to improve sales based on testing done by the largest and most experienced retailers on the planet! Presented at WooCommerce Conference #WooConf in 2014 WooCommerce is the fastest growing ecommerce system, part of WordPress

1. IMPROVE YOUR
SALES WITHOUT
UX TESTING
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2. I’M LAZY AND
SO ARE YOU
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by David J

3. EASY & PROVEN
A CAVEMAN
COULD DO IT!
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4. 1. SPEED
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5. 2. CALL TO ACTION
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6. @davdebcom

7. @davdebcom

8. 3.
BIGGER
BETTER
IMAGES
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by Kevin Stanchfield

9. @davdebcom

10. 4. VIDEO WORKS!
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by woxom.com

11. 5. REMOVE FIELDS
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12. 6. NINJA CHECKOUT
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by Vicki Brown Designs

13. 6. NINJA GUEST CHECKOUT
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by Vicki Brown Designs

14. 7. FREE SHIPPING
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by Taylor B.

15. 8. CALL
ME
MAYBE
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16. 9. IMPROVE
TRUST
baymard.com - get@eladstica.cvodm e- abctucaolinmsights.com - vwo.com
by Sean MacEntee

17. by Disney
10. REVIEWS @davdebcom

18. NOW EVERYONE:
GO EARN SOME
GOLD COINS
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by Calgary Reviews