15. Klant data, wat is dat ? Identificatie Existing CIF Key 8 Digit Customer No Identification Type Unique Identifier Name Date of Birth Details Mobile/Home/ Work Telephone Home Address Mail Address Registered Address Email Postcode Other Contact Voorkeuren Delivery Communication Marketing Channel Opt In/Out Medium Profiel Income Expenses Assets Liabilities Employment Details Credit Rating Competitor Products Segmentatie Strategic Value Operational Attitudinal Behavioural Security Guarantor Property Asset Relaties Households Financial Planning Advisors/Brokers/ Staff Competitors Associations Named Contacts White Label Insight Life Stage Life Cycle Needs & Wants Satisfaction Loyalty Pursuits Goals Demografisch Title Age Gender Geo Occupation Marital Status ANZSIC Code Communicatie Complaints/ Bouquets Face to Face Web/Kiosk Inbound/ Outbound Call Letter/Fax/Email Fulfilment Pack/Service Request Statement/Bill Interacties Phone/Fax/Text/ Email Offer Events/ Exhibitions Advertisement Campaign Non Value Interaction Retentie Reason For Loss Reason For Gain Churn Likeliness Winstgevendheid Rank Value Cost Wallet Share Aanvrage Details Status Term & Conditions Proces Pipeline Collection Servicing Producten & Services Product Holdings Services Used Expressions of Interest External Products Customisations Details/Terms Transacties Date/Time Channel Employee Value Payer/Payee Detail History
16. Kosten van slechte klant data Finance Duplicaten vertroebelen toekenning omzet, onvolledige reserveringen voor risicovolle leningen, credit and collection risk. Marketing onjuiste segmentering resulteert in slechte markt planning, verkeerde campagnes, verspilde mailing kosten. Service Klant relatie onder druk door dubbele, onvolledige, niet-gepersonaliseerde interacties. Verlies aan Loyalty. Product Planning Onbekend product gebruik en interesse leidt tot slechte product lifecycle planning en verkoopkanaal penetratie. Verkoop Sales effectiviteit gelimiteerd door onvolledig beeld van alle verkoop, service, accounting interacties per divisie en wereldwijd. Corporate Governance Onduidelijke bedrijfsbrede oprol van klant omzet en winst geeft risico voor de ondernemning en medewerkers.