"Telling Stories about People and Their Influence" Ferenc Huszár @ds_ldn

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Ferenc Huszár, Data Scientist at PeeIndex presentation at Data Science London @ds_ldn On how to apply data science in the social web.

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Telling stories about people
and their inﬂuence

Ferenc Huszár
Wednesday, 22 February 12

PeerIndex: understand your inﬂuence

Wednesday, 22 February 12

PeerPerks: free stuff for inﬂuencers

Wednesday, 22 February 12

How do we measure inﬂuence?

Wednesday, 22 February 12

How do we measure inﬂuence?

If Alice’s message gets retweeted, how much
should I increase her inﬂuence score?

Wednesday, 22 February 12

How do we measure inﬂuence?

If Alice’s message gets retweeted, how much
should I increase her inﬂuence score?
V.S.

Wednesday, 22 February 12

How do we measure inﬂuence?

If Alice’s message gets retweeted, how much
should I increase her inﬂuence score?
V.S.
If Alice is inﬂuential, how much more likely is it
that her message gets retweeted?

Wednesday, 22 February 12

So What is Data Science?

data hypothesis

V.S.

hypothesis data

Wednesday, 22 February 12

So What is Data Science?

data hypothesis

V.S.

hypothesis data

“data science is not about counting patterns in data, it’s
about building an understanding of why they are there”

Wednesday, 22 February 12

Data Science in
PeerIndex

Wednesday, 22 February 12

Data Science in
PeerIndex

data infrastructure

Wednesday, 22 February 12

Data Science in
PeerIndex

inﬂuence
research

data infrastructure

Wednesday, 22 February 12

Data Science in
PeerIndex

inﬂuence business
research intelligence

data infrastructure

Wednesday, 22 February 12

Data Science in
PeerIndex

inﬂuence business product
research intelligence design

data infrastructure

Wednesday, 22 February 12

Data Science in
PeerIndex

inﬂuence business product sales
research intelligence design analytics

data infrastructure

Wednesday, 22 February 12

Data Science in
PeerIndex

inﬂuence business product sales marketing
research intelligence design analytics analytics

data infrastructure

Wednesday, 22 February 12

Wrap up

• check out PeerIndex, let us know what you think

Wednesday, 22 February 12

Wrap up

• check out PeerIndex, let us know what you think

• data scientists tell stories to explain the data

Wednesday, 22 February 12

Wrap up

• check out PeerIndex, let us know what you think

• data scientists tell stories to explain the data

• data science extends well beyond technology

Wednesday, 22 February 12

Thanks

... and extra points for for spelling my name correctly

Wednesday, 22 February 12

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"Telling Stories about People and Their Influence" Ferenc Huszár @ds_ldn

1. Telling stories about people and their inﬂuence Ferenc Huszár Wednesday, 22 February 12

2. PeerIndex: understand your inﬂuence Wednesday, 22 February 12

3. PeerPerks: free stuff for inﬂuencers Wednesday, 22 February 12

4. How do we measure inﬂuence? Wednesday, 22 February 12

5. How do we measure inﬂuence? If Alice’s message gets retweeted, how much should I increase her inﬂuence score? Wednesday, 22 February 12

6. How do we measure inﬂuence? If Alice’s message gets retweeted, how much should I increase her inﬂuence score? V.S. Wednesday, 22 February 12

7. How do we measure influence? If Alice’s message gets retweeted, how much should I increase her influence score? V.S. If Alice is influential, how much more likely is it that her message gets retweeted? Wednesday, 22 February 12

8. How do we measure influence? If Alice’s message gets retweeted, how much should I increase her influence score? V.S. If Alice is influential, how much more likely is it that her message gets retweeted? influence is not a function of behaviour, it’s an explanation Wednesday, 22 February 12

9. So What is Data Science? data hypothesis V.S. hypothesis data Wednesday, 22 February 12

10. So What is Data Science? data hypothesis V.S. hypothesis data “data science is not about counting patterns in data, it’s about building an understanding of why they are there” Wednesday, 22 February 12

11. Data Science in PeerIndex Wednesday, 22 February 12

12. Data Science in PeerIndex data infrastructure Wednesday, 22 February 12

13. Data Science in PeerIndex inﬂuence research data infrastructure Wednesday, 22 February 12

14. Data Science in PeerIndex inﬂuence business research intelligence data infrastructure Wednesday, 22 February 12

15. Data Science in PeerIndex inﬂuence business product research intelligence design data infrastructure Wednesday, 22 February 12

16. Data Science in PeerIndex inﬂuence business product sales research intelligence design analytics data infrastructure Wednesday, 22 February 12

17. Data Science in PeerIndex inﬂuence business product sales marketing research intelligence design analytics analytics data infrastructure Wednesday, 22 February 12

18. Wrap up Wednesday, 22 February 12

19. Wrap up • check out PeerIndex, let us know what you think Wednesday, 22 February 12

20. Wrap up • check out PeerIndex, let us know what you think • data scientists tell stories to explain the data Wednesday, 22 February 12

21. Wrap up • check out PeerIndex, let us know what you think • data scientists tell stories to explain the data • data science extends well beyond technology Wednesday, 22 February 12

22. Thanks ... and extra points for for spelling my name correctly Wednesday, 22 February 12

"Telling Stories about People and Their Influence" Ferenc Huszár @ds_ldn

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"Telling Stories about People and Their Influence" Ferenc Huszár @ds_ldn