SlideShare ist ein Scribd-Unternehmen logo
1 von 16
BEN JONES
bjones@tableausoftware.com
@DataRemixed
What is it?
Who uses it?
Why do they use it?
How do they use it?

Telling better stories with data on the web
What is

FREE Windows software to quickly create and
share interactive data graphics on the web
Who uses it?
Why Do They Use It?
Interactive Data =

Engagement + Dwell Time + Social Sharing

= Increased Traffic
Recent examples
April 15th, 2013

April 16th, 2013

Top: http://www.rawstory.com/rs/2013/04/19/shot-boston-marathon-bombing-suspect-tamerlan-tsarnaev-featured-terror-links-on-youtube//
Bot: http://latino.foxnews.com/latino/health/2013/04/18/boston-marathon-bombings-prove-tourniquet-is-lifesaver/
Right: http://www.guardian.co.uk/news/datablog/2013/apr/16/data-store-boston-marathon-explosions
March 11th, 2011

Top Left:

March 12th, 2011

http://www.boston.com/bigpicture/2011/03/massive_earthquake_hits_japan.html

Bottom Left: http://hetivalasz.hu/vilag/apokalipszis-japanban-36137
Right:

http://www.newscientist.com/blogs/shortsharpscience/2011/03/interactive-graphic-japans-dea.html
In minutes.

..monthly or quarterly dashboards (think “Jobs Friday”)
Left:
Right:

http://www.lanacion.com.ar/1578198-tras-el-feriado-el-dolar-blue-avanza-hoy-y-sigue-sin-darrespiro

http://seattlebubble.com/blog/2013/05/28/case-shiller-seattle-home-prices-shot-up-in-march/
Interactive Dashboards

http://healthintelligence.drupalgardens.com/content/outbreak-human-infections-avian-influenza-ah7n9-virus
Multi-Modal Visualizations
Embed YouTube

Left:
Right:

Embed Google Maps

http://www.osmguy.com/2013/04/mlb-integration-by-team-visualization/

http://dataremixed.com/2013/06/how-to-embed-a-google-map-in-tableau/
Optimized for mobile

Ref: http://public.tableausoftware.com/views/AvalanchesT8/Dashboard2?:mobile=y
Award Winning Data Journalism

Ref: http://www.globaleditorsnetwork.org/dja/
Usage of Tableau Public is Growing

50K users, 150M views (and
counting)
Ref:

http://www.tableausoftware.com/about/blog/2013/2/crossing-100-million-milestone-21304
Tableau Desktop now free through IRE
For journalists, bloggers, and
researchers
• Connect to .xlsx, .txt., .csv, odata
• Save to the web
• Embed & share

For companies & individuals
• Connect to many sources
• Save locally
• Server version available

Ref:

http://ire.org/blog/ire-news/2013/06/20/tableau-makes-its-desktop-software-free-ire-member/
Tableau Public Overview

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Tableau Public Overview

  • 2. What is it? Who uses it? Why do they use it? How do they use it? Telling better stories with data on the web
  • 3. What is FREE Windows software to quickly create and share interactive data graphics on the web
  • 5. Why Do They Use It? Interactive Data = Engagement + Dwell Time + Social Sharing = Increased Traffic
  • 7. April 15th, 2013 April 16th, 2013 Top: http://www.rawstory.com/rs/2013/04/19/shot-boston-marathon-bombing-suspect-tamerlan-tsarnaev-featured-terror-links-on-youtube// Bot: http://latino.foxnews.com/latino/health/2013/04/18/boston-marathon-bombings-prove-tourniquet-is-lifesaver/ Right: http://www.guardian.co.uk/news/datablog/2013/apr/16/data-store-boston-marathon-explosions
  • 8. March 11th, 2011 Top Left: March 12th, 2011 http://www.boston.com/bigpicture/2011/03/massive_earthquake_hits_japan.html Bottom Left: http://hetivalasz.hu/vilag/apokalipszis-japanban-36137 Right: http://www.newscientist.com/blogs/shortsharpscience/2011/03/interactive-graphic-japans-dea.html
  • 9. In minutes. ..monthly or quarterly dashboards (think “Jobs Friday”) Left: Right: http://www.lanacion.com.ar/1578198-tras-el-feriado-el-dolar-blue-avanza-hoy-y-sigue-sin-darrespiro http://seattlebubble.com/blog/2013/05/28/case-shiller-seattle-home-prices-shot-up-in-march/
  • 11. Multi-Modal Visualizations Embed YouTube Left: Right: Embed Google Maps http://www.osmguy.com/2013/04/mlb-integration-by-team-visualization/ http://dataremixed.com/2013/06/how-to-embed-a-google-map-in-tableau/
  • 12. Optimized for mobile Ref: http://public.tableausoftware.com/views/AvalanchesT8/Dashboard2?:mobile=y
  • 13. Award Winning Data Journalism Ref: http://www.globaleditorsnetwork.org/dja/
  • 14. Usage of Tableau Public is Growing 50K users, 150M views (and counting) Ref: http://www.tableausoftware.com/about/blog/2013/2/crossing-100-million-milestone-21304
  • 15. Tableau Desktop now free through IRE For journalists, bloggers, and researchers • Connect to .xlsx, .txt., .csv, odata • Save to the web • Embed & share For companies & individuals • Connect to many sources • Save locally • Server version available Ref: http://ire.org/blog/ire-news/2013/06/20/tableau-makes-its-desktop-software-free-ire-member/

Hinweis der Redaktion

  1. So what is visual analytics? THAT’s visual analytics.
  2. Let’s see another example. Here’s some data. The are 4 sets of data here, each with 11 sets of x-y coordinates. For the purposes of this exercise, let’s assume the x data represents, in millions, the net sales of a single retail store over the course of a month. Let’s say the y data represents, in millions, the total profit from that store. So we’re looking here at a set of points that represent profit by sales, where each point is a single store. The four data sets represent regions, say, West, Central, South and East. Let’s say you’re a manager responsible for maximizing profit at these stores. What’s your move? [pause for 10 seconds, let people try to say smart things ]
  3. So what is visual analytics? THAT’s visual analytics.
  4. Let’s see another example. Here’s some data. The are 4 sets of data here, each with 11 sets of x-y coordinates. For the purposes of this exercise, let’s assume the x data represents, in millions, the net sales of a single retail store over the course of a month. Let’s say the y data represents, in millions, the total profit from that store. So we’re looking here at a set of points that represent profit by sales, where each point is a single store. The four data sets represent regions, say, West, Central, South and East. Let’s say you’re a manager responsible for maximizing profit at these stores. What’s your move? [pause for 10 seconds, let people try to say smart things ]