Presentation conducted at SNEC PMI's Career Fairs in Hartford and Stamford CT by George Nikanorov, Head of Marketing for DATA Inc. on how to "brand" yourself and communicate with recruiters through Social Media.

1. Twitter
Social Media and Your Career
How to “brand” yourself and communicate
with recruiters through Social Media
72 Summit Ave
Montvale, New Jersey
Phone : (201) 802 9800
http://www.datainc.biz

2. In this presentation
• About DATA Inc. and the speaker
• Evolution of Hiring
• Primer on Social Media
• Do‟s, don‟ts and consequences
• How we recruit over Social Media and other
avenues
• What can you do to stand out
• How do you track

3. About DATA Inc.
Over 25 years experience in delivering staffing
and software development services to
Fortune companies
Global Delivery Model Cost
Customer Service
Scalability Expertise

4. Globally distributed
Working together across the globe to deliver the
right mix of resources, control and effectiveness.

5. Partial List of our clients
Some of our clients

6. About George Nikanorov
• 14 years of Marketing and
Communications Experience
• Head of Marketing at DATA Inc.
and Adjunct Professor with
Passaic County Community
College
• Profiled and interviewed by
Crain‟s B2B, Corporate and
Twitter Incentive Travel, etc.
twitter.com/george_n • Active Volunteer with FIRST
LinkedIn
linkedin.com/georgen
Facebook
facebook.com/gnikanorov

7. Evolution of Hiring
• Classified Ads, Unsolicited
resume submittals
• Phone calls to network,
faxed responses, reviewed over
days/weeks
• Emails to network/
database, email responses,
reviewed over days

8. Evolution of Hiring
• Advertise on Job Boards, scan
Job Boards, resumes reviewed
same day
• Automated publishing,
automated screening,
automated matching

9. What has changed
»Pace
»Scope
»Precision

10. How do I react ?
Do you abandon traditional methods?
• Writing a good resume
• Building a local personal
network
• Face to face networking
opportunities
• Applying to classified ads
• Sending unsolicited
resumes

11. Definition of Social Networking
• The practice of expanding the number of one's business
and/or social contacts by making connections through
individuals.
• Based on the six degrees of separation concept
• Any two people on the planet could make contact through a
chain of no more than five intermediaries
• Establishes interconnected Internet communities
• Helps people make contacts that would be good for them to
know, but would have been unlikely to have met otherwise

12. Six Degrees of Separation
George Nikanorov – Integrated Marketing and Communications Strategist
Jennifer D‟Costa – Account Manager at DATA Inc.
Jim Gillespie
Barack Geithner
TimothyObama
John Thain
500+ ConnectionsOfficer – CIT Group (Former Merrill Lynch)
36 Connections on Lynch – US Government
Formerly of Merrill–LinkedIn
President
Secretary of the Treasury
Chief Executive United States
http://www.linkedin.com/in/georgen
2nd Degree 3rd Degree 4th Degree 5th Degree 6th Degree
1st Degree 2nd Degree 3rd Degree 4th Degree 5th Degree 6th Degree
2nd Degree 3rd Degree 4th Degree 5th Degree 6th Degree

13. Advantages of Social Networking
• Quick and easy research on individuals and
organizations
– Leads on opportunities can be found throughout your network
– Connections to recruiters and hiring managers can be made
through a variety of different channels
• Build your „„professional and personal brand‟‟
– Advertise yourself in front of your peers, hiring managers and
recruiters
• Be searchable
– Another version of your professional resume

14. Social Networking
• Another weapon in your arsenal
• Aircraft carrier – projects capabilities beyond
conventional expectations
Domain Expertise
Technical Knowledge
Role

15. Social Networking
• Part of an integrated strategy
• In addition to traditional methods
• Opportunities stream directly
– LinkedIn groups
(alumni and techtalk)
– Facebook Page RSS
Feed
– Twitter

16. How can you stand out on Twitter?
• Work on your brand bio – 160 characters
– Who am I?
– Who do I want to be seen as?
– Who do I want to be?
OR
– What do I do?
– What have I done?
– What do I want to do?

17. How can you stand out on Twitter?
• Find the right tweeters to follow
– Follow, re-tweet, tweet
• Link your Social Media lives
• Be active in your virtual lives
• Respond with attention to detail
• Connect and talk

18. How can you stand out

19. Twitter

20. How can you stand out on LinkedIn?
• Connect your Twitter account
• Develop a keyword rich profile
• Participate and communicate
– Question and Answers Section
• Join groups
– DATA Inc. Tech Talk
– Job Groups
• Connect with Recruiters and talk to us on LinkedIn

21. How can you stand out

26. How can you stand out on Facebook?
• “Like” companies on Facebook
• Split your lists
– Professional
– Personal
– Internet
• Post status updates to each lists
• Make sure to keep tabs on your privacy settings
– Status Updates
– Comments
– Photos
• Be careful what you post
• Talk to us on Facebook (i.e. find recruiters and talk to
them)

27. Facebook

28. What not to do
• Post derogatory information and links
• Post derogatory status updates
• Argue on Facebook

30. Also
• Register on target companies career portals
• Find the right people to follow
– Follow, retweet, tweet
• Have a detailed resume link available

31. How do we hire?
• Traditional Methods
– Referrals
– Advertising
– Mailing list
– Unsolicited resumes
• New age methods
– Social Media

32. What do we look for
• Consistent web presence
– Who let the crawlers out?
• Precision
– Scalpel not a chain saw
• Responsiveness
– Coy is for dates

33. Be Real

34. Measurement
• Visits, pageviews, pages/visit, Bounce rate, Average
time, New visits
• Twitter
– Reach
– Amplification
– Influence
• Klout, Twitalyzer, HootSuite
• Google Analytics, Facebook Insight

35. Good luck!
Good luck!
A copy of the presentation will be available at :
http://www.slideshare.net/datainc