Social Media Marketing workshop at the Microsoft Store.

1. Social Media
Marketing

2. Social Media Marketing
Workshop
What it is?
•Social Media
Marketing
Facebook
LinkedIn
Google+

3. Social Media is SEO

4. Facebook
There are 100,000 individual weights in the model that produces Facebook
News Feed.
Affinity, Weight and Time Decay — are still factors in News Feed ranking,
but “other things are equally important,”
Facebook Profile
Facebook Ads
Facebook Page
Facebook Promote
Facebook Events
News Feed Ranking

5. Facebook

6. Facebook Page Insights
Page Insights Has Improved

7. Facebook Events

8. LinkedIn

9. LinkedIn
Groups

10. Embrace Google +
Google gets better with a Google+ profile
Create a Google+ profile with your own name!
You need to have a personal profile before one can create a
Google+ Page.
Afterwards you can separate the Page and create a password for that
and a gmail & YouTube channel, but first you must create a profile.
Gerry’s Google + Profile

11. Implementation Options
Model
Cost
Advantages/ Disadvantages
In-house
Portion of employee
salary
Long learning curve, employee may leave,
unskilled employee could cause damage
to web presence, company.
Outsourced
limited:
One-time fee offers
$99 - $250
Best case: 100% return on your $99
Worst case: Unscrupulous tactics could
get you banned.
$500 - $2K per month
Experts initiate thorough analysis and
implementation plan over time with regular
feedback and adjustments.
Higher perceived initial costs, but huge
ROI.
$100 - $150 per hour
plus portion of
employee salary
SEO firm acts more like a consultant and
helps train employee in-house. Good
solution for companies that prefer more
control. Employee may not implement
properly.
Outsourced:
Comprehensive
Hybrid / Retainer

12. Internet Marketing Workshop
Half Off Special
$1,000 of Services for $500
(760) 893-6422
Gerry Grant, CEO ~ Search-Optimization.com
www.Search-Optimization.com ~ gerryH2H@gmail.com

13. SEMINAR SPECIAL
Half off one month
Internet marketing.
Just $500 for $1,0oo
of SEO, Social Media
and Pay-Per-Click management.