Design is invisible. A term created by Lucius Burckhardt in 1980. This presentation reflects on some of Lucius Burckhardts central ideas and how they could be applied to today's UX design and information architecture or could change our perception of what we're doing.

1. design is invisible
Lutz Schmitt – @luxux –10th euroIA – Brussels 2014
photo by sigfridlundberg on flickr.com cc-by-sa-2.0

2. Lucius Burckhardt (1925—2003)
was a researcher, teacher, theorist and and
activist. He was interested in architecture,
landscape architecture, design, urban
development, socio-economics and all the
things that connected these fields.
photo by Annemarie Burckhardt provided by Hermann Schmitz Verlag

3. photo by Lutz Schmitt cc-by-sa-3.0
1) design is invisible
2) who plans the planning?
3) why is landscape beautiful?

4. design is invisible
photo by sigfridlundberg on flickr.com cc-by-sa-2.0

5. "Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Bauhaus.JPG#mediaviewer/File:Bauhaus.JPG
the “good form” is dead
there is no final design to be found
and no perfect rules to be followed

6. don't design the object

7. design the influence
an object has to the institution it belongs to

8. design the influence
an object has to the institution it belongs to
system
context
structure
service
interface
function

9. the night

10. a hospital

11. family

12. UX doesn't deliver here

13. userbusiness happy

14. not the userbusiness user

15. business goals

16. design principles

17. space of action

18. nightspace of action

19. maybe
UX is just educated marketing

20. maybe
even the term UX is harmful

21. language matters

22. language matters
user / customer / player / person / human

23. Photo source http://iruntheinternet.com/01008

24. photo by Lutz Schmitt. All rights reserved.
a short story
about a wine bar, the person
running it and a website

25. Photography by Lutz Schmitt. All rights reservedPhotography by Lutz Schmitt. All rights reserved

26. Photography by Lutz Schmitt. All rights reservedPhotography by Lutz Schmitt. All rights reserved

27. Photography and graphics by Lutz Schmitt. All rights reservedPhotography and graphics by Lutz Schmitt. All rights reserved

28. Photography and graphics by Lutz Schmitt. All rights reservedPhotography and graphics by Lutz Schmitt. All rights reserved
w
hen
w
ho
w
here
detailson
w
hat
details on
w
here &
w
henstreet vieww
hat

29. Photography and graphics by Lutz Schmitt. All rights reservedPhotography and graphics by Lutz Schmitt. All rights reserved
Please notice the absence
of any interaction or communication offer.

30. photo by Lutz Schmitt cc-by-sa-3.0

31. who plans the planning?
how methods and tools define the outcome
Illustration by zen-3 on deviantart.com cc-by-nd-nc-3.0. http://zen-3.deviantart.com/art/Treasure-map-185587584

32. user testing
testing if the user understands,
what we expect from him

33. persona
believing that people are
actually quite shallow

34. customer journey mapping: effective since 1710 A.D.
Illustration by zen-3 on deviantart.com cc-by-nd-nc-3.0. http://zen-3.deviantart.com/art/Treasure-map-185587584

35. Photo by Tom Gerdes. All rights reserved. Source: http://www.flickr.com/photos/betterlivingthroughimagineering/1342712089Photo by Tom Gerdes. All rights reserved. Source: http://www.flickr.com/photos/betterlivingthroughimagineering/1342712089

36. Photo by Tom Gerdes. All rights reserved. Source: http://www.flickr.com/photos/betterlivingthroughimagineering/1342712089Photo by Tom Gerdes. All rights reserved. Source: http://www.flickr.com/photos/betterlivingthroughimagineering/1342712089

37. photo by Lutz Schmitt cc-by-sa-3.0

38. Possible criteria for a new design
✔ Does the product consist of materials that are
digged out without oppression?
✔ Is it produced in a senseful, uninterrupted workflow?
✔ Has it multiple uses?
✔ Is it long-lasting?
✔ In which condition do you throw it away,
and what happens then?
✔ Does it make the user dependent on central services or
can it be used independently?
✔ Does it privilege the user or stimulates commonality?
✔ Is it freely choosable, or does it enforce additional purchases?
Text by Lucius Burckhardt in Werk-Archithèse Nr. 4, 1977, translation by Lutz Schmitt

39. photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0
Why is landscape beautiful?

40. landscape
is interpretation and interaction

41. photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0

42. internet as landscape

43. Rendering by Ryan Bliss. All rights reservedRendering by Ryan Bliss. All rights reserved

44. Screenshot of interactive global internet map 2012 by telegeography.comScreenshot of interactive global internet map 2012 by telegeography.com

45. Rendering by Facebook. All rights reserved.Rendering by Facebook. All rights reserved.

46. illustration by iA. All rights reserved.illustration by iA. All rights reserved.

47. Screenshot of internet map by internet-map.net. All rights reserved.Screenshot of internet map by internet-map.net. All rights reserved.

48. Illustration by JaySimons on jaysimons.deviantart.com all rights reservedIllustration by JaySimons on jaysimons.deviantart.com all rights reserved

49. Screenshot from http://kk.org/internet-mapping/

50. Screenshot from http://kk.org/internet-mapping/

51. Screenshot from http://kk.org/internet-mapping/

52. photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0
information landscape architecture

53. photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0
pervasive information architecture
Andrea Resmini / Luca Rosati

54. Thank you for listening
@luxuxLutz Schmitt