Many people don't know where to begin when trying to optimize their website for search engines, and ...

1. What You May do To Maximize Your Web traffic
Many people don't know where to begin when trying to optimize their website for search engines,
and without knowing the factors valued by search engine algorithms, you could end up wasting a lot
of resources. This article contains some tips to help make your search engine optimization (SEO)
campaign successful.
Use keywords in URLs for increasing traffic and expanding your search engine optimization. Do not
choose URLs with numbers. If at all possible, use words. This will increase the probability in your
site being found quickly during a consumer's search. The keywords in the URL should also be
included on the site itself.
For search engine optimization, avoid heavy use of flash, or avoid it altogether if possible. The same
goes for frames and the use of things like AJAX. This is because different pages or elements in flash
or similar set-ups will all share the same link, rather than having differentiated links. This makes it
harder for search engines to find.
Although there are many search engines out there, you should focus on the big three and leave the
rest alone, to start. Google, Yahoo and Bing are the big boys on the block, with Google controlling
the lion's share of the market. So when optimizing your site, stick to the types of things a search
engine like Google appreciates. There's no sense in optimizing for Ask or MSN, when there's really
no money there.
Monitor and analyze your search engine optimization efforts regularly. If you don't do this you will
have no way of knowing which SEO methods are working. The best way to track and evaluate SEO
work is to join online resources that will show you how search engines index your website, the
source of your website's traffic and your website's inbound links.
Use list formatting to your advantage.
People adore lists, which is why the word
"list" is a widely searched term. Including
lists of your own ideas, products, or other
things will automatically make your website
higher on the search engine rankings. Just
make sure you include the word "list" in the
title.
Include keyword-rich descriptions of your images in the ALT tag, to boost your search engine
optimization efforts. Search engine spiders are not capable of recognizing pictures or understanding
the text contained within the graphics on your site. To help the spiders understand each image,
write a keyword filled description in the image ALT tag.
You should avoid 404 errors at all costs. A 404 error happens when a user attempts to visit a page
that no longer exists or never existed in the first place. When you update pages with new links, be
sure to use a 301 redirect. The redirect will automatically take the user to the new link when they
arrive at the old one.

2. Put headline tags around webpage titles. These titles should always include important keywords.
Search engines look for headline tags to determine what the content of the page is about. A good
headline should have a descriptive title that alerts search engines to the main ideas presented on the
page. This is a small html trick that will improve search engine results.
Avoid using the same keywords or phrases repetitively on your site by sticking to a keyword density
of 1-2 percent. Search engines consider this keyword stuffing and spam, which hurts your ranking
more than helps it. In addition, content that has too many of the same keywords is not very reader
friendly to site visitors.
When choosing a search engine
optimization consultant, do not be
afraid to inquire about the specific
techniques the individual or company
will use. A legitimate consultant should
never hide information from you or
utilize deceptive techniques for
increasing your page's rank and you
should be wary of those who appear to
have something to hide.
Double check that the links coming in
to your site are using anchor text that
reflects the keywords you have selected
as important. There is no harm in
emailing a webmaster to ask if he could
change the anchor text, but make sure
to offer london seo him a link back to his site in return.
If you have to have less attractive pages on your website, such as user profiles, then bury those
links. You can place the links into JavaScript so that search engines will ignore them. You don't want
them indexed because this can spread out your link juice and lower your general page rank.
If you need to change the structure of your website and offer the same content under a different
URL, make sure the old URL redirects to the new URL or to a page with a link towards the new
page. A page with a 404 error will lower your rankings in search results.
If you want to drive more traffic to your site using search engines, you should not use more than 70
characters because the more words you have, the less weight the previous keywords will have. The
first few words in the title are the most vital. Therefore, having more keywords is not necessarily a
good thing.
Do not repeat the same header tags on each and every page of your http://www.addme.com/ site.
Make sure that all of the page tags are specific to whatever is on that page. Repeating tags may also
cause a search engine to flag your site and consider it to be spam.
A great search engine optimization tip is to make a simple robots.txt file and upload it. These files
inform search engines of what you allow or don't allow them to add. Perform a Google search to
learn how to set up these files. They only take approximately five minutes to set up, and they can be

3. a great asset for you when utilizing search engine optimization.
A great search engine optimization tip that everyone would be wise to use is to make sure that any
keywords or keyword phrases that you use in your title, are also in the body of your webpage.
Search engines penalize websites whose title keywords do not match up with the content of the
copy.
Hopefully the tips above have given you some SEO techniques that you can implement immediately
to get your website a higher search engine results page (SERP) rank. Or, perhaps the tips have
helped you to decide that SEO is not for you and that you need to hire a professional SEO company
instead.