Darren Sharp's (senior consultant Collabforge) presentation to the Innovative Ideas Forum 2009 on social networking for cultural institutions. Hosted by the National Library of Australia in Canberra on 27th March 2009. Forum website: http://tinyurl.com/dm4r2w

1. collaboration :: cooperation :: coordination
Library 2.0:
Co-creating culture with citizens
Darren Sharp, Senior Consultant, Collabforge
27 March 2009 :: NLA, Innovative Ideas Forum :: Canberra

2. Presentation Overview
Social media
• Modes and means of community engagement
User-led innovation
• Leveraging stakeholders to co-create services
Library 2.0: how do we get there?
• Social Networking Manifesto!
3 collaboration :: cooperation :: coordination

3. Something BIG is happening…
web 2.0
the read-write web
self-organisation
social networking
an architecture for participation
social media
collective intelligence
user-led innovation
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4. Social Media: a fundamental shift
Connection
- APIs & mashups
- Public sector data
- User-generated content
- Common pool resources
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5. Social Media: a fundamental shift
Connection
- APIs & mashups
- Public sector data
- User-generated content
- Common pool resources
Community
- Self-organisation
- Identity representation
- Common purpose
- Trust & reputation
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6. Social Media: a fundamental shift
Connection
- APIs & mashups
- Public sector data
- User-generated content
- Common pool resources
Community
- Self-organisation
- Identity representation
- Common purpose
Context
- Trust & reputation
- Tagging
- Comments
- Reviews
- p2p conversations
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7. Social Media: a fundamental shift
Connection
- APIs & mashups
- Public sector data
- User-generated content
- Common pool resources
Co-creation
Community
- Self-organisation - User-led innovation
- Identity representation - Wikis
- Common purpose - Crowdsourcing
Context
- Trust & reputation - Citizen Product Design
- Tagging
- Comments
- Reviews
- p2p conversations
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8. Social Media: a fundamental shift
Connection
All of Us
Co-creation
Community The network is
made of people
Context
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9. User-led Innovation
Designed by your market, for your market
User-led innovation: overlapping & interconnected with social
media
– Also often referred to as ’peer production’
As it becomes easier to connect,
communicate and share it also
becomes easier to create and
co-create
– Sources of innovation shifting
– Leverage the participation of audiences,
customers and citizens
– Co-create new products and services
Image: NESTA
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10. User-led Innovation
Designed by your market, for your market
World-leading companies like 3M, the BBC
and Lego have pioneered the co-creation of
products, services and content through
participatory and open innovation models.
Thinking strategically about user-led service
innovation is permeating every sector, from
commercial and industry, to public and
government.
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11. www.HowDoYouLikeYourVegemite.com.au
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12. Local Government
Future Melbourne
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13. engagement
resourcing
buy-in
accessibility
user-led innovation
collaboration on a global scale

14. Local Government
Future Melbourne

15. Local Government
Future Melbourne
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16. State Government
Parks Victoria
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17. State Government
Parks Victoria
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18. State Government
Parks Victoria
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19. Library 2.0: a defintion
“The heart of Library 2.0 is user-centered change.
It is a model for library service that encourages
constant and purposeful change, inviting user
participation in the creation of both the physical and
the virtual services they want, supported by
consistently evaluating services. It also attempts to
reach new users and better serve current ones
through improved customer-driven offerings.”
Casey & Savastinuk (2006). ‘Library 2.0: Service for the next-generation library’, Library Journal.
http://www.libraryjournal.com/article/CA6365200.html

20. Social Networking Manifesto!
Utilise the Web’s real-time social infrastructure!
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26. Social Networking Manifesto!
Utilise the Web’s real-time social infrastructure!
Start a conversation with the public!
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28. Social Networking Manifesto!
Utilise the Web’s real-time social infrastructure!
Start a conversation with the public!
Be vigilant about owning your social media handle!
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31. Social Networking Manifesto!
Utilise the Web’s real-time social infrastructure!
Start a conversation with the public!
Be vigilant about owning your social media handle!
Create your own community of lead users!
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32. http://library20.ning.com/

33. Social Networking Manifesto!
Utilise the power of a real-time social infrastructure!
Provide access points to the Social Web!
Start a conversation with the public!
Be vigilant about owning your social media handle!
Create your own community of lead users!
Collaborate using wiki-based platforms!
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35. Concluding
Social media
• a subset of the Web 2.0
• enables more conversations in new ways
User-led innovation
• rides on the back of these conversations and technologies
• opens up exchanges between organisations and their clients,
customers, stakeholders, public - potentially anyone
• is centered on co-creating better products and services
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36. 6 Considerations Regarding Social Media
1. Participation: encouraging the contributions & feedback from
everyone who is interested.
2. Openness: providing open access to information and
participation.
3. Conversation: moving on from broadcasting towards many-to-
many and few-to-few exchange.
4. Community: enabling communities to form quickly and
communicate effectively about common purpose.
5. Connectedness: linking to other sites, resources and people -
leveraging the interconnectedness that the Social Web offers.
6. Sharing: the free and reciprocal exchange of information opens
that up new opportunities and taps collective intelligence.
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37. Thank You!
Darren Sharp
Senior Consultant
Collabforge
darren.sharp@collabforge.com
Twitter: @dasharp
+61 (0)419 314 655
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