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Internet in Ukraine

          ©Smartica/Skykillers, 2012
Internet Penetration: Europe




      http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/hlib_vyshlinsky_mmr_140710.pdf
Internet Penetration: Ukraine 2010




      http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/hlib_vyshlinsky_mmr_140710.pdf
Internet Penetration: Ukraine 2011




      http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
Internet Penetration: Age/Gender 2010




         http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/hlib_vyshlinsky_mmr_140710.pdf
Internet Penetration: Age




        http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
Internet Penetration: Use Frequency




        http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
Internet Penetration: Regions




        http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
Internet Penetration: Education




        http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
Internet Penetration: Income




       http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
Place of Use




      http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
Use Time




     http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
Broadband Penetration




   Total broadband users = 3.9 mil (8% of Ukraine sitizens)

                      http://ain.ua/2011/06/22/51438
Mobile Internet

                                         Total users of mobile internet by Kyivstar
                                         by Q1 2011 = 8.17 mil

                                         If we extrapolate this number on
                                         Kyivstar share of 46.7% mobile users
                                         then there is 17.49 mil mobile internet
                                         users in Ukraine




            http://listai.com.ua/misc/kyivstar-mobile-internet/
Mobile Penetration: SIM Cards




          53.1 active SIM cards in Ukraine

          http://ain.ua/2011/09/29/60043
Mobile Phone Types




           http://www.rb.com.ua/rus/projects/omnibus/8084/
Audience and Time Online




          http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
Time Online




          http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
Media Reach Comparison




         http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
Media Contact Time Comparison




          http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
Internet vs TV/Radio




           http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
Internet vs Print




            http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
Socialization Motive




           http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
Social Networs Daily Share




           http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
Social Networks Registration/Use




           http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
Social Media Demographics




TNS Research MMI Ukraine 2010/Q3+Q4 for users 12-65 years old, living in 50000+ inhabitant cities http://ain.ua/2011/05/27/49765
Social Media Income




 TNS Research MMI Ukraine 2010/Q3+Q4 for users 12-65 years old, living in 50000+ inhabitant cities http://ain.ua/2011/05/27/49765
Social Networks Registration/Age




           http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
Social Networks Registration/Gender




            http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
Social Networks Update Checkups




          http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
Internet Use Goal / Network




          http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
Media Reach / Vkontakte User




          http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
Media Reach / Facebook User




          http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
Workday / Vkontakte User




          http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
Workday / Facebook User




          http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
E-commerce Categories / Checks




             http://ain.ua/2011/07/12/52941
E-commerce Categories




             http://ain.ua/2011/07/12/52941
E-commerce Purchase Places




             http://ain.ua/2011/07/12/52941
Search Traffic




            http://top.bigmir.net/global/traffic?&y=2
Search Traffic




            http://ain.ua/2011/07/12/52941
Top-25 Sites Daily / Monthly Share
   Домены          Daily Reach                             Domain                Monthly Reach
                                                              google                 70%
       google         61%
                                                            vkontakte                67%
     vkontakte        61%
                                                              mail.ru                64%
       mail.ru        45%
                                                              yandex                 61%
       yandex         40%
                                                         youtube.com                 52%
  odnoklassniki       33%
                                                         wikipedia.org               47%
  youtube.com         19%
                                                         odnoklassniki               44%
      ukr.net         16%
                                                           marketgid                 40%
        ex.ua         14%
                                                             ucoz.ru                 31%
  wikipedia.org       13%
                                                                i.ua                 31%
    marketgid          9%
                                                             ukr.net                 31%
   gismeteo.ua         8%
                                                             rozetka                 30%
      meta.ua          8%
                                                           letitbit.net              29%
         i.ua          8%
                                                               ex.ua                 27%
  rutracker.org        7%
                                                             meta.ua                 27%
    rambler.ru         7%
                                                       depositfiles.com              27%
 facebook.com          7%
                                                       livejournal.com               27%
      ucoz.ru          7%
                                                         blogspot.com                26%
      rozetka          6%
                                                          gismeteo.ua                24%
livejournal.com        6%
                                                        facebook.com                 24%
  blogspot.com         5%
                                                          gidepark.ru                24%
    sinoptik.ua        5%
                                                           bigmir.net                23%
    letitbit.net       5%
                                                         rutracker.org               22%
mg.mgshare.com         5%
                                                             emarket                 22%
      emarket          4%
                                                        liveinternet.ru              21%
depositfiles.com       4%




                                 http://www.inau.org.ua/170.3786.0.0.1.0.phtml
Top Google Search Quiries 2011
        Search                    Purchase                           How to..?                              What is..?
      vkontakte.ru                     авто                    научиться целоваться                           любовь

     фильмы 2011                     ноутбук                        выйти замуж                                инн

           гугл                  холодильник                     накрутить волосы                            прованс

    одноклассники                   iphone 4                   правильно целоваться                            тагил

        холостяк                   телевизор               правильно фотографировать                        мультиварка

        интерны                    пароварка                         делать суши                             планшет

         погода                  кондиционер                      сделать майонез                            фейсбук

         ютубе                     велосипед                   перепрошить телефон                             ipad

          игры                      ламинат                    выбрать кондиционер                             мрт

          фото                видеорегистратор                      стать добрее                              санктум




Google Zeitgeist Ukraine: http://google-ukraine-blog.blogspot.com/2011/12/google-zeitgeist-2011-2011.html
THX!

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Ukrainian Internet in Numbers

  • 1. Internet in Ukraine ©Smartica/Skykillers, 2012
  • 2. Internet Penetration: Europe http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/hlib_vyshlinsky_mmr_140710.pdf
  • 3. Internet Penetration: Ukraine 2010 http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/hlib_vyshlinsky_mmr_140710.pdf
  • 4. Internet Penetration: Ukraine 2011 http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
  • 5. Internet Penetration: Age/Gender 2010 http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/hlib_vyshlinsky_mmr_140710.pdf
  • 6. Internet Penetration: Age http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
  • 7. Internet Penetration: Use Frequency http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
  • 8. Internet Penetration: Regions http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
  • 9. Internet Penetration: Education http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
  • 10. Internet Penetration: Income http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
  • 11. Place of Use http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 12. Use Time http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 13. Broadband Penetration Total broadband users = 3.9 mil (8% of Ukraine sitizens) http://ain.ua/2011/06/22/51438
  • 14. Mobile Internet Total users of mobile internet by Kyivstar by Q1 2011 = 8.17 mil If we extrapolate this number on Kyivstar share of 46.7% mobile users then there is 17.49 mil mobile internet users in Ukraine http://listai.com.ua/misc/kyivstar-mobile-internet/
  • 15. Mobile Penetration: SIM Cards 53.1 active SIM cards in Ukraine http://ain.ua/2011/09/29/60043
  • 16. Mobile Phone Types http://www.rb.com.ua/rus/projects/omnibus/8084/
  • 17. Audience and Time Online http://www.slideshare.net/LesyaPrus/201108-g-audienceoverview
  • 18. Time Online http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
  • 19. Media Reach Comparison http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 20. Media Contact Time Comparison http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 21. Internet vs TV/Radio http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 22. Internet vs Print http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 23. Socialization Motive http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
  • 24. Social Networs Daily Share http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 25. Social Networks Registration/Use http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
  • 26. Social Media Demographics TNS Research MMI Ukraine 2010/Q3+Q4 for users 12-65 years old, living in 50000+ inhabitant cities http://ain.ua/2011/05/27/49765
  • 27. Social Media Income TNS Research MMI Ukraine 2010/Q3+Q4 for users 12-65 years old, living in 50000+ inhabitant cities http://ain.ua/2011/05/27/49765
  • 28. Social Networks Registration/Age http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
  • 29. Social Networks Registration/Gender http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
  • 30. Social Networks Update Checkups http://www.gfk.ua/imperia/md/content/gfkukraine/presentations/111119_blogfest.pdf
  • 31. Internet Use Goal / Network http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 32. Media Reach / Vkontakte User http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 33. Media Reach / Facebook User http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 34. Workday / Vkontakte User http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 35. Workday / Facebook User http://www.telecomer.com/files/articles/60/26/Ukrainians_in_social_networks(MMI).pdf
  • 36. E-commerce Categories / Checks http://ain.ua/2011/07/12/52941
  • 37. E-commerce Categories http://ain.ua/2011/07/12/52941
  • 38. E-commerce Purchase Places http://ain.ua/2011/07/12/52941
  • 39. Search Traffic http://top.bigmir.net/global/traffic?&y=2
  • 40. Search Traffic http://ain.ua/2011/07/12/52941
  • 41. Top-25 Sites Daily / Monthly Share Домены Daily Reach Domain Monthly Reach google 70% google 61% vkontakte 67% vkontakte 61% mail.ru 64% mail.ru 45% yandex 61% yandex 40% youtube.com 52% odnoklassniki 33% wikipedia.org 47% youtube.com 19% odnoklassniki 44% ukr.net 16% marketgid 40% ex.ua 14% ucoz.ru 31% wikipedia.org 13% i.ua 31% marketgid 9% ukr.net 31% gismeteo.ua 8% rozetka 30% meta.ua 8% letitbit.net 29% i.ua 8% ex.ua 27% rutracker.org 7% meta.ua 27% rambler.ru 7% depositfiles.com 27% facebook.com 7% livejournal.com 27% ucoz.ru 7% blogspot.com 26% rozetka 6% gismeteo.ua 24% livejournal.com 6% facebook.com 24% blogspot.com 5% gidepark.ru 24% sinoptik.ua 5% bigmir.net 23% letitbit.net 5% rutracker.org 22% mg.mgshare.com 5% emarket 22% emarket 4% liveinternet.ru 21% depositfiles.com 4% http://www.inau.org.ua/170.3786.0.0.1.0.phtml
  • 42. Top Google Search Quiries 2011 Search Purchase How to..? What is..? vkontakte.ru авто научиться целоваться любовь фильмы 2011 ноутбук выйти замуж инн гугл холодильник накрутить волосы прованс одноклассники iphone 4 правильно целоваться тагил холостяк телевизор правильно фотографировать мультиварка интерны пароварка делать суши планшет погода кондиционер сделать майонез фейсбук ютубе велосипед перепрошить телефон ipad игры ламинат выбрать кондиционер мрт фото видеорегистратор стать добрее санктум Google Zeitgeist Ukraine: http://google-ukraine-blog.blogspot.com/2011/12/google-zeitgeist-2011-2011.html
  • 43. THX!