2. Data Services
Volume’s Data Services team Our skills cover a multitude of disciplines including:
supports outsourced data ++ UK and international data hygiene
requirements for a whole ++ Data insight and profiling
++ Data analysis (segmentation and geo-mapping)
host of industry sectors that
++ Data strategy
include automotive, information
++ Campaign management (including personalised
technology and leisure. print, mailing and returns management)
++ List purchasing
++ CRM system development
++ Social data integration
3. CRM/ RFV ANALYSIS
Kwik Fit has grown from its initial centre in Edinburgh back in 1971 to be the country’s leading and most
successful automotive and fast-fit group, with over 650 centres across the UK. And we’re excited to be a
part of this growth, helping Kwik Fit build an engaged customer base through a bespoke CRM solution.
Issue: Kwik Fit’s customer base covers almost Our solution: Working together with Kwik Fit, We have managed the data insight for more
half of all UK households – over 11.5 million in we have built and hosted its CRM database, than three million communications across multiple
total – and these households have almost 200 and have developed complex customer-scoring campaigns and channels, resulting in around
million transactions linked to them. At this scale, algorithms. These take into account RFV (recency, 250,000 new transactions every month. We’ve
providing data insight to make sure that marketing frequency and value) customer information also evaluated and reported on these campaigns to
campaigns are relevant is a specialist area. including historical purchases, lifetime spend and provide strategic insight for future communications
distance from outlet, creating a rich and complex and statistics for ROI. This information creates a
information source for Kwik Fit’s marketing real business advantage for Kwik Fit.
team. This, coupled with advanced segmentation
techniques, ensures that the company’s CRM
budget is used as effectively and appropriately
as possible.
4. Global smartphone Global automotive
manufacturer brands
EMAIL ANALYSIS GEO-MAPPING AND LOCAL AFFINITY ZONE ANALYSIS
Issue: One of our smartphone provider Issue: One of our automotive sector clients had Our solution: We performed high-quality data cleaning
clients was experiencing a noticeable decline in questions over the quality of data it held and wanted and mailing file preparation. The success of this has
success of its various online campaigns and to ensure it was clean for telemarketing, email led to further regular projects. To address the problem
wanted to understand why. marketing and direct mailing campaigns. At a deeper of multi-country/multi-language data storage, we
level, the client also wanted to understand where its provided support by hosting and managing a database
Our solution: We ran data analysis on the 30 current client base and potential new customers were that feeds into the client’s CRM system. We also provide
million email addresses in the client’s database to located in order to promote sales opportunities and geographic data on the distance from a car owner’s
confirm open and click-through frequency alongside servicing. The client was also struggling to hold multi- home to their nearest dealership (both in the UK and
registrations. We were also able to determine optimum country/multi-language data in its own CRM system. Europe), which is proving invaluable for car servicing
send times and headings. In addition, we were able to mailings. By feeding the client’s database with data
advise the client on the optimum number of emails to collected from a variety of sources (including Facebook),
send per month per country to ensure that their emails we are helping to provide European sales managers
were not ignored in an overflowing inbox. with a list of potential customers local to them.
5. Reading Football Club Leading European
DATA STRATEGY/LIST PURCHASING
gaming platform
“The Royals,” recently promoted to the Barclays premiership, have been INTERNATIONAL DATA CLEANING
working with us to encourage support from local company executives.
Issue: Reading FC wanted to run a campaign to Our solution: Due to the affinities people have
encourage corporate sponsorship, but needed help with football, we suggested that a joint personal and
to decide who the best prospects to contact were, business mailing campaign would grab the attention
and what would be the best approach to really get of busy executives. Firstly, a personalised letter from
their attention. Sir John Madejski was sent to Volume-sourced business- Issue: An online gaming provider had a problem with dirty
director prospects at their home address. This was international data – it was incorrectly addressed, contained
then followed by a telephone call at their place of work obscenities and duplicate records, and was thus unfit for mailing.
to ensure the letter had been received, and gave the
opportunity to discuss potential sponsorship. Our solution: We took the client’s existing data, cleaned it,
removed duplicates and obscenities and reformatted it into
different mailing cells. (Mailing cells are data segments based on
“ olume listened to our objectives, and responded
V criteria the client is interested in – purchase amount, particular
with an innovative solution. The initial contact by promotions, geographic region or even source). Much of this client’s
mail reached key decision makers informally in their data is gathered from online registrations and as a result, there are
home environment, which was then followed up a number of obscenities within the data. Fortunately our suspect-
with a phone call to their office location to provide name identifier ensures that any inappropriate name and address
further information and to arrange an appointment. data is removed. This enables our client to send out its campaigns
This approach increased impact, making the campaign safe in the knowledge that the communication is clean and will
very memorable and ultimately delivering increased reach the intended recipients.
response rates. As always, the customer service we
received from Volume was excellent, and we look
forward to working with Volume again in future.”
Emma Pierce
Marketing Director
6. Zebra Zebra creates specialist printing
solutions for its global partners
Technologies and customers. New products
are launched via information
INTERNATIONAL DATA MAILING/ packs sent in the mail.
PERSONALISED PRINT
Data problem: Multiple international partners
and customers require correctly addressed
personalised launch packs issued to them in the
most eco-friendly manner possible.
Our solution: New products are launched
to authorised distributors according to their
relationship with Zebra and language preference.
All data is cleaned, deduped and correctly
formatted in terms of language, EMEA region of
responsibility, mailing format and distributor type
(e.g. partner, associate, reseller). The formatted
file is then issued to our own print team for digital
personalised print. Data drives the grouping
of bulk labels that are created so that multiple
contacts at one company only receive one pack
which is internally distributed, thus saving on
printing and mailing costs.
7. Gartner No Added Sugar
Gartner is a leading information Issue: With a huge volume of training-course mailings
being issued internationally, there are a number
technology researcher and advisor of mailing returns (goneaways) to be managed to
minimise future financial mailing expense.
that provides insight to business
ONGOING GONEAWAY leaders in professional services, Our solution: Gartner has been a Volume client for DATA HYGIENE AND SEGMENTATION
MANAGEMENT over five years now, and we manage its data capture,
high-tech industries and response management and subsequent database
updates to ensure that all contact records are updated
telecom enterprises. as swiftly as possible.
Established in 2001, No Added Issue: With regular mailing campaigns to be
issued to specific segments of No Added Sugar’s
Sugar retails premium children’s client database, they needed a data service to
ensure that all contact data is kept clean to enable
clothing around the world. purchaser-specific campaign selections to be made.
Our solution: We clean, dedupe and segment the
purchasers and catalogue requesters into recency
and value groups (for example sale and non-sale
periods) from both the online store and telephone
orders. This enables mailings to be targeted
accordingly and also allows for returns (which also
come to us) to be effectively managed, and the
database updated regularly.
8. Data health check
With today’s high cost of mailing, it’s imperative that postal campaigns
have accurate addresses to minimise financial wastage from returns.
We can help show you how much money is being lost and how much
more efficient your campaigns could be.
In addition, we can review the email data held in your Our complimentary data health check advises on the
database and confirm whether it is valid structurally, quality of various elements of a data set, including
whether email addresses are corporate or “free” name and address data information (including
accounts, whether there is a mail server registered gender identification); the volume of duplicates
for the domain that can receive emails. and obscenities contained within the dataset; the
validation of landline and mobile phone numbers;
and a job title/job area analysis overview.
9. Social data
Social media is spawning social Overlaying demographic data with existing CRM
profiles through a social blending exercise creates a
data and this in turn is now customer “super-profile”, allowing for truly targeting
engagements that have never before been available.
providing organisations with a
rich and unprecedented stream Volume is pioneering the social data revolution,
leading to valuable insight into demographics,
of information about customers brand engagement, end-customer interest and
location affinities.
and prospects.
The unification of CRM and social data is the
next BIG thing in data! Contact us to find out more.
10. Data Team
For more information about how to get
your company BIG in data, please contact:
Michael Faris
michael.faris@volume.co.uk
Helen Howell
helen.howell@volume.co.uk
Daryl Swinden
daryl.swinden@volume.co.uk
+44 (0)118 977 5800
information@volume.co.uk
@volumegroup
volumegroupltd
volume
