13. To establish further transparency with executive management and 3rd parties regarding Muslim Halal interests
14. To help carve a more unified and concrete ‘Halal Program’
15. To educate the Muslim and Non-Muslim consumer about the dimensions of HalalCreating ‘the perfect storm’ for a Halal Program
16. What is Halal? What We all Accept as Halal The 1,400 year old sign Halal inscribe Universally recognised as the symbol of Halal Handled with gentleness Hand Slaughtered by a Muslim What we understand and accept as Halal is pure and wholesome for us to consume through Quran and Prophetic Scripture God’s name recited audibly Appropriate vessels cut Quality Processing & Distribution
17. The Global Halal Market Addressing the Muslim Market: Can You Afford Not To? By: A.T. Kearney Inc., Strategic Management Consulting, Washington D.C. “Many of the companies that have been most successful in reaching Muslim consumers have performed best in the foodand beverage industry” “…Since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity…” “By developing appropriate strategies, companies in both the foodproductionand retail sectors are reaping benefits from appealing to this fast growing market” “The potential impact on the value chain of applying Muslim principles strictly is immense” The Halal program will have a far-reaching positive impact
18.
19. The average US Muslims annual income is 25% higher than the national average
21. 70% of US Muslims over 25 have a college education, compared to national average of 26%
22. 30% of Muslim Americans are converts to Islam and includes whites, blacks, Hispanics, and Asians
23. Over 70% of US Muslims believe that they are ignored in advertising and marketing campaigns, twice the national average The Potential of the United States Halal Market is only becoming appreciated
24. The United States Muslim Consumer Trend is Changing Dramatically The Muslim American Consumer II
61. What issues to look out for… Machine Slaughtered Chicken Allah’s (God) name not being said Non Muslim Slaughter Men The Halal brand is one of the most abused brands in the world today due to its market potential Questionable Slaughter and Stunning Methods Cross Contamination in Processing and Distribution Facilities Store-Level Abuse of Halal Products and its mishandling, mixing, etc.
64. Supported by various consumer support channels across several regions and organized by local advocacy chapters
65. The largest independent body of Halal activists in AmericaAn independent organization representing the interest of the Muslim community for pure Halal